Emerging travel trends for 2025 include 'set jetting,' where travelers visit destinations featured in popular TV shows like HBO's 'The White Lotus.' Mongolia is gaining popularity for its unique culture, techno music scene, and yurt stays. Additionally, there's a growing interest in less-touristed places like Aotea, New Zealand, which is a dark sky sanctuary and off-the-grid destination. Train travel is also making a comeback due to its romantic appeal and environmental benefits.
Mongolia is gaining attention for its stylish culture, techno music scene, and mountain culture. Travelers can stay in traditional yurts, interact with locals who are eager to engage with foreigners, and explore unique landscapes. The country offers a blend of modernity and tradition, making it an appealing destination for those seeking a transformative and culturally rich experience.
The 'White Lotus effect' refers to the surge in travel to destinations featured in the HBO series 'The White Lotus.' The show's first season was set in Hawaii, the second in Sicily, and the third in Thailand. Locations showcased in the series, including hotels, often see a significant increase in bookings as fans seek to experience the settings firsthand. This trend is part of a larger phenomenon called 'set jetting,' where travelers visit places highlighted in their favorite TV shows or movies.
Aotea, also known as Great Barrier Island, is unique because it is entirely off the grid, with all restaurants, bakeries, and coffee shops operating sustainably. It is a dark sky sanctuary, making it ideal for stargazing, especially during the solar maximum. The island offers a mix of natural beauty and cultural experiences, with opportunities to engage with local Aotea natives who run tours and share their heritage.
Train travel is being revitalized due to its romantic appeal, environmental benefits, and the ability to see landscapes up close. Luxury train experiences, such as those offered by Belmond, are gaining popularity. Additionally, some countries and tour operators are replacing short domestic flights with train trips to reduce carbon emissions. This shift is happening at both the traveler and governmental levels, reflecting a broader trend toward sustainable travel.
To prepare for a trip to Japan, travelers can watch shows like PBS's 'The Wonders of Japan' to learn about different regions and cultural highlights. Reading books, both historical and fictional, set in Japan can provide deeper insights into the country's culture. Additionally, using Instagram to explore hashtags and local guides can uncover hidden gems and unique experiences. Hiring a travel agent can also help navigate the complexities of planning a trip to Japan.
Travelers can seek out unique culinary experiences by focusing on local specialties, such as Taggiasco olive oil from Liguria, Italy, or charred lamb's head in central Morocco. Taking cooking classes or joining food tours led by locals can provide deeper cultural insights and connections. These experiences often lead to memorable meals and conversations, enriching the travel experience.
The Caucasus region, including Georgia, Armenia, and Azerbaijan, is gaining popularity due to its rich history, diverse landscapes, and unique cultural offerings. Georgia, in particular, is known for its wine, food, and ancient Christian monasteries. The region's complexity and relatively low tourist traffic make it an appealing destination for travelers seeking authentic and less-crowded experiences.
Transformative travel experiences shared by the guests include Billie Cohen's trip to northern Minnesota, where she discovered the beauty of Lake Superior and fall foliage. Amy Virshup watched the solar eclipse in Vermont, which deepened her appreciation for celestial events. Faith Adiele's journey through Morocco, traveling slowly by train and engaging with local cultures, provided a profound and immersive experience. These trips highlight the value of slowing down and connecting deeply with a destination.
Local travel recommendations in California include the Roaring Camp Railroads in Santa Cruz, which offers a scenic train ride through the Redwoods. Big Sur and Sea Ranch are also popular for their natural beauty. Amanda in Walnut Creek recommends the Roaring Camp experience for its historical insights and family-friendly atmosphere, while others suggest exploring the state's diverse landscapes and hidden gems.
Last year, visitors flocked to the path of the solar eclipse, packed up to visit national parks and headed abroad. While climate change and overtouristing are impacting travel, post-COVID wanderlust shows no sign of abating in 2025. Maybe it will be a trip to Belgrade, Benin or the Bold Coast of Maine. We talk to travel experts about places we’ve been and where we should go in the new year. What’s on your travel bucket list?
Guests:
**Faith Adiele, **Oakland-based travel writer; author of “Meeting Faith: The Forest Journals of a Black Buddhist Nun”; founder of the “Traveling While BIPOC” writing workshop, for writers who are Black, Indigenous and people of color. Her recent work is featured in "Go Girl 2: The Black Woman's Book of Travel and Adventure".
**Amy Virshup, **travel editor, The New York Times
**Billie Cohen, **editorial director, Afar magazine