015- How Your Church Can Use Facebook to Have a Greater Reach
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Show Notes:

• Causely) is a marketing company in Kentucky that developed the Reach program for churches

• Jeff worked with Southland Church) in Lexington, Kentucky

• We talk about the unique challenge of churches in getting approvals

• Marketing is a ministry to grow the Kingdom

• Social media for churches is great when it is used for the right reasons to reach people for the Kingdom

• When a church focuses on marketing they are focusing on reaching beyond the walls of the church

• Marketing allows churches to preach the gospel to people who need to hear it most

• There is nothing wrong with telling other people about your church

• Jesus wants us to be fishers of men

• Fishing is a strategic sport where you have to use various methods to be successful

• We must find different ways to reach people

• We are called to be a light in the world so people can see the good works of your church

• Churches should celebrate the good works they are doing so others can be drawn to the church

• What is compelling about your church that causes people to come?

• The mission of Reach is to help churches grow and reach people; to get people who are not in the church to come to the church

• Reach uses social media to get the word out by casting a large net in an affordable way

• The people of the church are able to give to the monthly mission project

• Reach focuses on Facebook check-ins where people can check into your churches FB page

• Reach has partnered with Compassion International) in May to provide a mother with food in honor of Mother's Day

• Churches are able to be creative in their marketing to help people while also promoting the church

• Facebook stats say on average 200 friends will see a check-in

• Every church knows you should be using Facebook but they may not have a strategy

• Churches should have an active Facebook page because billions of people are on Facebook and 70% of people use it daily

• Get creative with finding ways to use Facebook

• Find ways to celebrate the good your church is doing to encourage and to let others know