We take a look at the rebranding process of Evangelistic Center), a church in Kansas City, Kansas, which was a well-established church that found itself in decline. They are now experiencing a great deal of momentum and growth as a result of the rebranding process they have gone through in the past 3 years. Justin Vaughn talks about the journey to create a new brand for the church in order to reach new people in the community. He also shares the results they have seen from their efforts.
Show Notes:
• Justin started in a small roll but then felt a call to meet the needs of the church which was in decline
• The first barrier Justin had to overcome in making rebranding was with his father, Bishop Vaughn
• One of the first things to change was to get off the radio and put that budget toward other forms of media to build a brand
• Justin focused on reaching people who needed the message the most
• Bishop Vaughn got on board with Justin’s desire for change and helped lead the church through the change
• Justin was sure to point out the benefits of the changes as they took place to the leadership of the church
• When changing your church brand, start small then build up after some wins
• Justin is able to brand the church because he built trust with Bishop Vaughn
• The rebranding started with a simple TV in the foyer that replaced the traditional bulletin board
• The people of the church were allowed to be involved in the rebranding process by giving then seeing results quickly
• Justin was able to get his father on board first with the rebrand then Bishop Vaughn was able to lead the members
• The rebranding had pushback on Justin as people approached him with complaints
• Justin also experienced encouragement which keeps him moving forward
• The rebranding created a more welcoming feel to the church for new people
• Justin focused on having exceptional “customer service” with the new church brand
• Signs in the facility was a big project to help people know where to go allowing them to feel comfortable
• Graphics were created to show the vision in the facility so people bump into the church brand
