The 2024 Bitcoin rally was driven by a favorable macroeconomic environment, including a soft landing for the economy and Federal Reserve interest rate cuts. Additionally, the launch of spot Bitcoin ETFs and the election of Donald Trump, who pledged a crypto-friendly stance, significantly boosted Bitcoin's mainstream acceptance and reduced downside risks for the industry.
Bitcoin outperformed other assets in 2024 due to its unique drivers, such as the introduction of spot Bitcoin ETFs and a crypto-friendly political shift under Donald Trump. These factors, combined with a favorable macroeconomic backdrop, solidified Bitcoin's position as a mainstream asset and attracted significant investor interest.
ETFs played a pivotal role in Bitcoin's 2024 performance by providing regulated access to Bitcoin for U.S. investors. The launch of spot Bitcoin ETFs attracted both retail and institutional investors, leading to significant inflows and further legitimizing Bitcoin as a mainstream investment asset.
Ethereum underperformed in 2024 due to its transition to a scaling strategy involving layer two networks, which raised questions about its value accrual and competition with high-performance blockchains like Solana. Despite its technological importance, Ethereum faced challenges in clearly communicating its investment thesis to institutional investors.
Ethereum's outlook for 2025 is positive, with expectations of increased integration with traditional finance and Wall Street. As the regulatory environment evolves, Ethereum's regulatory clarity, ETFs, and established track record position it as a natural starting point for institutional adoption, particularly in tokenization and payments projects.
The main theme of the 2024 crypto cycle has been Bitcoin's success as a store of value. Factors such as inflation, geopolitical conflicts, and shifting U.S. political priorities have driven interest in Bitcoin as an alternative to traditional financial systems, solidifying its long-term role in the global economy.
CNBC's Tanaya Macheel speaks with Zach Pandl, Managing director of research for Grayscale, to break down the cryptocurrency market's explosive 2024. Pandl also shares what thinks could drive digital asset prices even higher in 2025 and takes questions from Pro subscribers.