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cover of episode Green Beret to Whiskey Empire: Casey Maxted’s Fight for Veterans

Green Beret to Whiskey Empire: Casey Maxted’s Fight for Veterans

2025/5/28
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Barn Talk

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In this episode, we’re joined by Casey Maxted—a man whose resume reads like an adventure novel. From his roots growing up on an Iowa farm to serving as a Green Beret in the U.S. Special Forces and later as an FBI agent tackling violent crime and counterterrorism, Casey has seen it all. But his story doesn’t stop there. He’s now channeling his experience and passion into entrepreneurship, running multiple businesses including Cold Zero Whiskey and Pillars of Valor Coffee, and, most notably, serving as Director of Operations at Warrior Rising, a nonprofit helping veterans find purpose through business ownership.

Sawyer and Tork dig deep with Casey about his journey—exploring the sacrifices, camaraderie, and lessons learned along the way. Casey opens up about the transitions between his high-intensity careers, his candid reflections on team building and leadership, and why helping others—especially veterans and law enforcement—drives him. They also get into his family life, how growing up on a farm shaped his work ethic, and how he balances multiple projects with being an engaged dad.

Of course, there’s plenty of talk about whiskey (including some live tasting!), entrepreneurship, and the importance of surrounding yourself with the right people. Whether you’re a veteran, a business owner, or just someone looking for a bit of inspiration and wisdom, Casey’s story is packed with insights and heart. So pull up a chair in the barn—this episode is one you won’t want to miss!

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00:00 Smoked Hot Dogs Dilemma

16:11 Witnessing 9/11 and Air Force One

21:23 Military to Law Enforcement Transition

33:37 Aviator's Most Fulfilling Experience

51:07 "Unexpected Impact of Crime Everywhere"

53:00 Trust: Key To Child Safety

01:12:19 Personal Performance Through Nature and Routine

01:22:55 D-Day 81st Anniversary Jump

01:30:01 Naming Origins: Torque's Story

01:42:46 School Safety and Veteran Support

01:46:25 Business: A New Kind of Mission

02:02:27 "Building Teamwork Through Challenge"

02:15:26 Proving Doubters Wrong

02:16:19 Challenging Traditional Career Paths


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