A Hollywood Producer’s Formula for Taking Bigger Risks
HBR IdeaCast
Deep Dive
Why is the movie industry criticized for playing it too safe nowadays?
The industry is criticized for focusing on remakes and franchises instead of taking risks with new ideas, which is seen as a lack of creativity and innovation.
What is Larry Kasanoff's framework for innovation?
His framework consists of three steps: Create, Ask, and Play. It encourages generating bold ideas, seeking help from anyone, and embracing a playful mindset to foster creativity.
Why did Larry Kasanoff greenlight the movie 'Platoon'?
He trusted his instinct that the psychological impact of the Vietnam War on soldiers was a timely and compelling topic, despite the unconventional nature of the film.
What was the key to the success of the movie 'Mortal Kombat'?
The success came from understanding the essence of the video game, which was empowerment through martial arts, rather than simply translating the game into a movie.
How did the song 'Time of My Life' from 'Dirty Dancing' become a hit despite initial criticism?
The producers doubled down on their original version, pretending to make changes while actually sending the same version labeled as 'version two,' which eventually won over critics and audiences.
Why does Larry Kasanoff advise against listening too much to others?
He believes that people often speak out of fear, and excessive listening can stifle creativity. Instead, leaders should trust their instincts and make bold decisions.
How did Larry Kasanoff handle feedback from kids during the making of 'Mortal Kombat'?
He listened to the kids' feedback about a character's design, realizing that his personal preferences were less important than staying true to the audience's expectations.
What is the 'play' component of Larry Kasanoff's innovation framework?
The 'play' aspect encourages embracing fun and a playful mindset to foster creativity and reduce stress, which can lead to better outcomes in work and life.
How did Larry Kasanoff handle an unexpected situation involving snakes and wizards on a movie set?
Instead of panicking, he embraced the playful spirit of the moment and incorporated the snakes and wizards into the movie, which added a memorable element despite the film's overall quality.
Why does Larry Kasanoff believe that businesses outside the movie industry are also struggling with innovation?
He thinks that fear is pervasive across industries, leading people to avoid taking risks with new ideas. This fear is not unique to the movie business but affects entrepreneurs and professionals alike.
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