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cover of episode How Focusing on Content Leads the Media Astray

How Focusing on Content Leads the Media Astray

2016/11/23
logo of podcast HBR IdeaCast

HBR IdeaCast

Shownotes Transcript

Bharat Anand, author of The Content Trap and professor at Harvard Business School, talks about the strategic challenges facing digital businesses, and explains how he and his colleagues wrestled with them when designing HBX, the school's online learning platform.