038 – How Branding, Marketing and Advertising Work Together to Help Churches Grow
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SHOW NOTE

It is important for your church's branding, marketing, and advertising to be consistent with your church's mission, direction, and vision. Attractive brands cause people to stick. Experiences consistent with your branding provide a positive experience. Using your brand in advertising provides consistency that will develop that "stickiness" you want as a church. Church Brand Guide will guide you through this process.  in this episode; I want to unveil the differences between Branding, Marketing, and advertising.

*Branding

*Branding is about perspective. it's all about controlling the perception people have of your church. one way or the other, people are going to perspective your church.  so you might as well be intentional about the kind of people you want to attract to your church. this should be in alignment with what God has called you to be in that community. Yes, we want to accept everyone into our church, but as a brand, we want to lean onto that specific Audience we really good at reaching and build a brand around it. we can take a look at the life of Jesus. during his ministry on earth, he had a target audience which is the Jewish people find this in the story of Jesus and the Canaanite woman Matthew 15 vs 21 

*Marketing

*Marketing is basically the experience people have with your brand. once you've defined your brand, you now have to act it out in a consistent way that's in alignment with your branding. for example if you're a community church,  you need to be out there serving the community. if your brand says your welcoming church, you should have the best greeters in town to be able to usher and welcome people like nobody else would do.  this way people get the experience of your brand and it paints what you say you are.

Advertising Is a key thing, Advertising is controlling the message you have as a church that goes out in the different area. basically on your website and on every social platform. As a brand, your message needs to be really good to be able to lock down and be consistent. this is what is going to develop that stickiness you want so people get to stay in your church.

Conclusion To know more on this topic, I suggest you check out Church communications.com by Adam McLaughlin. they have an exciting Facebook community you can be a part of.