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#27 Saying No To Investors Even When You Have No Money Isn’t Always A Mistake: Hasna Kourda, Founder SYW

2022/4/14

Anatomy of a Leader with Maria Hvorostovsky

Shownotes Transcript

Hasna Kourda, the Tunisian born Founder of Save Your Wardrobe, is considered, methodical and pragmatic. A recovering perfectionist.

She has been fighting the good fight about customer consumption and the importance of circularity way before it became fashionable.

With only 2% of funding going to female founders she had to learn on the go how to pitch for her idea (in the early years even sending her husband in to ‘look’ like the lead) and assess investors on whether they are right for her business in the first place.

She learnt that saying ‘no’ to investors even when you have no money isn’t always a mistake and that separating yourself from your business is important to keep your sanity.

EPISODE #27:

You can listen to the full episode here OR

WATCH it on YouTube - https://www.youtube.com/channel/UCC-YIz5pEMM9vigbYOxK2Kw

WE DISCUSS

02:35 - Your first job and early years

05:56 - Starting Saving My Wardrobe

10:04 - Surprises about skills

12:09 - Working with few resources / parallel with sustainability

13:37 - Raising funds

16:57 - Creating a balance when your husband is also your business partner

24:08 - Hiring the best people

28:26- How are you different now from when you started?