Creating Your Team of Custom GPTs with Niki Dunagin
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having my team of different people having their own specific things they're really good at. I've built one chatbot for different businesses. And of course, everyone wants the chatbot that's perfect. You can do every little thing in the world. What I find with them is that if you give it two different jobs, let's say you want it to create blog posts and YouTube scripts. It wants to do both every time and it trips itself up because it wants to be so helpful.

helpful that it's not being 100% helpful in that one thing. So I always try to make chatbots be really good at their own specialty. That's why I have them all separate because it's clear for me where to go when I need something. It's like going into an office. I want my marketing person. I want my copywriting person. Where do I go?

Welcome to Authentic AI for Entrepreneurs, the podcast that shows you how to leverage the power of AI technology without wasting your time or selling your soul. Let's embrace making AI work for you.

Hey, hey, my human friend, and welcome to the Authentic AI Podcast. I'm your host, Kinsey, and I'm so excited to share this conversation with you. We are chatting with Nikki of the Creative Co. Pilot, and we are geeking out about how you can create a team of custom GPTs for your brand. So if you've been using ChatGPT for a hot minute now, and you're like, okay, I really want to take this to the next level, I want to

organize the way I use ChatGPT and create systems that make everything easier, this episode is for you. Nikki is dishing up so many awesome actionable tips and I know you're going to love it. So if you do, make sure that you share this episode with a business friend who could also use to listen to it. And why not leave us five stars or a friendly review on whatever podcast platform you're listening to this on.

because that truly will help us to continue growing our authentic AI community and spread that authentic AI message. All right, let's go ahead and dive right in.

Hi, Nikki. Thank you so much for coming on Authentic AI for Entrepreneurs. I am so excited to bring you on the show. Oh, I'm so excited to talk about AI for a little bit. Oh, yes. We are going to nerd out. Before we dive into all the AI stuff, tell us a little bit about who you are and what you do. Yeah, absolutely. I'm Nikki Dunnigan. I run the Creative Co-Pilot team.

and teach how to use Chachapichi for creative entrepreneurs, how to leverage it and save your creative energy by using AI in your businesses. Oh man, I can't wait to talk about core stuff with AI. Yeah. Because I've been...

really diving deep into putting out a lot of courses. And, you know, we were talking before we hit record, like there's always more we can do to integrate more AI tools into our life. But before we dive into all the tips and everything, I kind of like to kick off these conversations by asking, how did you start dipping your toes into the world of AI? What did that look like for you? So

So I used to work for a real estate team. I started as a marketing person and then had to quickly develop into a director of operations. And so real estate is very fun in the moment. And sometimes it's not super fun. I wanted to create my own thing on the side. I didn't know what it looked like, but I knew I wanted to do it. I was like, okay, how can I do a nine to five and also launch a whole thing on the side? It just felt like super overwhelming. And

And someone posted about Chachapiti. And I was like, what is this? What's going on here? Jumped in. It was like, okay.

Let's make a social media post. I was like, oh gosh, it's actually really good. Where can I go with this? From there, I realized from my own coaching and all that kind of stuff is that creative people don't love systems. They don't love operations things. They don't love building out things because they just want to create things and have fun and do cool things. And so I decided, okay,

this AI thing is really like helping me kind of bridge so many skill gaps that I have. How can I teach this other creatives to like help them have a stepping stone from like never running a business to like, let's get launched. Let's do this thing. Let's have a new business for ourselves. Yeah. Oh, wow. So fun. I know. Whenever I think about AI can help us bridge the gap between like, I use it every day. I'll go to it and be like, here's my crazy meandering brain dump idea here. Yeah.

Help me understand this. Be my sounding board. Organize this. I love using that for courses too. Whereas, okay, I have this idea of my course. This is like all the random things I want to teach and include. But like, what is the logical way to teach this or organize it? How can I make it as easy as possible? Is that what you're helping people do? Yeah, like I just think...

on one hand, it can take over those skills that you don't have. I'm an awful copywriter. I can talk all day about what I want to talk about. But if I put into writing words, my brain doesn't know English anymore. And so there's those kinds of things where you can like, okay, please help me with this. Because I can't, when you're starting a new business, you don't always have the money and resources to hire out. ChatBT is so great for that. And also, like you said, it's such a good thought partner. What I love about it is that our creative brains don't always

always know how to say things the most articulate way in the moment. So I will just type out, I'm thinking this, what do you think? And ChatBt will be like, here's what I think. Here's how this matches your brand and your audience and your voice. All these things I'm like, that's perfect.

Now I have a way to go from working from scratch to let's actually build this thing out. It's really cool. What are some of those mistakes that you see a lot of your students or just people making when they first start using these tools? I think it's such a learning curve. I forget all the time. AI is still so relatively new. I'm so ingrained in it now that I had time my students remind me. I'll talk to them, oh, you can do this and do that. And they're like, I had no idea you could do that. And I'm like, oh, I'm sorry. Let me like back back up. So I'm like, okay.

So it's such a learning curve. I don't think there are mistakes to make. I think you have to play around with it and have failures and it's going to give you bad things sometimes. You kind of recognize that I really like to look at AI as a thing to play around with. So when it's like not functioning the way you don't really want it to, let's play around with it. See what we can do differently. See how we can kind of change things or talk

differently and be honest with it. Another great thing about TrustBT is that you can be very honest with it. You can be a little bratty and mean to it if you need to be, and you can't hurt its feelings, which is awesome. I think the main thing is people go into it thinking, okay, I need to have a perfect prompt. If I have a perfect prompt, I can just use it over and over again, and I'll get the results I want. I think people forget that I could give you a prompt, I give you a

a hundred prompts and I'm like, this is what I got from it. And then you put it in, completely different answer. And then you're going to feel like you failed. I'm like, no, you didn't fail. The chat we teach wants to give you different options. I like to look at it instead of a perfect prompt.

Let's chat with these chatbots. Let's just have a conversation. Ask it what you want, see what it does, and then learn how to give feedback to it. Because I think that's where you get that easier flow of conversation going, where you get the results you want. Oh, I love that kind of like softer approach to...

Starting to use these tools and learning how to use these tools. And exactly. I'm actually literally tomorrow opening the doors to my AI Reels Club, which has prompts for Reels hooks and captions. I was literally just having a conversation before we hit record with someone who's been using one of my prompts. And she's like, how did I do? I was like, this is great.

And here's some tweaks and feedback. It's about allowing these tools to help you and developing the skills, the quote unquote relationship, I guess, with this that will allow you to work faster, right? This is what I keep telling people too. It's like, you can't turn off your brain with these tools. In fact, that's how you're going to get the most generic responses, right? Instead, it's about really developing your skills of working with them. Right.

allowing you to do the work that you're going to be doing anyway a little bit faster, but still making sure that you are running everything through the filter of your brand, through the filter of your strategy.

And I think, too, that firstly, yeah, it's exactly like you said, developing prompting skills instead of getting the right prompts is really helpful. And I keep sharing this, too, a lot on the podcast. It's developing your revising and editing skills, I think, is super, super helpful for working with these tools. I don't think a lot of people realize that revising and editing is a skill, you know? Yeah, for sure. So it reminds me of when I was at Direct Operations, we were a very small team.

I had to hire my own assistant. And I remember this first like week or so, I would ask her to do something. And then I'd ask her to make a social media post for me. And then she'd make it. And I'm like, this is a matching thing we do. I would be like, what is she doing? And then I realized I didn't tell her what to do. Hey, make social media post. And she made a great post for someone else. I was like, I have to learn how to communicate clearly. I have to learn how to give clear feedback. I have to learn how to

explain to her what I actually need and not expect her to read my mind. And it's the same with chatbot. I like to say they're not really like tools. People think about tools. They think if I use Canva, like a graphic, I can get this graphic. With CheckPT, you have to work with it. It's your assistant. It wants to help you, but you have to help it help you. You have to train it. You have to give it feedback. You have to work with it a little bit. Once you do, that's where all the magic happens. When you put in the effort,

to train it, that's when you get those really great results people are seeing elsewhere. It's definitely awesome. I'm having kind of one of those ooh moments where you have like a thought, right? Because I think a lot of people, there's a lot of rhetoric about AI taking our jobs and people being nervous to use AI. And then also, what is this going to do for our future generation and our kids? But I do think

Firstly, there's something to be said about could you allow AI to hinder your creativity, your critical thinking skills? Sure. But there's also opportunity for us to grow while using these tools as CEOs of our business, as the bosses, as the managers. And I can almost see that being something that our kids might learn to better in school and all the different stuff is like learning.

in working with these tools, then they might develop these skills of being able to give instruction and leadership. Yeah, absolutely. I barely miss the boat of kids who know how to do coding. I wish I knew how to code things. Kids only a few years younger than me know how to code websites. And I'm like,

How do you know that? But they're taught these things. My dad growing up had no idea how to use computer at all. He like never used computers. He's like, I don't know how to do this. I don't care. You do you, whatever. But it's like as we're evolving as a species or whatever it is, we all learn new skills and the younger generations are going to have access to these things. I think it's important to teach them how to do it ethically, but also to be like very honest about it. I tell people all the time, AI is only...

is only as talented as the person using it. In the future, or even now, there are people using AI to make worse content. We have to step up and say, I use this to leverage my creativity. I use it to leverage my business. I want to make cooler things and more unique things. That's where AI can step in. I think that's going to be a cool shift when people who are creative and interesting and cool and fun and innovative and all those things start using AI.

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That's where things get like invigorated and exciting again. I'm so happy about. Okay, so let's dive into some of the specific ways you've been loving using AI tools. Tell us some of the ways you've been using it or sharing with your students. So for me,

Custom GPTs are my bread and butter. I love them so much. I don't think I could function without them. And so in my course, I teach how to do a branding one and a copy one because if you have a branding chatbot, that's an expert in your brand. For me, I have so many goals for my brand. I have so many words I want to use and phrases I want to use and all these things. And then when I go to make copy, I forget what I'm talking about. I don't know my own phrases, my own pain points, whatever it is. I love that messaging again.

It's my expert in my brand. It knows everything I need to know. From there, you could build out so many other things that could really be leveraging your brand. And then for the copy one...

It knows my messaging. It knows my goals. It knows what I want to be promoting. And it does that for me. From that, I can make an email chatbot. I can make a social media chatbot. You can take these chatbots and make them as specific and niche down as you want to. And that's where all the fun part happens. I also think going back to treating them as assistants, I think it's important. People go in thinking, okay, I'm going to put in this prompt and then I'm done for the day.

You have to act as if you're walking into an office and your team of chatbots are there waiting for you to tell it what to do for the day.

And they can actually have them talk to each other and give you thoughts, ideas. And then you can step in and say, hey, this is great, but let's do this instead. And so you have to put yourself in that CEO role where you've had this team of custom GPTs that are experts in their fields, experts in your brand. They're ready to go. And I think that's where all the fun happens when we step into that role for ourselves and feel legitimate in our businesses. That's my bread and butter for sure. I think all...

Also, my favorite way to use Chachapiti is I have my action button on my phone set to start a voice conversation with it. And so I will do that probably 20 times a day, just asking it little random questions like, how long did I put this random chicken in the air fryer? What does this light in my car mean?

Where can I find gas? Like all these little things start playing around with it and figuring out what it can do because it probably can do more than you think. And that's where the fun comes. Oh, okay. So many things. That's so many things. I know, always. I'm just like, how...

all the questions. Yeah. Definitely want to come back to the voice button because I think that's such a great way to do it. And that's how I always tell people. I'm like, put a sticky note next to your computer being like, can chat GPT help me with this? You know, like open yourself up to the possibility that this could happen. But anyway, OK, we'll come back to that because I definitely want to dive a little deeper into custom GPTs with you. I

I think it's so fun to create all these different custom GPTs for your business. And I think it's way easier than a lot of people think it is. I've played around with the custom GPTs like quite a bit. And I've always just so curious to see how other people are using them. So when it comes to the custom GPTs, you are mostly creating them within ChatGPT, right? Do you have any specific tips or insights when it comes to creating these to make sure they're nailing what you're trying to get

them to nails. Customs GPTs is you can put in your own files into it as it's like knowledge database. And so recently I actually redid my branding chatbot for my course and I put in like a 30 page document of like me and a chatbot like talking about my entire brand.

30 pages. I just upload it in there. I'm like, you need to reference this at every single point in our conversations. Make sure that we are fully focused on this document. And it just makes things so much smoother. And again, I feel like it puts me back in that mode of like training and assistant where I'm just like, here's your operations manual. Take this, run with it. You're good now. I think that's the easiest way to train them. I do always tell people to get started with, you have...

two ways you can do a custom GPT. You can use the create page or the configure page. The create page is like basically just chatting with the chatbot and telling it what you're looking for and it'll create that chatbot for you. That's the one way to do it and get used to figuring out what you're wanting and

testing it a little bit, seeing what happens. And then when you want to like upgrade, you can go on that configure page and put in a ton of instructions of what you're wanting to do and be super specific. Like my copy chatbot even knows only use these emojis. ChatBT loves random emojis. I'm like, just use them.

These don't use the ugly ones. I train people to use it as if you would train an assistant, giving them everything you would want to train an assistant on your brand, your business, their job or their role and kind of just go from there. Yeah. And I've heard that the configure is better because the create one, it's cool. Yeah. ChatGPT is helping you create it, but you don't have as much

control over how it updates its own instructions or whatever, right? It seems to be you can go for a really long time talking to the CreatePage chatbot. And what it wants to do is be as concise as possible. So you could tell it 30 things in there.

And it's going to take all that. I'd be like, here's three sentences about what you want. It's like, wait a second. You just took out so many details. And so it'll give you a great starter chatbot, but you're probably eventually wanting to upgrade to start really getting into it and figuring out what details you want there as well. Yeah, totally. That's exactly what I've felt as well. Whenever I'm working back and forth with ChatGPT, like I would rather actually have what I call a brand blueprint that's like literally it's like 80 pages. Yeah. I swear. And

has all the things about my brand strategy, messaging, ideal customers, offers, see all of it stuff. I just have this Google Doc. You can upload straight from Google Drive into your chat GBT now, which is awesome. I absolutely love having this one Google Doc. I can be as long freaking winded as I want and tell it everything you need to know about my brand. It is so helpful. And exactly what

it doesn't cut out any of the details, which is so nice. I have created a chat bot for my brand, but tell us a little bit about how you decide to create different GPTs, right? Instead of just having one GPT for your entire brand or why do you have the one for email versus brand strategy and all that different stuff. Tell us all the things. Yeah, it's definitely a whole lot of trial and error and a lot of time I've had

to add it all up. When I first started teaching ChatPetit, before custom chatbots were even a thing, like you just had to go in ChatPetit and do your thing. And one of my first newsletters was about how I created my own team of people. I went back to my roots and had them labeled like this is a copywriter, this is for content. That was just for my own brain to know how to find what I'd already worked on. I had put it in an email, like I did this thing and it

Everyone's like, how'd you do that? What do you mean you did this? Like, that makes much sense. All my stuff's in one chat and I keep losing everything. And I'm like, that's why I did it. It had to be labeled in some way. I realized having my team of different people, having their own specific things they're really good at...

And so I've built, I believe at this point, plenty of chatbots for different businesses. And of course, everyone wants the chatbot that's perfect. You can do every little thing in the world. What I find with them is that if you give it two different jobs, let's say you want it to create blog posts and YouTube scripts. It wants to do both every time and it trips itself up because it wants to be so helpful.

that it's not being 100% helpful in that one thing. So I always try to make chatbots be really good at their own specialty so that it knows what it needs to do. It's not worrying about...

oh, we actually need to like make this content into a YouTube video or we need to make it into a newsletter. Because then it's okay, what do I give her? Do I go with the newsletter? Do I go with this? And it's okay, let's just take that questions out. You have this one job and this is what I want you to do and you're really good at it. That's why I had them all separate because it's clear for me where to go when I need something. It's like going into an office. I want my marketing person. I

I think it helps the chatbot think clearer. That's where I try on there a lot to have them all separate.

I'm a little bit like weird. I like having my team of like so many little people supporting for me. It's fun for me to have all in my sidebar and I'm like, ooh, I want to talk to this person today. It's just really fun. Oh my gosh. I'm imagining you giving them all different personalities, different names. Do you name them differently? I give them names. I give them fun little logos. They're having a time in my little sidebar. That's actually a

Most enticing to me now to go create my whole team of custom GPTs. I'm like, each one gets their own little avatar. I'm going to make one snarky. I mean, no, I'm just kidding. But anyway, oh my gosh, I love that so much. That makes so much sense. Just like you can get overloaded with different tasks, ChatGPT can get overloaded. And I have found that same thing that you just said is if you try to give it too many things to do all at the same time, then that's when the quality drops.

that it's spitting out at you gets worse. And yeah, if you find that it's bad or worse quality, then maybe try breaking down the steps of whatever you're trying to do. It was my whole big brand blueprint thing that I created. I

I made sure that I separated all of the different sections with different headings so that ChatGPT can find things easily in the document. And what I've been doing lately is uploading the doc and then saying when I go to write copy, saying, please review the brand voice section of my brand blueprint, like giving it those instructions. But if I created these different ChatGPTs or custom GPTs, I could instead just tag the

Yeah, my voice went and that could be the same-ish maybe. I think that's like why custom GPTs are so helpful because you get what you're prompting it to do every time. If you make a custom GPT that only knew that section, you just skip that direction part. It's good to go.

It helps you get the training part and the direction part. Again, it's just good to go. I think that's what's fun. I'm like, OK, I need this. Go in. Do the thing you do. We're good to go. OK, so I know you mentioned talking to each other, having your different custom GPTs and team members talking to each other. Can you walk us through what it looks like when you're using your different GPTs in the chat window? Sure.

And then tagging them and having them talk to each other. Yeah. So I am still someone who will just jump into ChatBT and start a conversation with the regular chatbot that it's defaulted to. And I find myself being like, wait, this is not my expert in this. You can actually tag, let's say I'm working on something for, I'm launching something and I go into ChatBT, I'm like, hey, I'm launching this. Can you check this copy for me? And they're

And I'm like, wait, it's not my copy editor. Let me get her in here. You can just add the copy editor. Say, hey, please look at this. She'll look at it and be like, okay, here's what I think about this. Then I'll say, okay, this looks great to me. Let's add the brand director. Have them come in here and say, okay, does this copy match our brand vision? And then they'll say yes or no. And then I'm like, okay. They say no. Hey, copy editor.

They said, no, can you make it more this now? But it's like giving that feedback, having them fix the work is fun. You're directing where the conversation's going and bringing them all into one chat, which is super helpful. Because I think people think that they make like

10 different chatbots. They have to talk to them separately and copy and paste things all over the place. You can actually put them in same chat, which is very fun. Yeah, just by saying the at symbol. And I also saw recently that if you hit at, it'll prompt you to tag a chatbot or create one right from there, which is just a fun way to do it too. So I love all the little tiny updates. I'm like, oh, this is a fun little thing. So I

Let's talk about the voice memoing and the action button on your phone. I do think the voice feature is super helpful, especially for creative people who likes that kind of quote unquote face to face time with someone. It does make it feel more natural to talk to the chatbot without having to type everything out. I'm excited about where it's going. But

In the meantime, I believe I have an iPhone 13 plus. I see. But they have an action button on the side. If you hold it, you can have it do all kinds of things. It's really good for accessibility, for opening apps. You have automations in your home. You can have them do like different automations in your house, those kinds of things. I made it my...

Chachapiti app to start voice conversation because Siri and I don't click and I wanted my Chachapiti to talk to me instead. So I was like, okay, let me skip over Siri and just go in Chachapiti. And so that's been really helpful, especially because I'm still someone who struggles with having people

chat to be cheap, do little things for me. I love that you have a post-it note that reminds you to see if it can do what you need. I'm a lot better at just clicking the button, holding it down and saying, hey, I don't know how to do this thing. Can you tell me how to do it? And it's just a really helpful feature, especially because like I do it for myself, work alone. And I'm like, give a second, talk to me about some things. It's like, yeah, let's

let's do it. Yeah, overage, I do love that so much. I should use the voice feature a little bit more often, probably. I think I'm just like always typing away. Although you can use the voice feature on your computer too, which is awesome. I really don't use it that much. But now that I have my setup, maybe I, some more. I

I'm really excited too about like the live video feed too because I feel like I'm always screenshotting or just like taking a quick photo of something and be like, chat GPT, help me with this. I feel like the video part of it's going to be so easy to show at my computer screen and be like, what do I do here? Here's something, you know. What's so fun about it, their presentation for Omni is

is that they showcase like you can have it translate in real time, which I think would be so helpful. I'm half Thai. I go to Thailand every year with my mom. I don't speak Thai. My family hates about me and I'm like, I'm sorry. But I actually went to Korea last year and my mom, I love her, but she is much more confident than she should be when we travel because we'll walk out of the hotel and she's like, I know where to go. I know what to do. And I'm like, okay, cool. I

I follow her at the hotel. She's like, do you know where the subway station is? And I'm like, you said you knew. What are we doing here? And so we ended up in a situation where we were lost in the city.

I finally walked like 30 minutes to find a taxi, got in a taxi. And I'm like, mom, where do we need to go? And we could not get the man to understand we need to go to the train station. So I pulled out my phone and said, tell him I need to go to this station. Took a picture of her map. She's old. She printed it out on paper. And I sewed it to him, translated for him, turn it around. He says, okay, cool. I'm like, and of course, so my mom, we would have been lost for hours.

if I didn't have technology. I hope you understand that. He's like, you did really good. And I'm like, it's for ChatsBT. I'm really excited about. They know the really great real-world uses of people that can make, how they can use it in real world, in real time. That's where I get really excited. I always teach people,

Just get started with it. I know it's a little weird, a little scary sometimes, but if you get started with it, think about how quickly it's developing. And while it's developing, you're learning the skill, growing your own skill in it. So you're ready to take it on when it's really cool. That's exciting.

Oh, man. I wish I love that you travel with your mom, too. That's so fun. I can't believe 30 minutes has gone by already. I could keep talking to you for so long, but that's OK. We'll just have to have more conversations in the future. Thank you so much for sharing with us. Can you tell everyone how they can connect with you and find all your fun resources? Absolutely. I do coaching and my course, The Chatbots. You can find me on Instagram at The Creative Copilot and at TheCreativeCopilot.com.

That is where I will be talking everyone's ears off about how to use AI as a creative. Thank you so much for this conversation. I've really loved it. Thank you for having me. It was so fun.

How great was Nikki, you guys? It was so fun to chat with her about how she uses ChatGPT and especially those custom GPTs to really streamline and organize the processes in her business. I know I'm definitely going to run out and create a few more of those custom GPTs for my own brand. So if you

loved this episode as much as I did, make sure that you leave us five stars or a friendly review on whatever podcast platform you're listening to this on because that truly will help us to continue spreading that authentic AI message. All right, I hope you have a wonderful rest of your week and I'll catch you next time I catch you.

Thank you so much for tuning into Authentic AI for Entrepreneurs, my friend. If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, or wherever you listen to your shows.