What did the election polling data say, what did it miss, and why were so many people divided on the economy? Guest Farah Bostic, a brand strategist, researcher, and founder of The Difference Engine), a consultancy that helps entrepreneurs and brands make smarter decisions through deep-dive research and data analysis. She’s also the co-host of In the Demo), a podcast exploring generational differences, and the host of Cross Tabs,) which dives into polling and what data can reveal about the decisions we make.