Deep Dive
What is the definition of 'small and beautiful' entrepreneurship according to Kelly?
Small and beautiful entrepreneurship refers to small teams or individuals who solve specific problems for a certain group of users, leveraging channels and tools to amplify their impact. The goal is to achieve a good income and lifestyle by doing what they love, serving people they care about, and solving their pain points while earning a decent return.
Why does Kelly emphasize the importance of serving people you love in entrepreneurship?
Kelly believes that in entrepreneurship, you earn money from people you love and want to serve, not just from those who love you. This approach ensures that you enjoy the process, stay motivated, and are deeply connected to the people you are helping, which leads to a more fulfilling and sustainable business.
What challenges do small and beautiful entrepreneurs typically face in the early stages?
Early-stage small and beautiful entrepreneurs often struggle with finding their direction, understanding what they can offer, and building a personal brand. They also face challenges in creating products that solve real user needs, establishing a sales funnel, and converting online traffic into paying customers.
What is Kelly's approach to helping entrepreneurs find their positioning?
Kelly uses a positioning formula based on the 'three circles' theory by Jim Collins, which involves finding the intersection of what you love, what you are good at, and what the market needs. She encourages entrepreneurs to take action, experiment, and refine their positioning over time through real-world experience and feedback.
What is Kelly's perspective on the importance of having your own product in small and beautiful entrepreneurship?
Kelly stresses that having your own product is crucial for stable revenue and long-term success in small and beautiful entrepreneurship. It allows you to control the design, pricing, and reputation of your offering, ensuring that the majority of the profits stay with you. While collaborations can supplement income, the core of your business should be your own product.
What are the common mistakes entrepreneurs make when developing products?
A common mistake is creating products based on assumptions rather than real user needs. Entrepreneurs often start with pre-recorded courses without first engaging with users through one-on-one consultations or live interactions. Kelly advises starting with direct user engagement to understand their pain points before developing standardized products.
Why does Kelly suggest that small and beautiful entrepreneurs focus on solving real user needs?
Kelly highlights that many entrepreneurs fail because their products address imagined problems rather than real user needs. To succeed, entrepreneurs must deeply understand their target audience’s pain points and create solutions that genuinely address those issues, ensuring that their products have market demand and can generate revenue.
What are Kelly's three key pieces of advice for aspiring small and beautiful entrepreneurs?
Kelly advises entrepreneurs to first identify their core strengths and use them to compete effectively. Second, they should focus on serving a specific group they care about and solving problems they are passionate about. Third, they should build a support system by connecting with like-minded individuals and forming collaborations to amplify their impact and sustain their entrepreneurial journey.
- 知识付费行业用户花钱更谨慎，真正跑出来的没有我们想象的那么多
- 小而美创业是小团队小规模，借助线上渠道放大影响力，年入百万
- 拥抱不确定性是创业者的必备素质
Shownotes Transcript
👋薅羊毛啦！送给大家2025年的赚钱第一课：
添加凯莉微信备注一人公司，领取价值999元的小而美创业0到500万路径规划课，超级多超级多的好评：
认知突围：三步掌握核心能力，祝你涨粉事半功倍
流量突围：两招打破收入瓶颈，借助内容变现百万
实战突围：凯莉老师亲自答疑，击穿涨粉变现卡点
2025年，邀请了一位在美国的华人创业者凯莉。
她既是全网百万粉丝的视频号、小红书头部商业财经博主，又是前硅谷大厂商业分析专家，就职airbnb、google等公司。2022年裸辞，放弃百万年薪，追寻热爱，开始内容创业，一年内从零起步年入百万，现业务主要为帮助创业者和专业人士转型线上，放大影响力和营收，学员数量2w+。
我相信凯莉的故事很适合一类听众，就是非常卓越的职场人如何离开平台活得好。
凯莉的第一期聊到了一个很有意思的视角，很对应《纳瓦尔》那本书：
能够找到一件事对你来说像玩一样，对别人来说是工作，那在这件事上你是无敌的。
祝福大家在新的一年里，找到那件又好玩又能赚钱的一人公司之路。
回听链接：
vol.72:从被裁员到月入百万的小而美创业者，硅谷博主的觉醒之路。)
第二期节目，我们聊聊赚钱这件事儿。
📝内容提要：
04:04 不同视角对知识付费行业的看法。
08:34 对头脑型知识付费课程感到疲惫的原因。
11:32 知识付费创业者如何应对迷茫期？
14:26 对小而美创业的理解。
15:20 创业者用线上的方式选择小而美创业的原因。
19:27 小而美创业初期通常会遇到那些问题？
20:45 解决卡点的方法论：明确定位、寻求擅长、落地实践。
24:58 定位对于大多数人来说一定是会变化的，就是在不断寻找定位，不断优化定位，不断行动的过程中，然后找出来你自己的定位。
25:39 寻找定位和优化定位的方法。
27:53 我们赚的不是爱我们的人的钱，我们赚的是我们爱的人的钱。
33:32 小而美创业的理想状态：拥有自己的产品。
40:27 开发产品的难点及解决方案。
48:50 生长阶段IP的招生方案。
52:40 爆款对精准获客来说是附加，不是必须。
57:42 小而美创业不赚钱的根源：产品无法解决用户真实需求。
01:01:35 给小而美创业者的三点建议。
🎙️ 对谈嘉宾
主播门冬冬：
工作10年换过20多个工作搬过30多个家的东北女人。没什么世俗的成就，但是整体活得还算自由和快乐。
不上班第七年，同时运营两个独立播客《婚姻内外》和《一人公司》，希望做一个像杨天真一样有能量有能力的超级传播者。
嘉宾凯莉：
•视频号、小红书商业财经头部博主
•创始人IP商业顾问
•APEA亚太青年领袖
•前硅谷商业分析专家
•武汉大学本科， UIUC硕士，7年硅谷科技大厂数据和产品经验
一人公司听友群：
🎬 本期制作人员：
监制：冬冬
剪辑：胖鱼酱团队-欣苒
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