Jay Baer on How Productivity Is More Perspiration Than Inspiration
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Jay Baer) is a hype-free, social media and content strategist, speaker, and author. He founded Convince & Convert) in 2008. This is the fifth marketing services firm he’s started or managed. He’s co-author of The NOW Revolution, 7 Shifts to Make Your Business Faster, Smarter, and More Social), a leading book on social business. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies.

Covered in this episode:

• Writing with perspiration, instead of inspiration

• The NOW Revolution)

• Social Pros Podcast)

The atomic half life of content is longer than any other form of marketing. - @JayBaerClick To Tweet)

You can't micromanage everything. It sucks your attention away from the big picture. - @JayBaerClick To Tweet)

You need to do only the things that you are uniquely qualified to do. - @JayBaerClick To Tweet)

If you’re doing things other people on your team can do, you’re robbing them of opportunity. - @JayBaerClick To Tweet)

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