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cover of episode Should companies advertise tariff-related price increases?

Should companies advertise tariff-related price increases?

2025/4/30
logo of podcast Marketplace All-in-One

Marketplace All-in-One

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A
Arun Sundaram
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David Bieri
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Jay Bryson
J
Jody Levine
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Mark Cohen
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Nick Marsh
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Nitin Jan
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Ryan Sweet
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Mark Cohen: 我认为企业应该向顾客解释价格上涨是由关税导致的,因为顾客有权知道原因。如果一件商品的价格突然从100美元涨到150美元,顾客理应得到解释。 Nitin Jan: 企业担心解释价格上涨的原因可能会引起负面反应,因为许多零售商在过去都因为采取政治立场而受到反弹。零售商们意识到,不采取政治立场很重要。 Arun Sundaram: 一些企业别无选择,只能涨价;而大型零售商则试图避免涨价,例如转移采购来源、与不同的供应商合作,或提前囤货以降低价格,至少暂时如此。 Nick Marsh: 中国制造商上个月大量出口商品,以避开关税,导致工厂活动下降。美国对中国征收高额关税,对中国经济造成损害,双方目前尚未就贸易战进行谈判。 Ryan Sweet: 关税及其不确定性导致美国经济衰退的可能性增加。小型企业尤其感到担忧,一些企业甚至对特朗普政府提起诉讼。 Jay Bryson: 消费者为了避免关税影响,提前购买商品,导致目前经济数据仍然良好。失业救济申请数据可以作为判断关税是否导致经济衰退的指标。如果就业市场保持良好,那么经济也保持良好。 Jody Levine: 进口商提前大量进口商品,导致目前库存充足,短期内无需大量补货。关税的影响存在滞后性,其对实际经济的影响尚未完全显现。 David Bieri: 特朗普政府的政策导致全球经济增长放缓,美国经济增长也预计会下降。短期内不太可能实现经济软着陆。特朗普政府的政策对全球经济秩序造成了巨大冲击,其影响难以预测,但美国经济具有韧性。

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Transparency, politics, and what goes into the prices you pay on Amazon. I'm David Brancaccio in Los Angeles. After a published report that Amazon was planning to break out for customers how much tariffs were raising prices on individual items, there was sharp pushback from the White House. A spokesperson called this quote a hostile and political act. Amazon says that plan is now off the table. Other companies are displaying the

This in their pricing. Timu is listing import charges at checkout. Volkswagen said earlier this month it would display an import fee. Marketplace's Samantha Fields reports.

These days, Mark Cohen, the recently retired director of retail studies at Columbia Business School, is getting a lot of phone calls from people he knows in the fashion business. They're calling me looking for an opinion as to whether they should mark their prices as being tariff-driven. And my answer is, yes, you bet. Because if you're a customer and you go to a store to buy something you're used to getting for $100 and it's suddenly $150...

I think you deserve an explanation. But Cohen says businesses are torn between wanting to give that explanation and being concerned it might not go over well. Nitin Jan at Alex Partners says they have reason to be. Because of the backlash that many retailers have seen in the recent pasts,

Retailers are conscious about not taking a political view. But just increasing prices may cause its own backlash. Arun Sundaram at CFRA Research says some businesses may have no choice, but others like big box retailers are looking to avoid it. They're trying to move sourcing out of China, for example, or work with different suppliers. A lot of them have also been buying inventory in advance. To keep prices down, at least for now.

I'm Samantha Fields for Marketplace. Later this morning, we'll get an early calculation of economic growth or contraction in America, gross domestic product for January through March. This figure could be distorted by companies doing extra importing ahead of tariffs and forecasts range from slowing growth to negative growth. We'll see. What we do know at this hour is that factory activity in China fell for the month that is just ending. The BBC's Nick Marsh has that.

The extent of this drop is down in part to a flurry of exports last month, as manufacturers rushed to ship out goods just before the tariffs kicked in.

But even so, China has been hurt by the enormous 145% levies imposed by the United States. Neither side so far has made the first move towards negotiations in this trade war, which China's leadership has vowed to fight until the bitter end if necessary.

Thank you.

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The 100 days of President Trump's second term are in part defined by sweeping interventions in the economy. Here's Marketplace's Nova Safo.

On January 20th of this year, the U.S. economy was on solid footing. President Trump inherited an economy that was firing on most but not all cylinders. Ryan Sweet, chief U.S. economist at Oxford Economics, says 100 days into the Trump administration, the outlook has changed dramatically. In any given year, the probability of a recession is around 15 percent. Now it's essentially a flip of the coin whether or not we have a

a recession this year. Sweet points to two culprits, tariffs and the uncertainty surrounding them. Small businesses in particular have raised alarms, and a few have sued the Trump administration.

Still, the hard data for now shows the economy continues to do fairly well. Jay Bryson, chief economist at Wells Fargo, says that's because consumers who power the U.S. economy have been trying to get ahead of tariffs. If you think tariffs are going to go into effect, if you think the prices of things that you're going to buy are going to be higher in a few months than they are now, you have a real incentive to go out there and buy them today.

Retailers planned ahead too. Jody Levine of the global freight booking platform Freightos says volumes from China and elsewhere to the U.S. skyrocketed in March. So because a lot of importers have brought in a lot of goods ahead of time, they're going to rely on the inventory surplus for now and basically wait as long as they can before they have to restock.

The actions so far from importers and consumers mean there is a lag time between when tariffs are imposed and their effects clearly showing up in the real economy.

Looking ahead, Jay Bryson of Wells Fargo will be paying close attention to jobless claims data for signs that the tariffs could be pushing the economy into recession. The labor market is a very coincident indicator of what's going on in the economy. If the labor market is holding up pretty well, then the economy is holding up pretty well.

Some damage is already done, though. The International Monetary Fund updated its outlook, now expecting a half a percentage point drop this year in global economic growth. And growth in the U.S. is expected to shrink as well. A year ago, we were talking about when is that soft landing happening? That's David Bieri, associate professor of public policy at Virginia Tech.

Soft landing, as in the concept of lowering inflation while keeping the labor market healthy. One thing that we can say for sure, we are not in the period of looking for a soft landing in the next six to 12 months. The rest, Biary says, is harder to predict.

because of the magnitude of the shakeup of the global economic order that President Trump has imposed in his first 100 days in office. Because it is so unprecedented, and the government is at the source of most of the uncertainty, and there is no way that we can protect ourselves from that. Biary takes comfort in one precedent, though. COVID, he says, proved the U.S. economy is very resilient.

and over time can withstand strong shocks.

I'm Neva Soffel for Marketplace. And a media watchdog working with Stanford researchers is warning today that young people, including teenagers and children, should not use artificial intelligence apps with digital characters that act as companions. Common Sense Media is a nonprofit. Its report warns these systems can interact with sexual content or encourage self-harm. Some of the apps, including Nomi or Replica, are supposed to be adults only.

In Los Angeles, I'm David Brancaccio. It's the Marketplace Morning Report from APM American Public Media. If there's one thing we know about social media, it's that misinformation is everywhere, especially when it comes to personal finance. Financially Inclined from Marketplace is a podcast you can trust to help you get serious about your money so you can build a life you've always dreamed of.

I'm the host, Janelia Espinal, and each week I ask experts important money questions, like how to negotiate job offers, how to choose a college that you can afford, and how to talk about money with friends and family. Listen to Financially Inclined wherever you get your podcasts.