Board games are gaining popularity among Gen Z and millennials as a way to combat loneliness and seek real-life connections. The Surgeon General has highlighted a loneliness epidemic, and board games provide a low-stakes, social environment for people to connect. Many young people, especially those who spent time isolated during the pandemic, are looking for activities that don’t involve screens or drinking, making board game clubs an appealing alternative.
Traditional games like chess and backgammon are appealing because they are easy to learn but hard to master. This makes them accessible to beginners while offering depth for those who want to invest time in mastering strategies. They also provide a way to connect with others, as players can learn about each other’s personalities and strategies during gameplay.
Board game sales surged during the pandemic as people sought activities to do at home. The trend has continued post-pandemic, with many people now taking their love for board games into social settings like clubs and meetups. This resurgence is part of a broader renaissance in board gaming, often referred to as a new golden age.
Mahjong holds cultural significance in Asian-American communities as a way to connect with heritage and traditions. Many people grew up watching their grandparents play, and the game has been popularized further by media like 'Crazy Rich Asians.' Mahjong is also being recontextualized from a gambling game to a social activity, with events like Mahjong Mistress attracting large crowds and fostering community.
Mahjong Mistress events are successful because they combine cultural and social elements, making the game accessible and fun. The founders used creative marketing, including photo shoots and branding the event as a 'girl band,' to attract a younger audience. The first event drew 300 people through word of mouth, and it has since grown into regular Lunar New Year events, private parties, and tutorials.
Board games help people connect by providing a structured yet relaxed environment for interaction. Games often have downtime between turns, allowing players to chat and get to know each other. Additionally, the way people play—whether they are strategic, competitive, or collaborative—can reveal aspects of their personality, making it easier to form bonds.
Nostalgia plays a significant role in the resurgence of board games, as many people associate them with childhood memories of playing with family. During the pandemic, people revisited these games at home, and now they are bringing them into social settings to recreate those experiences and connect with others in a meaningful way.
The Pond Chess Club in New York is popular because it combines chess with a social, party-like atmosphere. Founded by Michelle Kong, it started small but quickly grew to attract 500 people per meeting. The club offers food, drinks, and a lively environment, making it a place where people can play chess, socialize, and even find potential dates.
Rummikub appeals to players because it is a numbers-based game that involves strategy, calculation, and a bit of stealing from opponents. It’s easy to learn but offers depth for those who want to master it. The game’s competitive nature and the ability to outwit opponents make it engaging and fun for players of all ages.
The Netflix series 'The Queen’s Gambit' caused a massive surge in chess popularity. Chess sets flew off shelves, and stores struggled to keep up with demand. The series inspired a new generation of players, including high school students who became so obsessed with chess that schools had to ban chess-related websites during class.
For some Gen-Z and millennials seeking “in real life” connection, nothing beats a heated game of Uno, Rummikub or mahjong. Board and card games are proliferating in their popularity as people – really of all ages– seek community, light-hearted entertainment and a chance to hang with friends. In the context of a game, you can learn a lot about a person: are they a savvy strategist, a sore loser, or quiet but insanely competitive? We’ll talk to some game lovers and experts and hear from you: What’s the game that gets you to gather round the table?
Guests:
**Callie Holtermann, **reporter, New York Times; Holtermann covers style, pop culture and Gen Z. Her recent piece is titled "The Extremely Offline Joy of the Board Game".
**Gwendolyn Reza, **co-owner, Games of Berkeley
**Angela Lin, **founder, East Never Loses, a company that hosts mahjong events and tutorials; With three friends, Lin also founded "Mahjong Mistress" a party for mahjong players in the LA-area.