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cover of episode #70: Is Apple’s Vision Out of Focus?

#70: Is Apple’s Vision Out of Focus?

2024/10/25
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More or Less

AI Deep Dive AI Chapters Transcript
People
B
Brit Morin
D
Dave Morin
J
Jessica Lessin
S
Sam Lessin
Topics
Sam Lessin: 苹果Vision Pro的销量低于预期,但这并不意味着苹果的AR战略失败。苹果公司发布的产品中,总会有一些表现不佳,这是创新的必然结果。Vision Pro最初的目标是作为开发者工具包,而非面向普通消费者的产品。 苹果公司正在研发更便宜、更小巧的Vision Pro版本,预计销量将大幅提升。长期来看,苹果公司在AR领域的投入和努力,最终会取得成功。 苹果公司需要采取一种“战时战略”,来应对当前的挑战。由于硬件开发周期长,苹果的战略调整需要更长的时间才能看到效果。 苹果公司应该专注于“剑桥式计算”战略,将各种设备整合到用户生活的各个方面。 Brit Morin: 苹果Vision Pro的销售量低于预期,但这并不意味着苹果的AR战略失败。苹果公司发布的产品中,总会有一些表现不佳,这是创新的必然结果。Vision Pro最初的目标是作为开发者工具包,而非面向普通消费者的产品。 苹果公司正在研发更便宜、更小巧的Vision Pro版本,预计销量将大幅提升。长期来看,苹果公司在AR领域的投入和努力,最终会取得成功。 Jessica Lessin: 新闻报道的专业性和严谨性要求越来越高,记者需要具备更专业的知识和理解能力。作为独立记者,她可以公开表达自己的观点,而大型机构可能因为各种关系而受到限制。如果有人质疑他们的新闻报道,他们会公开透明地回应,无论对错都会更正。他们报道中出现的错误,在被指出后,很快得到了更正和说明。投资人之间为了在报道中争取更好的排名而争论不休,这反映了当前市场环境的焦虑和竞争。他们报道中关于英伟达和台积电关系的报道,没有指责台积电犯错,但英伟达却将报道描述为假新闻。 Dave Morin: 由于市场流动性不足,风投公司为了获得更多资金,会更注重营销和宣传,以证明他们的投资回报。苹果正在研发更便宜、更小巧的Vision Pro版本,预计销量将大幅提升。目前的Apple Intelligence体验主要依赖于应用层面的设计,而非大型语言模型本身。Apple Intelligence的通知摘要功能非常实用,能有效地帮助用户处理大量信息。Apple Intelligence的AI功能并非基于突破性的技术,但其应用方式非常出色。

Deep Dive

Chapters
Apple's Vision Pro launch has faced challenges, with sales far below initial projections. The device, initially positioned as a major consumer product, is now viewed as a developer kit. This raises questions about Apple's hardware innovation strategy as the smartphone era ends.
  • Initial sales projections for Vision Pro were 3 million units, but actual sales were closer to 450,000.
  • Production of the Vision Pro has been significantly reduced.
  • Meta's approach with the Meta Quest has been more successful in terms of market penetration and developer engagement.

Shownotes Transcript

Apple’s Vision Pro has had its fair share of challenges.

Initially aiming for 3 million units, the forecast adjusted down to 900,000, then 800,000, and ultimately?

Just 450,000 sold.

For a $3,500 device, that's a tough spot to be in.

Going from developer kit to flagship in a hurry? Classic Apple.

In this episode, the Morins and Lessins talk about:

  • Apple vs Meta on AR

  • AI & mental health, and

  • journalistic integrity in tech reporting

We’re also on ↓

X: https://twitter.com/moreorlesspod)

Instagram: https://instagram.com/moreorless)

Spotify: https://podcasters.spotify.com/pod/show/moreorlesspod)

Connect with us here:

  1. Brit Morin: https://x.com/brit)

  2. Dave Morin: https://x.com/davemorin)

  3. Jessica Lessin: https://x.com/Jessicalessin)

  4. Sam Lessin: https://x.com/lessin)