Deep Dive
Why did Kan Ting transition from being a photographer to a blogger agent?
Kan Ting transitioned from photography to being a blogger agent because she felt burnt out from photography, having reached her artistic ceiling and losing the motivation to create. She also recognized the potential for higher earnings and scalability in managing multiple bloggers compared to the one-on-one nature of photography.
What was the key factor that led Kan Ting to start her own company, Zhai Xing Ge?
Kan Ting started her own company, Zhai Xing Ge, after realizing that managing multiple bloggers required more organizational structure and resources. She initially managed everything herself but eventually hired a team to handle business operations and content management as the workload became overwhelming.
How did Kan Ting's early experiences as a photographer influence her approach to business?
Kan Ting's early experiences as a photographer taught her the importance of understanding people and their needs, which translated into her business approach. She leveraged her ability to connect with people and her creative instincts to build a successful MCN, focusing on the commercial value of her interests and the importance of differentiation.
What is Kan Ting's perspective on the relationship between personal IP and brand IP?
Kan Ting believes that the relationship between personal IP and brand IP should be natural and not forced. She emphasizes that what is important to her may not align with public perception, and she is comfortable with the idea that her personal brand (Kan Ting) and her company brand (Zhai Xing Ge) can coexist without one overshadowing the other.
Why does Kan Ting believe that taking breaks is important for entrepreneurs?
Kan Ting believes that taking breaks is crucial for entrepreneurs because it allows for internal exploration and personal growth. She experienced burnout from overworking and realized that resting can provide the energy and clarity needed to continue innovating and making sound decisions in business.
What advice does Kan Ting give to aspiring entrepreneurs about starting their ventures?
Kan Ting advises aspiring entrepreneurs to start without waiting for perfect conditions. She emphasizes the importance of taking the first step and executing ideas quickly, as over-preparation can lead to missed opportunities. She believes that successful people focus on starting rather than overthinking the initial steps.
- 95后女孩侃烃的创业故事
- 从自由摄影师转型到MCN老板
- 年营收过亿的创业经验
- 商业嗅觉的培养和关键决策
Shownotes Transcript
对 话 摘 星 阁 侃 烃：抓住风口也是一种能力。
“做得好的人从来不会问就是第一步到底要怎么做，就是最重要的就是你要开始嘛，如果你一定要等到什么万事俱备啦，或者说可能要怎么怎么样了再开始，别人早就做了。”
侃烃学生时代搞钱基因就在了，也是国内比较早一批的自由职业者，由摄影师又转型博主经纪人，在朋友的建议下2018年创办摘星阁，2020年成为小红书唯一官方投资的MCN击鼓，2021年营收额过亿，直到此次采访，三个季度不到早已突破过亿流水，团队稳定在30人左右。
而且，她还是一位95后女孩！！！
在大多数人看来，她无疑是世俗意义上非常成功的创业者了。今天透过一期节目，聊聊她作为一个拿到结果的创业者，做对了什么。她是如何从一个学生阶段的自由职业者成为一个企业的老板的，背后有哪些个人故事。
作为普通人，风口并不一定追得上，但是创业者身上的品格和行为还是值得我们好好研究下的。祝福大家搞钱快乐！
📝内容提要：
3:13 从自由摄影师到年营收过亿的MCN老板第一人，95女孩的创业之路。
9:28 搞钱基因是天生的，风口也是存在的，但执行力和顺势而为才更重要。
12:59 屏蔽外界的噪音，始终相信自己的直觉，关键决策的正确会让我们越来越相信自己。
15:10 商业嗅觉的培养，从兴趣中发现它的商业价值，并在差异化中拿结果。
21:22 从摄影师转型成为博主经纪人，当初只是因为想创作。
28:10 从1800/组的摄影师到成为月入30w的小红书头部MCN老板的契机，以及从一人公司到平台化创业经历了哪些历程？
34:40 我一直带着品牌思维去创业的，你的创业项目里是有你的精神内核的。
45:18 我们到底要不要做创始人IP？创始人IP和品牌IP的关系是什么？
46:00 报复性工作后选择报复性休息，如果努力只会获得更糟糕的结果，那还不如什么都不做，彻底的去向内探索，等待下一个机会点。
54:30 对10年后的自己说：希望未来仍对世界感兴趣，对自己充满好奇心。
🎙️ 对谈嘉宾
主播门冬冬：
工作10年换过20多个工作搬过30多个家的东北女人。没什么世俗的成就，但是整体活得还算自由和快乐。
不上班第六年，同时运营两个独立播客《婚姻内外》和《一人公司》，希望做一个像杨天真一样有能量有能力的超级传播者。
嘉宾侃烃：
知名MCN「摘星阁」CEO，95后创业女孩
🎬 本期制作人员：
监制：冬冬/胖鱼酱
剪辑：胖鱼酱团队-松松
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