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People are driven by the search for Better, but when IT comes to hiring, the best way to search for a candidate isn't to search at all, don't search, match with, indeed, but hiring process can be slow and overwhelmed. Simplify hiring with with indeed, indeed this your matching and hiring platform with over three hundred and fifty million global monthly visitors according to indeed da and a matching engine that helps you find quality candidates fast dits the busy work use indeed for schedule and screening and messaging so you can connect with candidate's faster join more than three point five million businesses worldwide that use indeed to hire great talent fast listeners of the show will get a seventy five dollar sponsor job credit to get your jobs more visibility at indeed dot com flash P O D K A T Z twelve that's indeed dot com slash P O D K A T Z twelve terms and conditions, supply.
Welcome to decisions, decisions. The podcast where boundaries are push and conversations gig handed. Join your favorite house, me, V Z W T and me as we dive deep into the world of non traditional relationships and exploit the often aboo topics surrounding dating sex.
every monday and wednesday will invite you to unlearn the outdated narratives dictated by traditional patriotic norms, turn in enjoying .
the conversation, listen to decisions, decisions on the black effect podcast network. I have radio APP apple podcast, or wherever you get your podcast .
looking for the perfect Christmas playlist will check out ninety three point nine light FM chicago s Christmas music station playing your favorite ite holiday artists, including bin crosbie, morici, Frank sinatra, michabo bay and Moore, turn on the holiday light to get in a festive mood, whether at work, in traffic or at home putting up the decorations. We can't wait to celebrate the season with you. Listen to ninety three point nine light F M in chicago or anywhere in the world on the I heart radio at.
Cause media hi and welcome to Better off line. And of course, some they try.
but. Before we go any further, as a reminder, check out the show notes for links to back up everything. I'm saying i'm not creative enough to make this stuff up.
It's real, I promise. Anyway, the start of August felt kinda real for the first time since jeet GPT launched in november twenty twenty two. There were signs that the markets were finally starting to wake up to the bullshit of generative A I and kind of seeing that IT wasn't making anyone money really.
You know, the very obvious thing that some of us have been saying for quite some time anyway, though IT was remarkable, but none as remarkable as what happened in August with when a federal judge deliver his ruling in an anti trust case filed against google by the U. S. Department of justice in three hundred pages of dense legal text judge, a mid meter confirmed in excruciating detail that linked in the breath of what all of us kind of sort of new, the google has a monopoly, an search and online general text advertising.
And that's a specific term of aren't for many reasons. This ruling was a humiliating one for google, not least because IT showed the sorted nasty little details of how it's maintained its market dominance and actively impeded any chance of fair competition in the search market. Documents obtained through discovery revealed the incredible amounts of money that google has been paying companies they paid samsung eight billion dollars over four years in apple, twenty billion dollars in twenty twenty two alone, to remain that the first search engine on their devices, as well as mozilla that makes a firefox browse over, they pay about half a billion dollars a year.
To be clear, this is one of the grazy apods. Mozilla is an organization I actually admire, and they do a lot of cool stuff technologically, but they also kind of revealed, ed, how dependent they are on googles money to stay a float anyway. Judge meta found that google had violate the sherman act, a century old dani trust legislation that, among other things, LED to the break up of standard oil in one thousand nine hundred and ten, as well as the breaking up of eighty and two and one hundred and eighty two.
This is a significant moment in silicon valley history and it's an existent al threat to google while google initial success came thanks to IT being actually Better than the alternatives. Anyone remember to VISA you? How did this? He said this.
Google's continued existence is largely thanks to have various interconnected monopoly established, creating a choke hold on well search. And i'd dark e the web at launch. Over half of google's yearly revenue comes from google search, over one hundred and seventy five billion of the three hundred or so billion that google makes every year.
And it's hard to imagine that google could sustain said revenue or its dominance without paying billions of dollars to stop the company petition. And indeed, this ruling kind of proves that they can't. As I mention, the sherman act is roughly one hundred thirty years old.
And since it's creation, it's unworth some of the america's most intractable monopoly players, single handily ruining the days of oil company and rail barns alike. It's robust, powerful, and it's a really good piece of legislation, which in the decade since its creation, has been augmented with new laws that cover the blind spots missed by the original authors. Problematically the regan administration kind of detested by refusing to actually enforce IT.
You heard a little of that from math sol's interview from last episode. But crucially, the sherman act has tith. IT contains provisions that allow judges to levy big fines, imposed criminal penalties on CEO or anyone else involved, and those penalties can be about a decade long.
They can also order companies to perform specific actions, like divesting a business unit to remedy the situation. It's good shit, and it's exactly what we need. Well, I don't think the sound artie is going to prison, which would be very, very funny, mostly because hardly anyone ever actually gets prosecuted, violating the sherman act.
I do think this ruling as the potential to kill google, at least the current google that we see today. This present form of this company, that bank rols its other entity, ties using a cook monopoly over the search market. And in this two part series, i'm going to take a look at how google created its monopoly and how that monopoly allowed IT to become fabulously rich.
I'll also talk about what might happen next, which for the most part, will involve a mixture of history lessons in a healthy dash of bullshit speculation. I'm kidding. IT also be good. But trust me, even the best case scenario o for google here is fairly grim.
You may also wonder why I ve been going on about monopoly for weeks, and I really want you to understand, monopoly are a big power of why everything feels like IT stopped working. So many problems in the modern tech industry, a result of a lack of competition of monopoly, oligopoly that change the incentive of the company from selling. You are service, you a customer who likes the service and pace for IT to extracting as much value from you as possible because you have nowhere else to go or leaving is difficult.
Competition is deeply important. After all, if you're not worried about the competition, why would you worry about your customers leaving? The incentives of the monopolist are inherently degenerative. Monopolists are not concerned about building Better products. No, they concerned about squazing their captive audience as much as possible.
The documents si covered back in April in the man who destroyed google search, or a great example showing how propagate recovered god, I love saying his name, the former head of ads that google demanded, an increased inquiry, meaning more searches, rather than Better results, as a means of increasing the amount of time one would spend on google, which in turn would allow google to show you more ads. How do you feel about capitalism? A Better economy is one where actual, real competition between businesses exist, one based on narrow ability to meet customers needs.
This stuff feels very obvious, but IT needs repeating. A company that fears the competition is one that will compete to win a customer business. And hot. And conversely, a company that has no real fear of losing customers because we've dominate in the market, we had, say, monopoly or set up a healthy car tail of friendly other bigger quote, competitors where newcomers are effectively chased out yeah, they can make their product worse without fear that customers might do something annoying like choose another option.
You see a lot of the outside of tech to ticket master in its associated properties have dominated live events to the point that they control both on sale tickets and the reale market, leading to things like the horrifying plants um seat steel where ticket master reserves ticket so that is can sell dom for a higher Price, two fans that couldn't buy them the Normal way which ticket master also runs. And that's why the department of justice is suing them and they suit them in may for them monopoly. I wish the executives that ticket must than nothing but the worst.
Four companies control eighty percent of U. S. Air travel after decades of acquisitions, allowing them to effectively charge whatever they want.
And because there are so few of them, they're pretty much keep their Prices around the same amount. It's a fake competition and a fake competitive environment, and it's bad for customers. It's disgusting. Now you may think, ah I got really shit the internet speed whenever I call customer service, they don't seem to pick up and that's because most americans have no real choice in internet providers. thanks. The monopoly n by companies like calm car charter central link on cox who can charge what they want before a fairly media kistler and effectively abandoned less profitable ral arias, discarding some to ultra slow dsl internet that many of you probably have not used in decades.
And one of my favourite ones are the real fucked nutts, the scum bags over at frontier, frontier communications, which is partly owned by a private equity phone called cerebral's capital management, which owns part of Albertsons, a grocery store that's currently in the middle of a battle with the ftc, over a larger chain called Rogers trying to buy them with the ftc correctly arguing that IT would eliminate competition, allow one firm to control grocery Prices. That reminds me of something you remember when inflation was increasing Prices everywhere. Yeah, if you like a journalist who is writing, actually it's it's nothing to do with the companies.
You're fuck and wrong. You are wrong at the time and you should not write anymore. It's disgusting. What I actually happened was the increasingly dwindling amount of competition in many consumer goods companies allowed them to all raise their Prices at once, gouging customers in a way that should have had someone sent to jail, rather than make nineteen million dollars for ceos that were bleeding americans dry.
It's also much, much easier for a tech company to establish a monopoly because they often do so nettled in their own platforms, making the mono police just a little bit harder to pull apart without a three hundred page legal document. One can easily say, if you own all the grocery stores, an area that means you can control the Price of groceries, that ones a bit more obvious. But it's a little hard at the point at the problem with the tech industry, the seven minor police are they are pretty new and different, yet mostly come down to owning on some level, both the customer and those selling to the customer.
There are no alternatives. This is a fairly basic part of all commerce. One cannot have a lawyer represent both sides. And one, ideally should not have the same major, represent both the buyer on the cellars of a house, which does happen in some states, which is insane. And yet it's these conflicts of interest that the tech industry is made billions of dollars off.
And I argue that they can Operate without metta monopoly over the advertising on both instagram m in facebook as well as its own black box algorithms allow IT to make the products that you use everyday so much worse just to show you more ads. And they can increase advertising Prices whenever they want something you've done multiple times without anybody really covering IT. As a result, matter is also the only source of truth for how successfully your advertising is to the point that attack ict, the entire media industry, into pivoting to video using phony numbers.
Hundreds of people lost their jobs. Nothing happened to matter. matter. As with any digital advertising, monopolists can basically say whatever IT wants to you, inflation stats where they need to as a means of getting more money out of you, which is why there is a seven billion dollar class actions to against the company for literally doing that.
How is IT taken this long to do anything? Just be fucking in anyone. Again, it's about incentives.
If meta has no competition, meta does not have to act honestly or give detailed matrix about add performance because where else you're gonna go, you're going to go to the other advertiser on facebook. As much solar said in the last episode as man isn't really losing businesses. Their products decay that seriously suggest they're got a monopoly over well. The advertising on their own products. Now I know some of you say i'm too easy on apple, but don't worry, I am writing the ship apple has.
At least outside of europe, where the european commission has ruled the company must allow the party APP stores, the monopoly over the IOS and associate APP stores as well as the advertising connected to him, meaning that you can send the Prices, such as its seventy thirty revenue split, what can be installed and how said ABS monetized, which is again why the department of justice has recently suit for anti trust violations. There is only one way to buy apps on your iphone, and that's why the APP stories so utterly warmed with micro transaction pumped filth and random flashlight apps with invasive ve advertising and spyware and shit. There's not really quality control, and there is usually, by the way, what their argument is, especially apple and I use apple devices on recording this.
And apple device using an iphone and a macbook become the fuck on the whole point of the APP store this whole time, with apple holding onto IT with their nasty gontrand fist, was that they hold the quality up. But what you see, what the APP store today is a disGrace. Everything is micro transaction filled.
And I know the argument is, well, that's what customers want. Fuck you is what you allow. Apple allowed the microtron action industry to grow on IOS, and in doing so, effectively killed gaming on your fun.
The reason that most games require some kind, they are free to play, but they require some kind of microtron action to really use them is because these games are insanely profitable that also deeply evil and exploited ative. Yeah, apple allows them because apple makes so much money off of them, thirty percent of each transaction. If there was a just world here, if we lived in a just society, of the apple store was a just society, apple water said, no, this is an evil kind of money making.
Think there is no reason why this should exist. And I know I sound a bit radical on this. I'm sure someone with this Grace said, oh, I like playing warlords, battle masters.
I don't care. Those games are evil. There is a reason why mobile gaming is so thin, and it's because of companies on apple and that stoler said this on the last episode.
And I really like this. When you have such a strong monopoly, you're effectively a political and things grow within the system, evil things. When you use that monopoly and that power in a way that incentivises them, apple could and should have.
And the place thought to an extent, sure. But apple really create this market, should have crushed micro transaction, filled free to play games. They should have very limited them, I don't know, or they should have just not allowed them to live.
Companies like eva, for example, i've got so rich over these games that require people to put hundreds of dollars to even compete. Hey, it's another competition thing. All right, i'll stop running about this, though we will get back to the advertising side of the APP store.
An apple, just to be clear, is the only advertising firm on the APP store, and that is a big problem. Apple is aggressively moved against tracking of IOS users, a good thing, by the way. Yet they hold a complete monopoly on any advertisements on the APP store on their phones and any associates advertisement at all on the iphone. And yeah, you just have to trust them, by the way, on the results there as that's the only company you can advertise with. There's not really any other choice, sorry.
Also, that's why apple is also being sued by the D O J for alleged german act violations over allegations its control of services like eyes message, which is unavailable on android or windows and as internal documents show, is seen as a useful tool for ensuring customer loyalty, has allowed IT to restrict competition in the messaging, smutty phone and wearing able markets. And what's frustrating here is apple is probably not as evil as google. And i've definitely gone to back for apple.
But would you really sit and think about that? Does IT need to be like this. Could apple not open this stuff up? There's not really equality control thing.
I D, Q, if you listen and come on the show, shoot the shape with me. Because i'd like to hear the justice cation. Steve jobs was a horrible man that had beat dead a real piece of share.
But he at least realize that there was a level of quality you had to provide. And the APP store doesn't have IT. There is an APP store episode coming.
By the way, i'm gonna really take IT to toss because I think that apple's responsibility to society here is yet another thing theyve deflated on, just like google is the fall and search. And you know, this whole thing is IT comes down to restrictions. And I don't think you should live, restrict ful lives though.
Restricted lives, I know, but if you want to free yourself, and especially the money in your wallet, you should buy one of the following products or don't that's what a life unrestricted feels like. But take your wallets out and maybe start spending on this product that's coming up that I am sure you're gonna hear the ad you going to like, dam dam, that's so good for ed. Ed probably loves this.
It's probably hearing the sudden and dam, they really nail the things that I believe in. So go on, show me your credit card. Waive IT in their face a bit. yum.
This is an atti secrets with you hear, because of our job, we need to be connected, tony over connects by more than us. But it's important like connection with your friends, your family every enriches your life. And that gives you something that provides and high speed internet, just in the context of this show, is so important. We will be talking about something here.
And it's easy to forget when you have IT in, big parts of the country still don't have high speed internet.
So A T N T knows this. They're ware of IT at att, and they are making a huge effort to change that. What they're doing is on track to cover thirty million plus locations currently who don't have IT to get IT with fiber by the end of twenty twenty five.
Millions of people obviously will benefit families, businesses, schools, hospitals. There is a place called old county in kentucky, where they're now providing high speed internet to more than twenty thousand customers. A T N T, join a lot of great things.
Connecting changes everything. A T N T.
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Strategic people are driven by the search for Better. But when IT comes to hiring, the best way to search for a candidate isn't to search at all, don't search, match with, indeed, the hiring process can be slow and overwhelmed.
Simplify hiring with, with, indeed, indeed, is your matching and hiring platform with over three hundred and fifty million global monthly visitors, according to indeed da, and a matching engine that helps you find quality candidates fast dits the busy work use indeed for schedule in screening and messaging so you can connect with canada's faster join more than three point five million businesses worldwide that use indeed to hire great talent. Fast listeners of the show will get a seventy five sponsor job credit to get your jobs. More visibility at indeed dot com slash P O D K A T Z twelve that's indeed dot com slash P O D K A T Z twelve terms and conditions supply.
Welcome to decision's decisions. The podcast for boundary are pushed and conversations get handed. Join your favorite host, me v WTF and me mad b. As we dive deep into the world of non traditional relationships and explode the autou topics surrounding dating sex.
That's right. Every monday and wednesday, we built invite to unlearn the outdated narratives dictated by traditional patriotic norms with a blend of humor, vulnerability and authenticity. We share our personal journeys, navigating authorities, tackling the complexities of modern relationships and engage and thought provoking discussions that chAllenge societal expectations.
from ground breaking interviews with diverse guests to related able stories that are resonate with your experiences, decisions, decisions. Is gonna be york boat to source for the open dialog about what is truly means to loving, connect in today's world.
Get ready to reshape your understanding of relationships and embrace the freedom of authentic connection. Tune in, enjoying the conversation.
listen to decisions, decisions on the black effect podcast network, I R radio, aps, apple podcast or wherever you get your podcast .
looking for the perfect Christmas play list will check out ninety three point nine light FM chicago Christmas music station playing your favorite holiday artists, including being crosbie, morici, Frank sinatra, michabo bay and Moore. Turn on the holiday light to get in a festive mood, whether at work, in traffic or at home putting up the decorations. We can't wait to celebrate the season with you. Listen to ninety three point nine light F M. In chicago or anywhere in the world on the, I had radio at.
And we back, but I want to make IT clear, and I will make IT clear. The competition is good. You want competition. Every one of these companies is sold.
You a lie that allowing them to control the experience makes IT Better because it'll be created by the company that made IT, yet the companies that make these things a huge, constantly laying people off, though this isn't the case with apple. And when given the chance, will take as many liberties as they can to school, ease many dollars out of every user. And when they don't have to compete, they get lazy, they get domesticated.
They aren't have to innovate or impress you. They just have to keep you there. And keeping you there can be as simple as it's really difficult to move or where else see you're gonna go.
I keep using my iphone because I genuinely like I O S, but I also know that if I message was an APP rather than a thing only found in apple products, i'd absolutely consider using another platform. And i'm sure someone's gonna message me about god, damp beeper or something like that. It's not a good U.
X. I don't like. It's sorry, casey. Anyway, when you have a marketplace entirely dominated by one company selling advertising on services, IT runs, you really have no idea what you're buying.
And this is when we get back to google, and specifically the A I powered performance max platform, a four year old black box advertising solution that covers all of google properties, letting you run one campaign across every google property. Man, how convenient, right? You just tell google what you want, how much you want to, to spend in roughly who you d like to see IT with, what you're advertising.
A google will magically tell you at the end how many people saw your ads and how much you own google for the pleasure. I know you do not know where the ads ran, which is a problem that means that hundreds of large brands find themselves every year spending money on spammy and scheming websites that likely never get them any real customers. And as an aside, by the way, i'm hearing tell that there's a big problem in cpm advertized and cost per mile.
So impressions where are? I don't know. The impressions might not be real people. They might be bots. And you know what?
I have to wonder if the end of this trial doesn't involve that data being shared with the rest of the companies in the industry and us finding out it's a much bigger problem. I have an advertising episode coming up as well. This, by the way, all of this horrible monopolistic canary.
This is what keeps the lights on for these companies. Google material owned both the products and the advertising services available on those products, and thus set the terms of every part the transaction because there's no other way to advertise on google search, facebook or instagram. There are entities competing for placement, but that competition is done on the terms and the platform set by the platforms themselves, which in turn control how and when the ads are shown and how much you'll be charged for them.
Crucially, these companies also control the data involved. They are both the company selling you the ad space and the company orders said ad space and the business. If you do not like google as an advertising vendor, google or matter as a partner of two advertise with on facebook, you are shut out of luck, both if you want to try an alternative and if you need them to improve the product in question. This is the exact reason that google is so nervous about its upcoming anti trust trial over its accused monopoly over digital advertising because the government wants IT to divest its add management direction, which would in turn create an entirely different marketplace, one where actually, I don't know, had to compete. I also don't believe that most of these companies can Operate without them on a police.
As I said before, facebook and insta grammar, increasingly decaying products that make tens of billions of dollars a year because there is no competitor that can undercut or compete with my advertising dollars, which make up ninety eight percent of their revenue matter, made thirteen point four six billion dollars in profit last quarter on thirty nine billion dollars in revenue, which is a direct result of IT being able to manipulate the platform to show more advertising and increase the pricing of the advertising being shown. Meta uses a trapped because meta owns two of the largest social networks in the world. Three, if you can't threads.
So IT doesn't show ads. yes. And matters. Advertisers need to be able to access the swords of people that the platform has.
Everyone loses, except for matter, of course, matter does so very well, but we need to crush them monopoly. And by the way, all of this goes for google too. And they made a profit of twenty three pots, six two billion dollars last quarter.
But on revenues of eighty four point seven four billion dollars, do you really think that sixty one billion dollars in expenditure or losses is sustainable in the event that google no longer own monopoly over its advertising space? While those costs aren't all associated with google search, half of their revenue is. And how much of said revenue is tied in the vastness of the metrics that provides to its advertisers? Using these numbers, we see that matter, had expenditure of twenty five point five four billion dollars over the last quarter.
Again, can IT sustain this level of spending without a monopoly on advertising on facebook and instagram? I don't think they can, and sure they could cut back on the tens of billions of dollars they're putting into reality labs that might help. But at some point, they're going to run out of people to sell to.
And they definitely couldn't survive if they couldn't rig the dice, how they have been and what we might like the main revenue driving products and services from apple like iphones and macbook and microsoft x box surface, office three sixty five and windows. It's hard to say the same of matter in google, and I believe both are very brittle. As a result, a lack of competition is turned matters, core products into skinner boxes that live only as a result of a combination of a black box advertising products where nobody knows what's actually happening, and a product the billions of people rely on and used for free.
Kind of like google surge on its associated products like gmail and google dogs, which I have got a met. I still really like gamelin. Google dogs are so good.
I have had readers and listeners ask. I don't know when they are gonna come up. I'm scared. But these companies are not competing so much as they are holding the digital lives of their customers hostage.
And using that as a means, the the terms of how they shown advertising, the google both controls the placement and pricing of they're not worried about somebody using the other product. Facebook has really not got any competitors, let's be honest. Gmail kind of does but doesn't.
It's just it's a big mess. But you know if you're looking for an alternative product to something you already own, well, there's a great place to go to and it's whatever the next thing you hear is. And i'm sure they're very trustworthy and they would never ever embarrassed me.
And you should take your water and just fast bull IT at them so hard you require a Tommy john surgery. Please buy the thing. What does I don't know, I can make you.
People are driven by the search for Better, but when IT comes to hiring, the best way to search for a candidate isn't to search IT all, don't search match with indeed, but hiring process can be slow and overwhelming.
Simplify hiring with indeed, indeed, is your matching and hiring platform with over three hundred and fifty million global monthly visitors according to indy data and a matching engine that helps you find quality candidates fast dits the busy work use indeed for scheduling, screening and messaging so you can connect with candidates faster. Join more than three point five million businesses worldwide that use indeed to hire great talent. Fast listeners of the show will get a seventy five dollar sponsor job credit to get your jobs. More visibility at indeed dot com flash P O D K A T Z twelve that's indeed dot com slash P O D K A T Z twelve. Terms and conditions, supply.
Welcome to decisions, decisions. The podcast for boundary are pushed and conversations get handed. Join your favorite house, me, V, Z, W, T, F and me may be as we dive deep into the world of non traditional relationships and explore the offer w topic surrounding dating sex.
No, that's right. Every monday and wednesday, we built invite you to unlearn the outdated narratives dictated by traditional patriarchal norms with a blend of humor, vulnerability and authenticity. We share our personal journeys, navigating authorities, tackling the complexity of modern relationships and engage and thought provoking discussions that chAllenge societal expectations.
From ground breaking interviews with diverse guests to related stories that are resonate with your experiences, decision decisions is going to be your goals to source for the open dialogue about what is truly means to loving, connect in today's world.
get ready to reshape your understanding of relationships and embrace the freedom of authentic connection. Tune in and enjoying .
the conversation. Listen to decisions, decisions on the black effect podcast network, I heart radio p apple podcast, or wherever you get your podcast .
looking for the perfect Christmas playlist will check out ninety three point light FM chicago Christmas music station playing your favorite holiday artists, including being crosby mori, Carry for anatta microbes and Moore. Turn on the holiday light to get in a festive mood, whether at work, in traffic or at home putting up the decorations. We can wait to celebrate the season with you. Listen to ninety three point nine. Let F M in chicago or anywhere in the world on the I heart radio.
And we're back, as I was saying, google doesn't have to worry about losing you to another search engine, nor does IT worry about you leaving gmail or google dogs or any of its other products, because living is hard and advertisers simply do not have another choice. Google has such a large mark share of so many markets and just one easy ad platform to use them, and I would be painful and also where still fine.
This many customers IT doesn't even have to as microsoft, amazon and apple have had to diversify its business or add other revenue streams besides the big two of search and online advertising. Yes, they make money on cloud. Yes, yes, yes.
But that's not going to replace the search revenue. Don't take th Epace. I'd even go as far as to say that google can't diversify, at least culturally speaking.
When I was a Young company, google had a policy where engineers could spend at least twenty percent of their time on projects that interested them. This in turn LED to the creation of beloved things like google news, which was a passion project of Christian barti, and gmail from paul l. bushed.
And what's crazy about this is google is kind of moved away from this model. I'll get to IT in second. It's extremely blood boiling in the twenty tens. As google enter this out lessons, IT began to resemble, sadly, the kind of study corporate behemoth IT once for cutting perks and ending permissive workplace practices. And when IT seems, was this twenty percent time, whether twenty percent time still exists, genuinely a hot debate in the valley.
While google, this remains a policy some google employees claim no longer exists, or that it's effectively become one hundred and twenty percent time that you effectively have to do IT on top of the rest of your work. In a report by courts in a few years ago, one engineer blamed the death of twenty percent time on stack ranking, where you fire the bottom percent title of work is based on the performance every quarter or so. And if you want to know who to blame for, that idea is jack fuck welch.
When I went into detail with about, and just every time I think of jack welch, you need to listen to the shareholder supremacy series. By the way, IT just makes me so angry, because you can see his influence everywhere. IT makes me so.
No, no. Anyway, google rock continued in twenty fifteen when they hired former Morgan standing financial executive root para. As at cfr, poots arrival was celebrated by the markets which added sixty billion dollars. The googles market capitalization as the share Price went up, in part because they expect a para to bring google to.
A level of fiscal discipline is soly lacked, by which I mean that google made over seventeen billion dollars a year in profits, which was not enough for them unless the information reported into one. This involves killing products that from the outset didn't appear to be going anywhere. But you know, things take time.
Products take time. Gmail took time. I don't think gmail made much money for the first few years.
They were still working out to make money off of that. Sometimes you need to experiment. And I don't know any fame and man though man, they love killing products though. Google, they claim to invest in innovation, but they really don't. And their reputation is so good that there is an entire website could killed by google that list everything theyve killed.
While some of these products had a decent run, like google demain, which made IT nine whole years, others will terminate IT in a matter of months, like game builder, which was a beginner friendly tool for building multiple ay a 3d games that lasts， wow, five whole months before google got out about gun. The reason I bring this up is because this is very illustrative of google biggest threat that they have from anti trust action. Their cultures moved away from innovating and creating things and experimenting to make things.
And what sucks is they didn't have to do this. They've all they've been profile, what decades now. But I think there's three reasons why they can't envy anymore. First of all, employees aren't really provided the opportunity to work on promising ideas without fearing the, although get fired for not doing their main job.
Secondly, even if they managed to create something new and interesting, google is shown a total lack of patients, and they won't let things mature and grow over time, which kind of echoes a wider financial problem. You see a lot in media and indeed podcast where pocket are given what three months to think for they're and if they don't survive, they killed some with TV shows. And guess what, it's something that tracks very precisely with the management consultants like sunder, a shy coming in.
But the third thing, by the way, is the most obvious and that google does not need to innovate, or at least they don't. They need to. Google makes an absolute killing from search and advertising.
So why would you bother? Why bother trying to make something interesting or unique, something that might make a disgusting only fifty one hundred million dollars a year ah your big nasty monopoly gushing billions of dollars without you doing anything. You just mess what the customers everyday more money comes out.
Why would you possibly try and make a new business line a but that's the thing. This is how google runs. Why would google possibly tolerate a product that didn't turn into a hyper growth market or look like IT might? Who cares? Why would you bother? Why when there's nobody to compete with, why would you give a shit? And that's the thing we may call this company, google.
We may refer to google as the owner of google search, the creator of google search, the creator of gmail. But google is not google anymore. Google the company that was beloved for their search product and for their email product. They did the company with such cultural importance that its name is a fucking verb, is dead, killed by people like prop agar, rag van is read and some up shine.
What exists today is a private equity firm with a bunch of filing business units bolted onto a monopoly over a search engine, and it's associated advertising run by a former management consulting called sound up shy google culture is burning in broad daylight. Its workers, and I hear from a lot of you, and I love hearing from you, I will protect your identities. They are furious, the furious of what has been done as, and what is being done to a company that used to be anonymous with the innovation and experiment.
And this is why I want to emphasize how dire things are for google, keeping the light song amount in view. IT isn't cheap, and i'd argue that google is only capable of Operating at its current scale because of its bullshit dominance of certaines if it's forced to, for example, lucrative advertising business, which would require them cutting off pretty much the most profit business of all time, or sharing data with competitors, which would allow their competitors to compete or jetsons in its android or crime businesses. I just not sure that google, both culturally and financially, is capable of competing.
I don't think they are a competitive business in the way that most businesses are. Let me give an example, my p off, right? Or any real business, I have competitors, if i'm shit at my job, if IT gets around, if people are saying i'm shared, if I do a bad job from tones of people, someone else can be hired in my place.
The same thing happens for many small business owner and just regular people at jobs. If you're shit at your job, you get fired and in turn you would lose money. Thus you try and do a good jobs so that you capture your job or your business keep getting money, so the business keeps going.
I know this sounds very obvious, but google, on the other hand, has never really had to compete with anybody on quality, not of search results, not of ad product, nor if they had to compete with, I don't know, other advertisers searches the monopoly onto itself. They bleed and use mobile tactics and just swards the money to get people out. But on the advertising side, theyve never had competition.
They built the marketplace and they shut the fuck and doors behind everyone, I guess, in front of them, whatever. But taking this a step further, I just don't believe that the company, with more than half of its revenue coming from such an obvious monopoly, is built sustainably. And in fact, I believe that google search monopoly is used the bank role that other all the other industries like cloud and mobile and internet browsers, cloud is profitable ish took them a while to get there.
And when the mass build out, they are doing for google german, I do you really think it's profitable anymore? Can you put IT simply, google is not a company built for competition, and I believe that will collapse if it's ever forced to compete. I don't think this company is capable of the kind of adaptation of reinvention IT would need.
I think it's lost and ability and it's lost IT through tens of thousands of layoffs and being run by a guy whose only job is to make number go up the vibrancy and culture that once existed in google is dead and gone and isn't coming back. And more google is significantly more profitable. Well, there's a chance that that ends up shattering and turning into several different 1 hoods。 That reminds me something that current search head proper, a regardant really used to work was yao is like good, is yao a good company? Now fuck, I don't buy private actually feel that's not good.
Well, anyway, in the next episode, i'm going to dive into the specifics of how google a mass, its monopoly, and what breaking IT up might actually mean for the future of the company. And the internet is large and very excited to talk about IT because I want to see these companies burn. I want to see companies that refuse to compete, that refuse to act on human terms, that treat the customers like shit, that are run by insane rich guys.
Don't talk to regular people. I want to see them burn. If you're in a big company and you do a good job, I have no problem with you.
none. But if you must exploit to get rich, fuck you. I'm coming for you every week, every goddamn day. Thank you. listened.
Thank you for listening to Better roof line the editorial um composer of the battle offline theme song is matter sales y you can check out more of his music and audio projects a meta sale, sky dot com M A T T O S O W S K I dot com, you can email me are easy at Better off line dot com or visit Better off line dot com to find more podcast links and of course my newsletter.
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