We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode R351 – Niche Down to Scale Up
People
H
Henry Lopez
J
John Worrello
Topics
Henry Lopez: 作为一名小企业主，我认为缩小业务范围是在创业初期实现快速增长的有效策略。我经常看到很多企业主犯一个常见的错误，那就是想立即启动或在早期就发展到他们未来想要运营的业务规模。但实际上，集中精力可能会帮助我们在关键的早期阶段生存甚至蓬勃发展。选择缩小业务范围，我会有更多的时间专注于我和我的企业最擅长的事情并做到卓越。通过专注于业务的特定领域，我将有更多的时间对目标市场进行深入研究，并能够更有效地与他们沟通和进行营销。同时，我也建议分析你的大部分收入来自哪里，更重要的是，哪些产品或服务最赚钱，最容易高质量地交付。此外，思考如何缩小你的产品或服务范围，以及如何在地理上缩小你提供这些产品或服务的范围。不要假装比你实际规模更大，专注于一个较小的社区，最好是在你当地的地理范围内，在那里你可以获得品牌影响力并开始快速获得推荐。如果我在网上销售，思考如何更专注于在本地产生潜在客户或销售。缩小范围还可以简化运营、销售和营销。通过简化产品，我可以更容易地实施系统和委派流程。最后，由于营销预算有限，我必须缩小关注范围，从而缩小理想的目标客户或形象，使我能够将营销和广告支出集中在更小范围的潜在买家身上。我的信息传递将更加紧凑和吸引人，因为我不是试图满足所有人的需求。 John Worrello: 我认为大多数人在创业时都会犯一个经典的错误，那就是卖的东西太多，而卖给的人太少。而最有价值的公司，那些可以在没有所有者的情况下蓬勃发展的公司，会做完全相反的事情：他们只卖少量东西给很多人。

Deep Dive

Chapters
Many businesses fail within the first few years. This episode explores how focusing your business (niching down) can improve your chances of success and avoid the struggle of barely staying afloat.
  • Only 20% of new businesses survive past two years, 45% past five years, and 65% past ten years.
  • Many small business owners struggle just above profitability, working constantly without building a stable business.
  • Niching down allows for better focus and expertise in a specific area.

Shownotes Transcript

Niche down to scale up your small business faster. Show Notes Page: https://www.thehowofbusiness.com/r351-niche-down-scale-up/) Focus on the essential and most profitable products or services. Don't try to be all things to all people. In this episode of The How of Business podcast, Henry Lopez explores one of the most powerful strategies for early-stage growth: niching down. Whether you’re just launching or a year or two into your journey, trying to do too much too soon can keep your business stuck. Instead, Henry shows how narrowing your offerings, target audience, and even your service area can unlock faster growth and long-term sustainability. Henry shares examples from real coaching clients and past guests to illustrate how focus creates operational simplicity, marketing clarity, and ultimately, a more valuable business. You’ll also learn why it’s better to “sell a few things to many” rather than “many things to few.” From cash flow advantages to stronger brand positioning, this episode will inspire you to step back, simplify, and make your business more profitable and scalable - one smart decision at a time.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com)