Ep. 44: Discover Your Ideal Customers Using ChatGPT
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[Note - prompt discussed in episode is available at www.ChatGPTExperiment.com)]

In this episode, Cary Weston walks listeners through the process of identifying their ideal customers using ChatGPT. Whether you're a business owner, marketer, or nonprofit, Cary explains how to define the audience you're trying to reach, explore what they’re looking for, and figure out how to connect with them effectively. This episode dives into practical ways to use ChatGPT as a brainstorming and strategy tool to refine your customer profile and improve how you engage with them. Main Topics Covered:

• How to define and identify your ideal audience.
• Using ChatGPT for customer insights and audience segmentation.
• Practical tips for integrating audience feedback and optimizing your marketing copy.

Key Insights:

• Audience Discovery with ChatGPT: Cary highlights how to use ChatGPT as a strategic partner to discover key attributes of your audience and their needs.
• Practical Applications: The episode covers real-world uses of ChatGPT for tasks like refining your website, generating relevant social media posts, and answering both "shopping" and "buying" questions for customers.
• Interactive Feedback: Listeners learn how to use customer reviews and ChatGPT’s analysis to close the information gap on their website, enhancing the customer experience.

Episode Index:

• 00:00 – Introduction to the podcast and Cary’s conference experience.
• 01:30 – Importance of discovering your ideal audience for businesses and nonprofits.
• 02:45 – Using ChatGPT as a brainstorming tool for customer segmentation.
• 04:30 – Announcing upcoming custom GPT workshops for various business tasks.
• 06:10 – Practical steps: Inputting your website URL into ChatGPT to evaluate your audience.
• 10:00 – Shopping vs. Buying questions: How to categorize customer needs.
• 15:00 – Using customer reviews as a resource for ChatGPT analysis.
• 18:00 – Creating a comprehensive customer profile report using ChatGPT.
• 20:15 – Understanding the “information gap” on your website and how to close it.
• 23:00 – Final thoughts on using ChatGPT to refine audience engagement strategies.

ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations.

Connect with Cary:

• Podcast Website: www.ChatGPTExperiment.com)
• Agency Website: www.SutherlandWeston.com)
• LinkedIn: https://www.linkedin.com/in/caryweston)

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/)

MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/)