Shownotes Transcript
Vinoo Vijay), now CMO of Truist Financial), is back on the show) to discuss purpose-driven strategic marketing. During his first episode with us, Vinoo shared his story about coming to the US at age seventeen, eventually leading him to be the CMO at H&R Block), Ally), and now Truist.
In this episode, Alan and Vinoo discuss how his team carefully balances technology with touch to create a client experience unlike any other in the banking space. Vinoo shares about developing and positioning the Truist brand, how his team reinforces purpose on a daily basis, and his vision for marketing.
Listen in for Vinoo's advice on weaving your purpose into your daily life and making your strategic marketing efforts a success.
**In this episode, you'll learn: **
- Empower your team to align their personal purpose with your organization's purpose
- Identify your problem before attempting a solution
- Reinforce your purpose on a daily basis
Things to listen for:
[03:00] Vinoo's career journey and passion for finance
[08:00] Making a positive impact as a company
[11:30] Managing the evolution of Truist
[13:00] Creating a space where people want to be
[15:30] Developing and positioning the Truist brand
[20:45] Reinforcing purpose on a daily basis
[23:00] Aligning personal and organizational purpose
[26:00] Connecting client experience with business needs
[30:00] Vinoo's vision for strategic marketing
[35:30] What CMOs need to do to be successful
[36:15] What marketers should be learning more about
[38:20] The biggest threat and opportunity for marketers today
Resources Mentioned:
- Vinoo Vijay )
- Truist )
- Truist Purpose Statement )
- Truist Ad Campaign )
- Truist name )
- Technology, Touch, and Trust )
- Truist Leadership Institute)
- Kim Whitler on Marketing Today – Boards and marketing experience) (EP121) and Marketer's Contribution to firm performance) (EP287)
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