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cover of episode News on social media is now mainstream

News on social media is now mainstream

2025/7/2
logo of podcast Marketplace All-in-One

Marketplace All-in-One
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Nic Newman
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Nic Newman: 我认为，新闻消费领域正在经历一场深刻的变革。电视作为传统的新闻来源，其重要性正在逐年下降。与此同时，通过社交视频网络获取新闻的比例显著增加，尤其是在年轻群体中，这标志着一个分水岭的到来。创作者经济的兴起是推动这一趋势的关键因素，他们能够以更低的成本和新的方式接触到广泛的受众。当然，这些创作者的内容质量参差不齐，有些仅仅是基于新闻机构的内容进行观点输出，其中可能包含错误信息。但不可否认的是，新闻内容消费正变得越来越多样化，包括新闻、创意和观点等多种形式。YouTube是视频新闻的主要驱动力，许多节目最初以播客的形式出现，现在则通过视频进行传播。传统电视和广播谈话节目正在向YouTube等在线平台转移，同时也涌现出Substack、Twitch和Discord等新兴平台。视频播客的增长是新闻消费转变的重要因素，YouTube对播客的投入也在不断增加。然而，新闻播客逐渐被谈话类节目所取代，尤其是在美国，这类节目带有党派色彩，形式简单，主要由男性进行讨论。在美国，右翼的影响力人物占据主导地位，他们中的许多人是前传统媒体记者。右翼信息之所以能获得巨大受众，是因为其信息简单易懂，能够引起美国社会中不满人群的共鸣，这与特朗普和MAGA运动的崛起密切相关。年轻人是推动新闻消费向社交媒体和视频转移的主要力量，他们与传统媒体的联系较弱，更注重便捷和速度。在美国，政治因素也促使人们在社交媒体上寻找传统媒体无法提供的观点。传统新闻品牌因其核查和验证信息的声誉而备受信赖，尤其是在人们需要核实重要信息时。然而，年轻人对所有信息持怀疑态度，倾向于通过社交媒体上的评论等方式进行横向信任，机构信任度有所下降。

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A new report reveals that more Americans now get their news from social media and online video than traditional sources like television or websites. This shift is particularly pronounced among younger demographics and is influenced by the rise of the creator economy and partisan influencers. The impact of this change on news quality and the future of journalism is still unfolding.
  • More Americans get news from social media and online video than television or websites.
  • Younger demographics heavily favor social media for news.
  • Rise of creator economy and partisan influencers contribute to the shift.
  • Right-leaning influencers have larger audiences and engagement.

Shownotes Transcript

What once was taboo has now gone mainstream. As television and print audiences have dwindled over recent years, social media is now the No. 1 place for Americans to get their news updates.

Detailed in the report* *from the Reuters Institute for the Study of Journalism at the University of Oxford, Americans across the political spectrum are using social media for news consumptions over traditional avenues. However, conservative influencers have seen the largest audiences and most engagement.

Marketplace’s Nova Safo spoke with Nic Newman, a co-author of the report, to talk about the state of news consumption in the U.S. More on this

“Overview and key findings of the 2025 Digital News Report)” — from the Reuters Institute and the University of Oxford