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cover of episode Seth Godin on AI, Branding, and Attention

Seth Godin on AI, Branding, and Attention

2025/6/21
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Seth Godin: 我认为品牌不仅仅是一个标志，而是组织所做出的承诺以及我们对期望的预期。如果人们愿意为之付出更多，承担更多风险，那才体现了品牌价值。AI在品牌建设上存在挑战，因为缺乏一致性和结构性，营销未能跟上技术发展的步伐。AI公司需要发展品牌软实力，否则技术价值最终将商品化。我不认为真实性是品牌最重要的，一致地履行承诺才是关键。我希望AI在保护我的注意力方面与窃取我的注意力一样努力。

Deep Dive

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Seth Godin discusses how AI has impacted his writing, focusing on the use of Claude for identifying inconsistencies and generating new ideas. He emphasizes that AI's current impact is individual, but its future lies in connecting people and amplifying community.
  • AI is currently used individually, but its future is in connecting people.
  • AI is good at identifying inconsistencies and generating new ideas, not writing entire texts.
  • True pros adapt to new technologies; those who merely follow instructions will be replaced.

Shownotes Transcript

Seth Godin is a bestselling author of “Purple Cow” and “This Is Strategy: Make Better Plans”. Godin is a member of the Marketing Hall of Fame and the Coordinator of The Carbon Almanac. Godin joined chief Rule Breaker David Gardner joined TMF CIO Andy Cross to discuss:

  • If AI has a branding problem.

  • How the needs for status and affiliation drive human behavior.

  • Alphabet’s strategy problem.

Companies mentioned: NKE, H, GOOG, GOOGL

Hosts: David Gardner, Andy Cross

Guest: Seth Godin

Engineer: Dan Boyd

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