266: Standing Out in the Crowd with Torchy’s Tacos Scott Hudler
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Scott Hudler) is the CMO of Torchy's Tacos), an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means. 

Torchy's was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years. 

Learn how being individually owned instead of a franchise helped them grow and how they lean heavily on experience and grass roots marketing.

In this episode, you'll learn:

• The intersection between fun and business
• Great customer experience shines through the abundance of choices
• Meeting customers where they want to interact with you

Key Highlights:

• [01:45] Scott's favorite city
• [03:22] The brands Scott has worked for
• [06:01] What made Torchy's the next “right” move
• [07:16] Torchy's backstory
• [12:06] Executing a winning formula
• [14:00] Not a franchise but individually owned
• [17:07] Making the leaps to grow
• [18:35] How the food industry will change post-pandemic
• [20:15] Overcoming the abundance of choices
• [21:41] Experiential marketing at Torchy's
• [26:22] A defining experience that made Scott who he is today 
• [30:30] Scott's advice to his younger self
• [31:20] Scott's impactful purchase
• [32:38] The brands and companies Scott follows
• [34:35] What Scott says is today's biggest threat and opportunity for marketers

Resources Mentioned: 

• Torchy's Tacos)
• Scott Hudler)
• Michael Rypka) (Texas Living Story) 
• GJ Hart, CEO, on the Managing Partner internal ownership model)
• Airpods Pro)
• Todoist) (app)

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