Michael Diamond)’s unique background marries science, the arts, and business. As Academic Director and Clinical Assistant Professor of Integrated Marketing and Communications at New York University, his view on the future of marketing is fascinating and incredibly on point.
In this episode, Alan and Michael talk about his pathway to academia, and most importantly the new Master’s degree program at NYU focusing on getting marketing and strategic communication professionals to the C-Suite. The advisors are stellar, the curriculum unassailable, and the access to the list of incredible minds, unmatched.
In this episode, you'll learn:
- The pillars of the new executive program at NYU and the future of marketing
- The nuances of PR and Marketing and what marketers can learn from PR
- The personal and professional benefits of investing in your education
Key Highlights
[02:58] Michael's career journey
[08:19] Michael’s role at NYU School of Professional Studies
[12:02] NYU’s new Executive Masters program for Marketing and Strategic Communications
[16:08] The curriculum of the new executive program
[25:00] NYU’s faculty and advisory board for new degree program
[27:33] What Michael thinks it takes to be successful
[31:00] An experience that defines Michael
[33:39] Michael's advice for his younger self
[34:32] What marketers should be learning more about
[37:38] Brands and causes that Michael feels we should be taking notice of
[41:10] The biggest opportunity and threat for marketers today
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