#61 Creating Your Own Role: Podcast Industry Leader Valentina Kaledina's Insights
Anatomy of a Leader with Maria Hvorostovsky
Shownotes Transcript
Have you ever thought about your ideal role and approached the company to create it for you?
Well, that’s what Valentina Kaledina - Director of Business Development at Castbox did.
Having had a career spanning journalism and headhunting, Valentina found her true passion in podcasting, and is now a prominent figure in the industry.
She runs key markets for Castbox - a podcast platform which has revolutionised the way we discover new podcasts.
Valentina and I share some similarities, both having grown up in the former Soviet Union and having experienced running executive search businesses.
We talk about taking professional risks and challenges, like building a new career from scratch and creating your own role.
As a podcaster, I (of course) had to ask Valentina for some tips!
We talk about:
- What makes an excellent podcast
- Starting your podcasting journey
- Understanding your audience
- Monetising your podcast
- The future of the industry
What I admired most about Valentina was her entrepreneurial spirit. She is a woman who recognised her skills and interests, and wasn’t afraid to create her own role that aligned with them.
Whether you're a seasoned podcaster or just starting out, if you’re keen to find your niche, or whether you’re inclined towards entrepreneurship, this episode is for you!
Timestamps:
00:00 - Trailer
01:52 - Who is Valentina Kaledina?
10:15 - Executive Search in Business Management
12:50 - Headhunting: Keeping Secrets, & Building Trust
16:06 - Growing Up in the Soviet Union
23:13 - What Makes an Excellent Podcast?
25:20 - Embracing the Visual Dimension in Podcasting
27:50 - How to Make Listeners Listen for Longer
29:09 - Monetising Your Podcast
35:00 - Getting Your Audience Involved
45:17 - Future of Podcasting
52:51 - Risks, Rewards, and Reflection
Valentina Kaledina: LinkedIn: https://www.linkedin.com/in/valentinakaledina/)
Instagram: https://www.instagram.com/tinakaledina/)
Castbox: https://castbox.fm/)
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