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cover of episode BONUS: 1x1 with WNBA Players Association President Nneka Ogwumike

BONUS: 1x1 with WNBA Players Association President Nneka Ogwumike

2025/4/12
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Nneka Ogwumike: WNBA的快速发展有目共睹，球员的社会地位和公众认知度显著提高。我进入联盟之初，球员的收入微薄，只有球鞋合同和海外合同的收入才能维持生计。如今，随着联盟的不断发展，越来越多的合作伙伴愿意投资WNBA，这反映在球员的收入和社会地位上。我个人经历也印证了这一点，以前在机场穿着球队服饰，人们会误认为我们是大学生球队，而现在即使不穿球队服饰，也会被很多人认出来。这体现了WNBA的曝光度和影响力显著提升。 新一代球员的影响力也不容忽视，她们拥有自主的品牌和商业意识，积极推动联盟和女子体育的发展。我从这些年轻球员身上学到了很多，她们不仅推动自身发展，也推动了联盟和女子体育的进步。 在与NBA合作的过程中，我们应该保持WNBA的独立性和特色，避免被NBA的品牌策略所限制。WNBA和NBA是两个不同的联盟，拥有不同的粉丝群体和比赛风格，我们应该注重自身特色，而不是简单地模仿NBA。 WNBA球员应该获得与其价值相符的薪资和资源，这是我们应得的权利，而不是我们应该感激的恩赐。我们应该理所当然地拥有优质的训练设施和资源，这并非奢侈的要求，而是我们完成工作所需的必要条件。 我们倡导的‘变革性改变’不仅仅指薪资和训练设施，还包括其他方方面面的改善，例如更完善的医疗保障、更舒适的更衣室等等。这些看似微小的细节，却能极大地提升球员的比赛体验和生活质量。 作为球员协会主席，我的领导风格是倾听和理解，我重视每一个人的声音，并努力为大多数人的利益服务。我从不妥协，并希望我的领导风格能够激励更多球员积极参与到联盟的管理中来。

Deep Dive

Chapters
This chapter discusses the remarkable growth of the WNBA, highlighting the increased visibility and recognition of its players. Nneka Ogwumike shares personal anecdotes illustrating this transformation, comparing her past experiences to the current reality.
  • Increased visibility and recognition of WNBA players.
  • Significant change in public perception and interactions.
  • Anecdotes illustrating the shift in how WNBA players are perceived.

Shownotes Transcript

This bonus episode of Squawk Pod, from our partners at “The Keynote” features a leader at the forefront of women’s sports. Seattle Storm Forward Nneka Ogwumike has already built her legacy as a WNBA Champion with the Los Angeles Sparks in 2016. TheMVP of league (also 2016). The first overall pick in 2012, and before that she brought Stanford to the Final Four, four years in a row. Now after the players opted out of their collective bargaining agreement her next challenge will be leading negotiations for a new contract in a pivotal time for women’s hoops. She spoke with Becky Quick about the growth of the WNBA, advocating for players and her approach to leadershipat the CNBC Sport: Inside the Business of Women’s Basketball event on April 5th 2025.

 

To listen to other interviews from events check out “The Keynote by CNBC Events” here: https://podcasts.apple.com/us/podcast/the-keynote-by-cnbc-events/id1493248246)

 

For information on upcoming events visit: CNBCevents.com

 

In this episode:

 

Nneka Ogwumike, @NnekaOgwumike

 

Becky Quick, @BeckyQuick

 

Katie Kramer, @Kramer_Katie