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Jacob Neiheisel
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Shana Roth
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Topics
Shana Roth：作为一名居住在摇摆州的选民，我每天收到大量来自不同政治阵营的短信，内容包括投票截止日期提醒、志愿者招募、捐款请求以及一些包含我投票地点图片的奇怪信息。短信数量之多前所未有，让我感到有些厌烦。 Jacob Neiheisel：短信宣传在2020年大选期间因疫情而兴起，它成本低廉且对年轻选民有效。虽然其影响通常很小，仅在个位数百分比范围内，但竞选活动仍然会投入大量资金，因为在竞争激烈的选战中，任何微小的优势都可能决定胜负。短信宣传的主要成本在于获取联系方式和数据整理。竞选活动利用选民数据进行精准定位，例如识别更容易被说服的选民，但这种策略也可能适得其反，引起选民反感。过多的政治信息可能会导致信息过载和效果递减，甚至产生负面影响。负面和极端的政治信息更容易被记住和传播，这可能反映了当前社会政治环境的极化。

Deep Dive

Chapters
The episode explores the surge in political texting during election seasons, particularly in swing states, and the effectiveness of these messages in mobilizing voters.
  • Political texting campaigns have exploded due to the COVID-19 pandemic, making face-to-face contact less feasible.
  • Text messages are cost-effective and particularly effective with younger demographics.
  • Campaigns use a combination of voter file data and commercial data to target messages.

Shownotes Transcript

Voters in swing states are being subjected to constant political messages—on billboards, commercials and, increasingly, via text messages. But are dozens of “make a plan to vote” texts you’re receiving going to make a difference?

Guest: Jacob Neiheisel, political science professor at the University at Buffalo 

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