323: The Scientific Method and Marketing with Campbell’s Linda Lee
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Using her background as an engineer, Linda Lee), CMO of Meals & Beverages at Campbell Soup Company), institutes the Scientific Method in marketing the large portfolio of brands under the Campbell umbrella. Starting in product development at P&G, her career journey led her into marketing at notable companies like P&G, General Mills, Cadbury, Ipsos, and Stonyfield.

This episode shares Alan and Linda’s discussion of her career journey, how she is modernizing a storied brand and its multiple brands, and why she feels saying yes opens new doors.

In this episode, you'll learn:

• How in-home insights are critical to today’s marketing and how it has changed since COVID
• How to use the Scientific Method in marketing brands
• How Campbell is driving product innovation and development

Key Highlights

[00:33] Linda’s superpower

[01:46] Linda’s career journey

[09:44] How Linda is modernizing this brand that has stood the test of time

[12:04] Linda’s starting point with a giant portfolio and customer insights

[15:18] Thoughts on the in-home component of marketing

[20:34] Driving product innovation and development

[23:34] Bringing that innovation to life

[27:58] An experience that defines Linda

[30:28] Linda's advice for her younger self

[30:45] What marketers should be learning more about

[35:52] Where Linda feels brands are living now

[37:22] The biggest opportunity and threat for marketers today

Resources Mentioned:

• Linda Lee)
• Campbell Soup Company)
• Career stops: P&G, Mondelez, Ipsos, Stonyfield, Chef’s Cut Real Jerky, Campbell Soup Company
• Portfolio of Brands): Campbell’s, Pacific Foods, Prego, Pace, Swanson, V8, Chunky
• Andy Warhol Campbell Soup Cans)
• New York City Pace Commercial)
• Campbell Soup Ad – Made for Real, Real Life) (Mom in the supermarket)
• Chunky Spicy Chicken Noodle Soup)

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