M4 iMac Hands-On, Plan to Break Up Google, Top 5 Holiday Tech Gift Guide!
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If you were a casino game, you would have the best odds walking the primary technology. The show about the technical that matters. Cute show today. It's our fifty episode. Exciting you again.

The my talk about mac m foreign Green sitting right here want to discuss that the D O J wants google to separate that maybe even sell off chrome, the web brother, huge news and videos, making a turn of money. And we have a special top five holiday gift. Guard isn't got five things? I've got five things were going to recommend for you, your friends and your family.

This episode brought to you by notion data, citizens s dialogues, podcast and audio hijack. I want to your host, even robots, and join me. So is my good friend Jason.

eight and has go. And Jason IT is good. IT is snowing here, Steven.

Are you for real? Super for real. IT is snowing. That is crazy. I'm not even joking, crazy.

but it's our birthday. It's a fifth episode. I don't know what you call that.

Aren't they all technically, forty nine was a birthday too. This is when we care about we're over the .

hill now we are over the hill episode fifty have way to one hundred that's that's a big news and i'm i'm so excited to celebrate about how wrong you are about dots in the mac and the mac dock and so is the best part of his birthday. It's getting just getting to i'm wearing i'm much right now is bad like you i'm more energy than this, but this is i'm going to word to a lot of parties, maybe especially around the holiday season, you put a nice jacket over IT and just open one side of jack and you show you Better at one percent. So I talked .

to me right .

now here. So exciting news again, we have merge. If you didn't know just in time for the holiday things and you get the shirts Better percentage on and off, you can get A P T, S.

Primary texture shirt. You get hoods, you have hats. And a couple exciting news, uh, cot burrow, who makes IT basic apple of guy designed IT count buyo.

That's where you get that they actually tweed are merge and saying there's a right way to live in a wrong way to live don't disappoints Better percent of often on so convers sharing IT. We apparently in the top ten shirts on cotton uro for a day, and we only have listener john holes are here with this Better percenters. wonderful.

Listen, send to solar pictures. I don't care for a hundred pictures of listeners wearing our merch. We will share the mall and rapid fire in the episodes coming. So yeah.

exciting stuff. I also just want to say that even if you're on the right side of history and you believe the battery percent to be yd like a Normal person, it's fine to buy the battery percentage of merge because onesta looks Better. Just me, because I am not like that. I just does .

yeah so I you, I am very positive, but the I P, T, A shirt, I am getting a hat as well. So just i'll be on low battery for for all the also more exciting news, not only that, our fifth episode and we have amazing merch, we are now five star podcast. Once again, we have received .

check every day. So I can tell you when we make IT back you .

you are the way I know. I don't like you notify me when this happens. Well, I think I take to do IT was like .

seven thirty the morning or something. And I was doing the math. I think I know.

And Steven is up. I am, I know who cares? I can send them anytime. He'll be fine.

Doesn't matter. You know, you can schedule take now to i've actually used that a couple times and so like i'll be over on the morning like portion to yeah but also they have a focus model. I mean.

let's be real.

We should do another now curious how many people actually put focus modes on when they go to sleep at night? You know if it's like, do you have the sleep thing automatically do this thing or do you anyway will a workup that that poll but five story you shot out? Thank you all for helping us get to five star rating again.

An apple podcast we have X O X O wolf y Better percent jon kay dominant pocket sums up apple pencil pointing away from the buttons nobody perfect g apple pro from the U. S. A, Better percent.

John, apple pencil point facing the charging port, I guess. Okay, Melody of one hundred and seventy four from the U. S.

A, he said, were the primary experience, which is high praise. So and demise G, C, Y from cyprus. International ratings as well is they listen to a primary tech while the running race winters from the U. S.

A docked dots on, can we get so good? One republic is nuts from switzerland. I guess it's about the bed, uh, dots on. And the title of the review is Jason is wrong, which listen, is not just a five star of you. I really, and I don't want to say dots on one, not only on social media, not only in our community social, that primary text that F M. And in the reviews, dots on everybody like a hundred percent that's on this in our community links, in the shown nuts, every everybody that's on Jason.

I saw that and even .

I trying to shame nick over here about the dots on no, no.

no ah but I think listen, you are the person who tells people to never think about which apps are running on their phone that is too.

I have a whole video on IT.

So what is even how how can you possibly live your life this inconsistently? I don't understand.

Listen, I think the market will I don't know who said the market with intellectuals to hold two opposing ideas in your head at the same time. Listen, you don't swipe your apps up on your phone, but on your mac. And now on my mac, I quit apps all the time because i'm run things like final cut and compressor.

And a transcription is in the background doing stuff. Just hugged my G, P, U. I quit.

Stuff i'd like to put. But if those things aren't running, they are not hugging your GPU. Also, pag casting does not require any GPU. Just to be clear. Well.

oh, hours do well. I mean, that doesn't years. The years is processing. Years is doing the the studio .

lights happening in the, okay, one of the G, P, U, one, just one, one of them is being used anyway. Trying to say is the reason those debts exist is like a legacy thing because there was a time mostly when you are running any intel mac where you did have to care about whether or not an APP was running in the background. But you don't in the reason that apple allows you to turn those dot office because IT never wants you to think about which apps are running. Also, community works super well if you .

want to know what runs from command tab.

If yes, which is, I learned that from you, I do IT a great, I do IT all the time.

It's a great circuit. So on your mac command tables, quick switch between applications. And if you just go to highlight one while you're holding the command button, you can quickly press the letter q and you will quit that APP from that APP switch like you are enough to bring to the front.

But and here's the other thing on the iphone, the window has to like in order to for an APP to be running, like the window has to be open, like active on the mac, you can close all the windows of an application. The application is still open in the background. You really mean like windows, you x out of the window, like the apps closed well as far as you know.

But on mac, you can have applications running with, you know, and not quit fully so you could have no windows on your display. But if you go to the tax, which you still see this, so that's why I quit. I could yes.

so just to closed, because I know you hide your duck.

I do have my dock.

So what is quicker for you to know if the p is running to reach over? Grab your mouse, dragged to the bottom of your screen and way for the dock to appear to see if there s did you take coming.

And I have a lot of other apps open sometimes, like right now.

it's still gonna quicker. This is like you would use the mouse to go down on and see which one are open and then right click on them. All .

individuals. I do purposefully. It's just when I go down to the dock and maybe to open an application, I like, say, alex, what's open listen, i'm saying is more people .

said that's on.

more people said that's on and just keep just keep on coming. Keep keep them .

coming but I promise you turn off for a week in your life i'll be Better try .

IT and I might try IT will say probably not but anyway, thank thank you. Thank you. Offer at least just find the one argument that I want this podcast is dots on.

Did you watch the mike tyson logan policy? No, I know you. You have time watching anything.

I doubt that you watch this. Turns out, uh, I washed some of IT. Well, okay, here's the thing. When you you watch some of that.

is that because I discuss stop .

me exact OK exactly so for like this was so hyped and I like whatever the fight that whoever was involved launched in a instant, like the actual tech of what happened and what that means for netflix because they have a bunch of live events coming up. But I did watch IT. I think I inadvertently got my kids into boxing.

And like just didn't didn't expect IT not during this fight because this one took forever to actually get on. And so I never actually like we didn't see this one live, but the five before I was with sono and I forget the other name, but actually a great fight, pretty violent. But my kids were like pretty invested by the end of those rounds.

But when the actual tyson and logan paul, I came up, jake, paul, ja, paul, yeah. Jack, yeah. correct. I just buffer like crazy.

And I saw just all over on social media on tiktok like a netflix is really messing up here. There's all the phrase I would have used if this was a thirteen rated part guest. They totally failed on the buffering thing, which is fascinating.

Necklaces is a huge commit, but they don't do live events like that's not typically the thing, but they are trying to get into more of IT. And if you weren't aware, i'm A A link to this in the shown notes. They actually have two N, F, L games on Christmas day, which is typically big day for I going to fall games and such.

And so there, are you going to be streaming those events live? A lot of people going to be watching that. I also think don't AI aren't they broadcasting at beyond, say.

concert next year? Well, there I think it's half time at one of the games is gonna. But so couple of things. Yes, no. First of all, I didn't watch this because I had just gone off a plane after traveling for nineteen and half hours friday.

Just to be clear, I wasn't like, I was not trying to miss out on the social cultural, what I just was giving about all social anything. okay? Secondly, there are sixty million people watching us.

Those in the the thing people are are um saying is like this is bad for the nfl. Netflix is hosting these two Christmas day games, which by the way, Christmas day foobar games is actually a relatively new thing. The Christmas day always belongs to the NBA for a very long time.

In the end, IT feels like we're just going to kill you like we don't care. We just want all of the money that we can get by selling these games to whoever wants them. And so that fix was like we'll take.

But the average football game like for somebody like this is probably going to be like twenty million people. So like half, I think netflix will be fine for Christmas. But the reason like netflix is one of the most uh, efficient text tacks of all of the streaming services because they literally take the content intended to hard drive started I sp not even like CD ends.

They actually have their own networking gear at at your explanation and spectrum who know magnet or whoever your company is. And but you can't do that with a love of that, right? You the other thing bent times and talked about this both on detherage and I think in one of his text articles and he also doesn't even called sharp tech, where he was talking about IT with and to sharp.

The problem is when you're like ever, you can have netflix can certainly handle hundred million people watching netflix. It's just they're all watching something different starting at at different times. So it's not drawing all that anything. But when in with the live event, that's a completely different. And so but again, the idea that they're not going to be able to hindle those Christmas, which will probably have roughly half of the viewership, I think they'll probably be fine because all the all the undercard fights, I guess.

went fine. Yeah, was fine. There were a couple of moments, but nothing like when that the main event happened and I was just unwatchful or IT was like twenty minutes delayed for some time.

So at one, I used to work in life production situations. And I I hope there's some documentary or some interviews one day just talking to the tech people who are like the I T. People that were responsible for netley stream.

Just to talk about the chaos that was probably ensuing during that event, although winter there, like there's not much you can do, is not like you could spend up a bunch of new servers or whatever and make the stream Better immediately. But I would love to have seen the behind the scenes of that moment to see what happened. So I actually .

think they can. I'm sorry. I you think about netho x this infrastructure. They have local infrastructure, I S P. And again, I don't know exactly how that all works, but also they host a lot of I mean, like there are one of A W S as biggest clients 是 and if there is a single cloud service that can scale instantly， it's gna be A W S. And also, if you think about the way those cw infrastructures work, if six evening people are all watching the despite and netflix, that means they're not doing anything for like for work. So there is no like draw for any other other of all that access computing capacity could be just fun tour netflix.

that's true. The second thing, last thing I say about this, there was a decoder episode, neil patel and the netflix s one of them, I think they have cosey. E S.

Is like to now yeah, that does. But they were talking about the algorithmic delivery of the movies and shows when you first stop in netlik. And if you were in aware, like this happens with youtube, this happens with netflix, like the moment you open the APP, it's not like there's preloaded videos and shows.

That's why I takes a second to load because it's doing a bunch of computational stuff behind the scenes to figure out what is best to show you right now. And when you if you listen to the s nevers, we go through, like you watch history, what's popular now, what we the algorithms think would be interested in, and it's serving you that like in real time. And IT happens so fast, and IT doesn't feel like that.

He feels like all this has just been sitting here for hours waiting for me to open the APP. But it's the same thing with youtube. That's why every time you refresh the home tab, you gonna see different stuff because it's always trying to reformulate what show you that's going to get you to click on something.

Watch IT and watch IT for a long time. That's what all these platforms want. This is amazing to me, like the incredible technology and algorithms they have on bad side of IT.

Um but listen, live events are hard so that we also can talk about like how these events play out on social media. But we can say that for the bonus episode because we talk about and x and the jack war rebranding. Now i'm excited because I have every c actually, this is not full. To close your apple, send me this imac.

I don't buy IT know. technically. Apple, send anyone and imac, all you have to do this hundred dollars. And I just want to be clear.

I got the Green one. They send me the .

Green one .

is a review unit, a IT. I'm very excited. Green is my favor.

Color the Green looks amazing. They also send me the nano texture virt. So I have a Green, literally have a right here. I was going to try and show down came here we go carefully covering my entire frame and .

there that looks very shamrock Green in that shot.

Listen, these Greens they change drastic on lighting .

but IT looks a beautiful person um i'm going .

to be reviewing IT testing IT out um I try to do a conductive y photo and i've ever see the picture of him on a beach. But the imac, like on a big rock, as if we were at desk. I think i'm going to try mimic that down here, the beach.

Anyway, I want to review IT. But the one thing I want to say, nano texture, this is a nano texture imac. This is the first nano texture device from apple that I have in my position. And I can just stare at h for hours. I see the difference and glad I don't have no texture .

of my devices. We all all then couple things that we got to start with. You said you're going to take the map to the beach because you're hoping this is the last map that apple ever see.

Apple k. Secondly, i'm pretty sure that apple, everything that they sent out this review cycle with ano texture because I they sent me an imac with nanotech ture. They sent me a macbook pro with nanotech ture.

If they could have, i'm pretty sure they would have sent a mac mini with nano texture. It's just doesn't never display on IT, right? Maybe the little light is the front light is nanotech ture, I don't know, they were very high ano texture. And every review i've seen was, especially with the macbook prose was all nano tecture yeah and I think it's the highlight feature of the macbook pro, but you don't like IT on the IMAX.

So I need this why i'm going to be silly and bringing outside of the beach because suppose in another texture, defusing light is the biggest deal and that's the most useful thing. That's why maybe on the macbook pro and ipad, if you're going to be outside IT makes a difference. I just had IT sitting here in the studio yesterday on my desk.

And the way my window is, there's never direct sunlight in the window. And so I had this imac sitting right next to my studios display. And I would just I looked back and forth, back and forth.

And when you're comparing inside by side like that, I notice the contrast difference and I notice how everything just look a little soft because of the nano texture and just the saturation of colors and the black and like a still looks great. And like if I just turn off my studio display and I just look at the imac after a few seconds, I go, whatever. Like this looks great. But when I am comparing outside by side, and I imagine if I was adding much of videos, I and this was a computer that was going to sit on my desk where there's no direct on light ever, I would probably go the glossy still, but that might like one day impression.

So and maybe in the macbook pro is a little bit different because IT has a much Better display, imac or the studio display, and it's brighter now, right? And so it's possible that, that could be part of IT, but I don't if I could, i'm working at on a review of the m four macbook pro. And if I could, I would pay an unreasonable about of money the next time that they released a next book, air, if they would sell IT with this display, nano texture, minimal idea or letter something. You could sell that thing for .

twenty five dollars. A C book displays good is if I also get an m4 max macbook pro spec out with nano texture， so I can compare the display.

Is that really what I need? Just do that before you take the beach now. Now I can take you to bit.

Listen, if can you see the photo? Like lives on forever. People steal IT all the time.

So i'm going to try recreated to be, i'm trying to get a palm try in the photo with the Green imac. I think of a great, I think you a great food. Anyway, I don't review that.

And also, U S, B, C accesses cool like that fun because they came with the imac. IT means magic with the S B C, the keyboard crime from around Jason. I feel like the imac used to come with the half size keyboard like the seventy five percent without the number pad is that I didn't they used to just come with that. And the full thing.

I think you're right, but I think it's an option I think you can choose. I just think that they send you the bigger thing. I don't know why because they sent me the same thing and I quickly dispatched IT to the bottom self. I don't even use IT.

I will um i'm curious your preference. I don't care for the full keyboard with number pad, especially on a magic keyboard style keyboard because I I don't use IT. I okay yeah so we we agree on this. I'm here is the listener and viewers opinion but also the touch I D button. Is like in the middle of the keyboard almost because it's so big and so you I don't know, I feel like i'm going to touch so many buttons just doing touch any words.

The small magic keyboard, which is what I actually use all the time, like being right there on the edge, like you can just quickly like reaching and do this weird, because I don't camera anyway, like IT just feels more natural to just go to the top right corner. Touch I D, no problem. The big one is like, where is that? I don't know so I don't prefer the big keyboard.

But yeah, I don't either end to add insult injury. They sent me too because they send me one with the mac book or mean with the m for mac mini and one with the IMAX. I have two of them that i'm not using either of them for.

I do have. I started using the one with the a the mac, many right for the touch ID. And I just decided I don't care about touch I D A enough to suffer with this keyboard because I don't like the full size keyboard. I don't understand how anyone can possibly use these. And so IT literally has been in the bottom shoes, and I am literally, this is a fifteen year old keyboard and i'm still using.

I don't know you use that, I don't.

And I have to change the bed, like, I literally have to change the back Steven chart.

Now you got to get new one. why? The new one's? The new one's Better?

I think, no, no, no. Listen, the touch. The new is a way to low profile. And that nearly squshy enough keys. This is the best anyway, doesn't matter, but IT is an eighty dollars tion, the large ones. So Normally if you just bought in, i'm back and you didn't upgrade the keyboard, I did listen, why would you be for a work if you're if you're an account?

I because I I worked the insurance company for a while and I would do a lot of spread ed cheat work when you have to enter numbers, that number that is nice. But I don't I don't do that a lot of editing video also, I just want to say, colors, Jason, colors are fun and this Green like everyday. Look at all the colors.

The power cable color are the computer color. The accessory is the keyboard, the mount. Well, very lightnin on those accessories.

But I like the colors I would love for. I would love to have colors. I love the Green.

Speaking of the keyboards and stuff, I reviewed the the m for mac mini and talked about how I use that as a home server. And I have my mac mini there in the new one. Look, here's a comparison, apple T, V, new mac mini, old mac mini.

And I talked about how you as home server, I will say, trying to set IT up without kind of a dedicated keyboard and mouse with IT was a little bit comes some for some reason. I have like other magic keyboards, but the blue tooth wasn't thinking and the mac mini set up. So I D like pull ada mechanical keyboard, be IT and then the magic mass wouldn't connect.

So I had to do like my logitech M X master three with the U S, B, K. Like he was weird anyway. Uh, so so not having the keyboard mouse on set up with little comers, but it's now set up and the mac mini is chucking away in buried in entertainment center.

Let me trying to find the picture of IT. Here is here's where I put IT. This is me pushing the power button. My hand was shaking .

so much so nerves about turning work.

So the import meeting is in the entertainment center. It's doing my things with transact latter and downing and hazel doing the plex service staff. And I wanted to use IT for streaming.

And I was like, based on for, I mean, this is going be more than enough, I think, to stream like ten N T P video. And so I put O B S on IT. I haven't.

I got to capture device where my son's playstation is going into the capture device back out to the receiver and it's working great. Yeah, he's been like streaming live on youtube with doing fortnight and I actually have a little like road wireless go the pal thing. And so I connected that to the mac and he wears to the pill and it's all it's all working.

You can hear you could the video games working them for mac mini live streaming tenn. D P, like a chap not even thinking about IT and is a great little machine. And so even the base model, like we said, I mean, is that with education discount you get like five hundred or bugs right? Yeah amazing is yeah amazing you see .

the are here I I don't know that was I think I have been Jason now saying that it's the .

lightest mac apple has ever made .

IT is wait less than the twelve inch mac book did.

That's amazing. Well, I I love IT. I mean, I put I pull into my video but I mean, basically, I mean, if you are just wanting a test top computer, and you know if you were wondering, should I get max studio or whatever IT all depends on what your power needs are.

But I gone the m4 pro in a mac。 Many if you want to upgrade that. I mean, that's that's stuff right there.

I thought i'm using right now, literally were. I'm piyush from that right now. And I may never send IT back. I may email would be like, can I just send you money?

And you know, I was watering about that. Like if I of the imac and my family just started to using IT, like, can I hit up up and be like, can you sell to me set up? But I don't.

He also keeping boxes the same stuff back. I'm having the develop whole system for that. No.

because we do have a system for that. It's just called the basement and there's just a pile of boxes, the back, the basement ever once in while my wife is like, you need to get rid of some of these boxes and I like, I guess that means I have to send some things back. I ve been getting Better at IT.

I have, he said, for a nice macbook pro boxed up and ready to go. I have I did send back three laptops, ipad, in about four phones recently. What in one box?

yap. I could see though how I mean, I don't get as many devices as you to review or like the airport's four, I got sent to review from apple and haven't sent him back yet because I like, I have till march they say, or something which I know, at least if your experience and when I hear from john gruber is anything, I could always keep this forever and they never say anything, but it's you you can not like. I almost forget like a shot, I do have to send this back one day and I need to remember to do that.

So yes, I ve decided that the Better thing to do a centipede sooner rather than later because once you started like using IT all the time and it's like, ah I going to go back even so, like my regular laptop p is an m three and that thought I took to portugal. My three macbook we process from IT does everything is fine. And twenty four gigs of memory and he has a two chair by hard drive is actually perfect. I have no reason to stop using IT and so it's not going back to IT is like a choir or anything and like you just get used to using something and then it's like this isn't actually mine and you back that's .

like the airport as four. I actually been using a lot because I do prefer them in a lot of situations, just not feel the inie thing, whether is just around the house, and I don't want to be so closed off. And like me, part four really nice.

They are really nice. They're very nice. The noise cancelling ing cancer a little bit. It's not like you know passport or nose cancelling, but but really nice.

I don't i'm going to send back right a long a wait till ride on the day half to and then wait six more months like Jason. And not, we only tell about this huge entire case with the D, O, J. And google.

But before we do, we get to thank a few of our friends. The first one being notion, which litter literally powers this show. Because this, I are sharing a notion document as we speak.

So we use every week to plan the show. And I mean, notion is great. We get to collaborate. I'm going to give notion some credit too because i've had I used bare notes for a lot of things and there's been some sink issues recently where like it'll show me a sink conflict, whatever.

And I wasn't a place of low band with yesterday and I went to add something to our show notes we are using right now. I go shoot this low band with is going to make a sink conflict to something not going like work properly. And then I got notion credit solid as a rock.

I mean, the the thinking IT never loses anything and all. They have shortcuts actions. Now, you can now add links.

You can share things through shortcuts and make automation, and actually put IT into a notion page. You can create new pages with shortcuts. None of this is even in the script.

This is like discovering notion I put in on my recent focus videos, because now you have notion. Actions amaze. We use this every way, but also notion as A I built in. And the new notion A I is the single A I tool, does IT all you can search across notion and other apps, generate dogs in your own style, analyze P, D, F and images, and you can travel IT like a chatbot.

Have you notion AI in the past is great just for like selecting a bunch of text and summarizing IT or rewriting IT or brain storm, just asking IT for ideas notion. I is connected to multiple knowledge sources that uses A I knowledge from GPT four and clod to combines those too easy to get the best of all the words, and has other specialized tools that were, again, just watch across our documents. This is good.

Do thing we're putting on transcripts in notion, and you can basically search the transcribe, get the summaries, is just incredibly powerful tool. The right beautiful dogs collaborate, organize your test notion is used by over half of fortune five hundred companies and teams that use notions than less email can some more meeting, save time searching for their work and reduce spending on tool. And let to say, I mean, Jessie, I basically just collaborate in the note. We don't really take each other during the week. We just put stuff in the note and .

works out even just this week, I was asking a question about the tech pouches, whatever thing we use. In our community and and I wanted to answer the question, and I use the notion AI. And I said, when did Steven and I talk about our tech gear bags? And I told .

me the episode, the notion, try ocean for free when you got a notion dot com slash primary technology. It's all our case letters and the links in the shown below. Notion dot com SAT primary technology to try the powerful, easy to use notion A I. Today, when you use our link, you are supporting the show. So notion dot come slash primary technology thanks to notion for response ing this episode and are friends of the data citizens dialogues poddar ast, you've had to talk about them before you listen this show, probably into technology interested in data.

Well, if you are, you need to check out the data citizens dialogues, podcasts made by the focus over at you hear first hand from industry tightens, innovators and executives from some of the world's largest companies as they dive into the hottest topics in data. And you get insight into everything from popular staples such as A I governance and data sharing and dance to more nuances, questions like how do we ensure data read ability? I was just listening to the latest episode before we recorded this, and they were talking about decentralizing data and how in companies and organizations, it's important for everyone in the organization top down to have access to the data they need to get their job done.

A great a discussion about data d centralization had to do that privately and securely, but making that data available to everyone in the company. So super interesting. So while data maybe shaping our world, data citizens dialogues is shaping the conversation.

You can follow data citizens dialogues on apple, spotify, youtube, or every, you get your podcast. And the link to that show is in the show notes and our notes as well. Go take a listen or thanks to data citizens dialogues podcast responding. This episode are big antitrust news.

The D O J, the department of justice here in the U. S. As now file an official, what is an official document, official request? what? What do you call IT IT?

Basically, they filed their proposed remedies in the anti trust case, right? They're basic. It's basically their attempt to persuade the judge this is what you should do.

right? So this filing is basically saying that google should have to sell off from me as the web brothers and is an option open that they might need to sell off android as well with something would be a bigger deal.

Talk about that in a second, but that this is selling off google, google chrome helping a listening the monopoly that they believe google has uh in things like the web brows er market, which is vast like far away the number one web brows er across the world, I think, get something like sixty five to seventy percent of all broza usage is chrome. So IT is a bunch. Now this doesn't mean google has to do IT right now what this filing means.

This is what the department of justice believe should happen, and they have remedies that theyve recommended. And then in April of next year twenty twenty five, I believe they're going to go before a judge and the judge is going to rule basically, who does google have to sell off chrome and or android? And so there's a link from the verge up on the shown us, but this does as an article that we talk about more, this is pretty big deal.

Now if you look at the google's revenue, you know the most revenue comes from ad revenue, which is not necessarily chrome, right, but having the most used browser also means they can have the most use default search engine, which is google, which equals the ad revenue. And so having a cell off of chrome obviously would affect that part of their business dramatically. But I think also is another in question, who would buy IT and who could buy IT, where it's also not just a monopoly and also, I think part of the ruling, and again, I think is decided yet, but that google will not be able to pay someone like apple for that preferential treatment of being the default browser, which would mean a huge effect on apple.

Bottom line, if google can give them more twenty billion a year, twenty million dollars a year to be the default search engine, so is a big deal. We're not gna know, like nothing's gona happen now. We don't know what the judge will rule come April.

They might decide not to do this. I think the android part is also a big deal because that's the most use mobile Operating system globally. And that means google crime and google search are the default.

So someone were to buy android, someone could change that all like think a worse, not worst case in ario and other things could happen because of they are already large influence. But like someone like meta, you know, meet were to buy android or and or crime or whatever, which I don't think they will be allowed to. Hopefully the D O J in the courts like we lala something like that.

But that would mean a company like meta can now have huge influence to say, you know what, the default engines is going to be met A A I. You're going to every time you want to search the web or that android, the Operating system would then become meta O S or whatever. And then a bunch of mobile perking systems would have made a search and mea apps just preprogram default.

This would be a huge advantage to someone who could buy IT, which again, makes me think I don't know who could buy IT. Where would not inquiry or not lessen competition silo company more? This is fascinating and tell tell me what your thoughts on this?

Yeah, I think there's a couple of interesting things. The the, the others, the others are hearing in April where both sides will make their case, and the judge has said judge meta, which is not at all confusing, the has H T A yes has said that he plans to rule by next August. Okay, so then of course there will be appeals, right? Actually, google is appealing the verdict that they are monopoly.

So even if this goes on, like there are a lot of things still a long way from any happening, uh, IT does not make any sense to force google to sell chrome for several reasons. IT doesn't make any money. So no one's going to buy IT, right? Because here's the thing, a bloomberg reported that there's an estimate that chrome would be worth on its own fifteen to twenty billion dollars to who he doesn't make any money like chrome make zero dollars of direct revenue.

The reason that is so valuable to google is IT IT provides IT a way of distributing all of its other services and IT prevents IT. IT prevents other players like apple and microsoft and maybe to some extent, meta from prioritizing others that you can imagine that if if apple, if there was no chrome, apple could make IT so that in safar, you couldn't access google surge or something like if they wanted to start their own such. So IT gives them that sort of hedge against that.

So it's extremely valuable to google. The entire business is is like just entirely based on the idea that they have their own browser that gives them all of this. Also, they use data from the browser.

You think they use that information and that informs the surge. All that's right. Like it's super variable to google. The only companies that off the top of your head could just swing fifteen to twenty billion dollar ars to buy something like this would never be allowed to buy IT. There's no way the government would be like sweet apple by chrome or sweet microsoft yeah, microsoft, you should remember the whole thing that we to forced you to break up because you had a browser, you have one.

Now why don't you buy chrome? And now you just like if it's never there's like and so to me, this feels like, and this is what I wrote in my article, this feels like an attempt to regulate the internet by people who don't understand how the internetworking like IT doesn't make any sense to do that. And maybe you could look at this as sort of like a bargaining position.

We're trying to ask for everything and we will settle somewhere in between and will just kind of can go go from there. But this is like IT doesn't make sense. And I don't think that solves the actual problem, which is the google search ism.

I don't think anybody would argue that google search is not a monopoly, right? Like right? Ninety four percent of searches go through google, right? And the other, the alternatives are just not good, like being bad, right? A koa like they uh, there's not like the equal friendly one. Every time you do a search, they plan a trip that's not exactly how works but sort of no for real like that's their business model. That's .

searches.

That's that's the business model.

How do you spill that? I want to find this E C O S I A.

I think that's how you spell IT. I've interviewed to see like the logic but OK. But my thing is they for now have been using big search results now.

They actually now have their own some of their own search capabilities. But my point was just going to be that they are like it's just just being right, like because google doesn't license their data. So the the bottle line here is that I does not I don't understand the government's remedy.

This like IT feels like when you're a lawyer, you look at, well, thing went wrong. We sued. We won.

Now we have to find the structural remedies to prevent that thing from happening again. But you can't just extract chrome from google, right? Like it's not a thing.

The same thing with android. Android may be a little bit more, but also android doesn't on its own is make any money either like the google doesn't sell android. It's an open source Operating system. Now they do have deals, and this is one of the things that they are trying to prevent. You have to have the google play store and you have to take chrome, right? But if you're going to buy us, if you're to use a smart phone Operating system, you need a way to get apps on IT and you need a browser like this is just relaxing.

which which I made use. You could say that's how the E. U. Has tried to regulate apple, whether, yes, you need a brother er, we're going to make you choose every time you up data Operating system to make sure that the brother you want, which is not a great solution either.

okay. So here's what's going to happen because that's the other thing is google. You can no longer have these deals to be the preferential search option as a default.

okay? There's google is going to keep paying apple all of this money because that money is a revenue share, right? Google is paying apple for traffic.

They are paying them essentially a percentage of the search at revenue based on the traffic that comes. From safari for being the default. What's gna happen is apple is gonna.

Also, other search engines would pay that as well. They just aren't they just the money is negligible because nobody's actually using them, right? But google also pays.

Mozilla, like all of mozilla's revenue is from google genial. And so so well, well and up happening is you can have a contract that requires you to be the default. We're going to put up a ballot. And then as soon as people choose google, apple still going to get the traffic like acquisition costs, like it's going to end up being the same, you're not going to actually solve anything.

Okay, quick aside.

Yeah, I could. They really do they plant trees? I went.

They planned to two hundred and nineteen million trees. Yeah, it's a lot of trees. I I don't think it's like every time you make a search.

but they play a lot of trees. I said I was oversimplifying IT a little bit. I list I going to send you link.

I interviewed him to the CEO two years ago actually. And in the only reason you anyway, I send you the link, you can put IT in there. People want to read more about the court.

No, that's great. I do think like you are saying, this is our laws that seemingly made by people don't understand because, you know, the bigger issue is google search. You could say google zero, which is like what the verge, neil, I talk about where traffic to sites is screeching to a halt because google is not sending people there.

A, I overviews every time use google, like now IT used to be where I would get an A I overview, like one at a five times, and now was a hundred percent of the time, a hundred person of the time. And I even find, like my own habits are changing slightly, because sometimes the A I overview gives medium fo that I want. And like two months ago, I was just resistant and I didn't want I didn't want to look at the air overview.

I just scroll down to the links. And now because it's sometimes that takes up so much of the screen like i'm literally hear on my studio despite I had do a search in google and the A I overviews three quarters of the page and is basically like if I am asking for steps on something or information on something about giving me everything, I think, in that A I overview. And so even my habs are changing, like none of that is affected, whether not google sales, chrome, not A I reviews and the search results in all of that, like people still just going to go to google outcoached time.

Well, I mean, google that as well, like the most visited website on the internet. Still I think yeah like not even like to searches, just like google outcome, just go there. And so this again, what whatever would affect google bottom, IT would not actually hope.

You know, ideally, if the governor got to pass a law or make a change, the thing is that IT actually makes a Better experience for customers. And the just regular people who use this stop and this would not really make IT Better, honestly. You know, some some where come to think, like H, P buys chrome, okay, what they are, they going to change the default search engine to what they're not going to make their own.

They don't have you know, search engine a third party one everyone immediate reactions like this stinks because not google is not there used to is really going to go go to come anyway. And so I don't like that isn't I think the android thing, like you're saying, uh, I would affect them more, but still like people just there is A A gravitation pull because it's been so long, so many years like this is not going to change people's habits, is not going to change what people use google or not. It's just going to make the experience worse because I like now I have to get struggle where I find like find the things I want to find.

And so and I and I don't think the D L, J, and you know more Better than I do that they don't have. They wear with all or the abilities to like, actually pass laws that would functionally change how google conduct search. I feel like that's more like if laws are being passed in the interest of the person who makes the website about fabrics and the D, O, J wants their website to still get traffic and people search for fabrics, this doesn't change anything, but also was really hard to make laws about that. And I mean, not I don't know the answer, but I don't know. I feel like isn't isn't that wouldn't be the more valuable course of action, but it's also harder and maybe doesn't know what to do that.

Yeah so let me just i'm just going to say this. This is like the libitum ia inside of I don't want government making laws about any of this. Here's the reason why one again, they don't understand the internetworking fine, like just whatever.

But if you make a website in yourself fabrics, you're not actually entitled to traffic from anything. Now i'm not arguing that google hasn't totally mess everything up. That's not what i'm saying. But I am saying like you can't make a law like protection ism doesn't usually work out the way you think it's going to IT usually has a lot of unintended consequences. And I don't know that that's exactly the road that we want to go down.

I think that I heard on another podcast this week, the the cohoes talking about how like the way that we could have prevented this was from Better laws and regulation early on. Crime was a thing that google started internally. Like it's not like android, where they essentially bought IT very, very, very early on or like double click, which was like their ad tech stack.

The water, whatever it's, they built rome from the ground up. And the reason that happened is because of the microsoft U S N H us case, where right like the the U S U microsoft try to break up microsoft one a settlement in the supreme court that basically said you can't bundle international explore. You have to let people choose their brothers water.

And now we have chrome. Like that's the unintended consequence. Twenty years later, as we still have a browser, an apple is just that, microsoft is google. So what we're going to do this every twenty years, like what I don't think that this is like the definition of insanity, is continuing to see big tech companies is not getting the same outcome. Like I don't understand and I don't think that there's a way to regulate this.

I don't i'm not smart enough to figure what the solution is, but I do because because again, so what is the downside to google being a monopoly? okay. Theoretically, there's two possible outcomes.

One, google search socks, which lets pioneers most the time IT does is the best option. And its terrible like that's really the truth, right? It's good work to getting worse.

Like but that's because they have no meaningful competition. And then the other possible outcome is the vert advertisers might have to pay more money because they don't have other place. Now fortunately for advertisers, there is an alternative, which is meta, which is another monopoly, right?

They there is also going to say they have another alternative of being youtube. But then I was like.

way to me that would be owned about, oh, suit google, okay. But what i'm trying to say is like the advertiser side, like that would be the downside is that the Price Price advertise goes up because you don't have many choices, you're locked into that. So I think that those are real problems, and I think that that's what the dog is trying to solve.

I just don't think that saying so of chrome is going to make any sense because even if you ve got a group of private equity investors together and they pulled together twenty billion dollars, the only way that they get a return on that is by getting traffic revision costs from google search right. Like we're right book where we started that. So maybe the outcome is that IT costs google more money every year. Like fine, but that doesn't actually fix anything.

Let's fix right now. Just okay.

let's do IT. We're start a Brown er right now.

The the question is, what is the mary browser? What is the web? Here's the thing like base, the base problem that needs a solution. Someone makes incredible fabrics and they have a website where people can buy them.

And there on the other side, there are people who want incredible fabrics and they they want, like, they want to find that person, and that person wants people, customers, to find them. Like if those two people find each other, like IT will be a wonderful long term relationship, and they will buy lots of fabrics over the years. The person has a viable business.

Everybody like those two parties can be happy. The problem is how do people find things on the internet? That's the problem. And obviously, being the biggest money maker, like there's just so many different motivations in the middle man part and the web is great because anyone can have a website and I can be open and that's why i'm running forward different social media windows all all the time on my mac because like no one knows where to go to look for stuff.

And it's like maybe the answer is blue sky, I don't know, but like surely after all these decades, can can we have to get along cancer? Just be a system where the person who wants the fabrics can go to a place and the web. But I imagine and find that person without that person paying, like that's the problem, like that fabric website could pay a million dollars beyond instagram and tiktok and have ads everywhere, but they don't have that money. And so what's like, how can that person, if they truly have the best stuff, how can they be found? And I get that, is that that's the problem, right?

Like, okay, yes, but you open the answer is sure ever to just find everything .

immediately to be a dinner OK good.

but they're real answer though is instagram IT. Like seriously, it's one dollars. You they don't need to spend a million dollars because you pay per conversion or you pay for for the traffic that comes from. And there is I think I might have been bad times, son, who said, and I don't think you are originated this, but I think this is I heard IT from but there is no single greater source of new businesses that have started in the last ten years than facebook because there are so many businesses that literally would never exist except for facebook ads.

IT is created businesses because you can just you want to sell belts or widget or about talking about all of the companies like no matter right, like all these companies are entirely built on instrument ads in facebook. Cats like seriously. And so that's where year of fabric company because you can target exactly who you want, right? You can target the right other people.

In the incentive for the platform in this case matter is we want them to find you because that's how we make money. Doesn't centres are aligned. And so and also google ads like the the other option of that is oogly as somebody surging for best fabric store in, you know, tamper, whatever michigan you want to show up there, you you pay for a net.

Is there is this weird sort of distortion that happened because for many, many, many years, like all of civvy za, the way you ve found customers was advertising right? And then the internet happened in all the time. It's like weight.

My cost of distributing my message went down to zero because I can just put IT on the internet and people will find things. And google did this really nice thing by index in the entire internet. Then google realized, yes, but we like money too.

So what if we make you pay? Like like that's that's just kind of the way that this happened. And yeah.

well, think think like even farther back before advertising because i'm pretty sure there was a world before advertising was word mouth is word mouth and that's why I do think, you know you look at the creator economy and maybe that's what that's becoming. It's still advertising a lot of times no influence whatever being paid. But IT is that kind of direct recommendation for a person.

But I don't know. I yep, I want the people who want the fabric to find the fabric on me. But you are like, IT is weird to think that maybe met is one of the good guys here because I will say there there's a lots of individuals, business owners that would ask me, like, how do I get like exposure? How do how do people find me? And they had a long time.

The answer was facebook and instagram. S because you can pay whatever you can afford. Like, you can pay fifty dollars and someone will look at your stuff and then it's on you to have the good stuff that people want to keep going back to. If you can pay fifty dollars, people will find you. And like I know have friends that actually the entire business model is helping other businesses get ads on facebook and instagram because IT is that effective and they have huge success story so well.

And if you spend a thousand dollars on instagram ads, all you need is a thousand and one dollars of incremental like that in no serious ly that have never had any. Otherwise you just turn that just keep .

turning that that and that like all maison like knock off products work like you based put a product on amazon IT could be like a just a slight rebrand of something. People do this as a business. Yeah just so when they buy facebook ads, they sell the thing at a very small profit and then they just keep doing IT over over again. But I know why I can do this conversation, maybe said, I don't know what the future holds days.

but I don't think IT involves google selling off chrome.

okay. You I just well.

I don't know that the judge will even ordered, to be honest. I just don't think that that's I don't think that, that's the right alternative. There may be some structural alternatives that are necessary. I just don't think that that's the one I think that's the one that makes people who want tech regulated feel good because it's like and stick IT to big bag google. But I just don't think that actually makes sense when you think about IT.

Here's how here's were going to solve. We just need every judge who has to rule on a big tech case to listen this podcast. They have, they have to at least listen to maybe, maybe this episode, maybe you know, a string of five, ten episodes.

There's just required listening. So they get the full picture of what the rainy fictions might be. And then they can I think that should .

be the the required .

and yeah something .

we did that we just .

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But thanks to rock ameba response ing this episode, right? Couple quick news because now we have a holiday gift guide or quick will call us the lightning around windows is making a bootleg mac mini. Now that is.

I thought of the first I saw that the .

windows very different, very different. The windows three sixty five link is three hundred and fifty dollars cheaper. What will the magni? But basically IT will stream windows over the internet, uh, to your display, whatever you connect the little box. Interesting idea is basic, like I V M, like you buy virtual.

I remember the first computer that I used on a regular basis was like a terminal thing when I was in college. And IT was basically just like a shell that you logged in. And I was like, connected to a computer somewhere else or whatever.

That was a long time ago. I was terrible. I that was when, like, three days later, somebody done the hall, got the first time mac.

And i'm like, that's what computer should be, right? Anyway, this is a little bit more sophisticated that but not not much because it's literally just processing a video signal to a monitor. But IT is kind of an interesting thing.

I only reason I put this link here because IT was like a unna was last year that windows announced this windows three sixty five thing, where you could basically run windows in the cloud, all of your applications and everything is in the cloud, but you can run IT like locally. Actually a macur curious, is that a thing that you ever would want to do? Run windows, the cloud.

run, really run windows in the cloud.

or matter no, run windows in the class? Like, do you actually have a use in your life? When is probably not probable?

Probably not. I mean, OK, i'm sure my kids would like to run whatever epic games mod you can do only on windows, which I didn't stall A V M one time on a mac to do that book. Maybe that.

But I mean, it's cool idea though. I mean, three, fifty and you got, you have a computer in the cloud. Yeah, cool. I in video who makes the G, P, U for the entire A A I industry. They're making a ton of money and they have they go that's .

that yeah basically they make gp use dept. Money like clearly .

that GPT I .

have figured out how to make G P S, that just spend up money. They suck up electricity and they spend up, they spend up money. I think this is actually fund because if you read the news reporting about invidia, stock Price was down three percent after this report, even though their revenue doubled year over year.

And the reason is because the previous year IT is like tripped. And so it's like say, the growth has slowed and it's like, well, yes, of course, first of all, all of these things are supply constrained, meaning the in video is selling every single one that I can make, right? secondary. Um there is very expensive, like thirty five billion dollars for the quarter, like that's a whole lot.

And even these big giant tech companies like there, they do still have budgets, right? And if the other thing that stuck to my mind is, is like if you sell one hundred dollars worth of a thing, and then the next year you sell two hundred dollars were the thing, you went up a hundred percent, right, right? But what if you went from one hundred to three hundred dollars? Okay, so you more, you triple or whatever, then the next year you only doubled, you go into six hundred dollars.

That increase is still more then the previous two years where the increase IT like, right? It's like yes, by a percent. That's what happens with large numbers.

It's harder to continue to have the exact sam like huge m out, but a doubling in the third year is more than the previous gains of those. Like I don't know. I feel like anyone who's worried about this, you're just first of all, it's it's definitely a bubble.

It's going to this is an investment advice. I don't know saying there's no way it's sustainable forever. Either someone else is going to make figure this out, how to make these things AMD or whatever.

We're going to be running private cloud computer on m to alter or whatever for. Forever in apple's data centers, you're gona figure this out. It's not going to continue forever. But man, like in videos, fine. The largest company in the world right now.

everyone was after trees trying to grow money needed to make G.

P, U, mean. But every GPU you plan in the ground, a tree is searched for. On the internet.

there will be a lario skate. I think I was Kelly Robinson from the verge. SHE was on an episode, the verge, get talking about all these. A I companies are now scrambling ling a bit because the idea was that every new model that, like open a eye, a release was going to be a leap above the previous model, which you could say a chat.

P, T, like three point five, was that leap back when you really hit the stage? And then GPT four O A bit of a leap there will IT appears that these A I companies are not achieving those great leap. And IT might be slowing down as when James talks about the bubble, if you know, because OpenAI we talked about this, I think last week.

But oppose, you might release a new model before the end, the year early announced IT, and they may be early next year. And if IT is not a leap about four o IT does feel like this quickly will be like or never mind, you guys aren't going to build some kind of sentient thing. You're just making a slightly Better chat pot every six months, right? okay.

Well maybe not. So may be because, uh also apple apple news which have been using apple news and enjoy the apple news APP apples going to be selling apple news ads directly, uh, for the first time, is a scope from xi s 啊， which I think is interesting, apple being more involved in the ad delivery on its apps. And honestly, that is the one kind of part by apple news, is sometimes that s like, oh, that's a lot of azz kind of a bricks, I don't know, just doesn't feel as integrated. And so apple actually directly a distributor as or buying ads for apple news. And i'm curious, I was going affect the experience, but also, yeah, I gotta get more in the ad business.

I mean, to be clear, the problem with the ad and apple news is that you're reading an article in all the sun, there's a giant to fungus scream like that is the problem with cads. Well, I think there isn't a problem with the number of that. It's the problem with the quality of the ads.

There's so they are the worst garbage ads anywhere like they just really it's it's actually embarrassing when I think about how do the people who run apple news walk out in public like if their friends know what they do like i'm listen, it's apple. They do everything so well. They over engineer everything and then I am not even I I like that hyperbaric say that the ads are for tophane st.

I like it's just so incredibly bad all of the ads. I it's like, it's stupid. I don't even understand.

know speaking about ads though, the apple intelligence ads you've said before and we taught on pockets like they're not good ads, the ads that apple is making for apple intel gent specifically. And I think I can include this video in the shower notes. This is a senior video, but see a bridget Carry. She's talking about apple. Did you see this video?

No, you should wash IT.

I did hear that headline now SHE the apple intelligence ads business in like apple intelligence things, you're like apple things, you're an idiot and that's why it's like that's what these ads are saying and why you need up intelligence and SHE like go hard in the paint. That's a sports reference. I just know the same I think is related to basketball. He was hard in the paint. I just just watch the first like a minute of this video I mean, she's not wrong either like she's not wrong basic saying like, you know, he goes to talk about the different ads which is like, oh, this do like who didn't do the work and he like summarizes this report whatever or like this no nothing like like she's 是 well.

we talked about the one with the more on dad rather fish funeral yeah ah in I have to agree as well we need top .

five give guide yeah now I do want to say you threw this in here and I do want to hear, uh, how your experience has been. Apple vision pro, the ultra wide screen mode. I was going to put the beta on my vision pro to try this out, which is in in two point two, you'll be able to do the ultrawise screen mac and high definition max. But then I found out you have to have your mac on macos coia dev beta as well. I like now with my of downtown was like, no, thank you.

But you did IT. I also say on this macc pro m four, which is a review unit right? By the way, like the dead beta are fine.

Like on the mac, I have not had a single problems. In fact, I keep forgetting that i'm one in the dead beta because like I just it's fine. I mean, I don't worry about battery is like your phone works like car.

My battery should last me twelve hours and less me two and a half. I don't. What's could you be wrong? But I just wanted to say, uh, mark german, a week or so ago said that this is like the killer feature for a vision problem.

By the way, I don't think anyone to buy a vision pro just for this like that stupid because you could buy the two studios displays and effectively have the same real state like whatever and it's cheaper would be cheaper. Buy a little bit, yes, three hundred cheaper. But I do think one that makes a case that you should just be a virtualization macos inside division pro period like it's got an amp two in IT.

IT can handle IT just fine. There is absolutely no reason for that should not be a thing. And that would be like the killer reason to buy if you can wear that on your face and actually run macos natively.

But I discovered yesterday that this really is the killer use case for taking the vision. So because I spent a lot of time driving people the soccer activities in one of our daughters. Her car practice is about an hour and half away.

And so i'd like to try to get work dunk, because I obvious I going to leak, leave and is an I want to have practice. And when I got there yesterday, I put the vision problem in, and I turned IT on an environment, and I worked on my laptop with the ultra de display. And IT was glorious. Steven, now you actually should do this is IT is one of those things that is so much Better than you think it's going to be really? Yeah, it's yeah.

Now this from the guy who would refuse to wear IT on a plane. I know you're here. The soccer practice.

I knew what I was in my car in the in like the corner of the parking lot .

to put up to cover all the windows.

They get dark five oclock like no didn't seem but it's like in the screen is off on your computer so no one even can like walked by and see that light or whatever.

It's going knocked on on the window.

Nobody knocked on the window. It's fine. But I mean, yeah I guess if you walked by the car would seem kind of we are wise. I guys in the test over there.

the corner just check in and you see the good things on the end.

Don't care. yeah. And I did. No, I was going to take some heat over the networking on a plane thing. But this was even Better because like the problem is like when you're just sitting in your car, it's hard to like focus and if not going on whatever, but putting that vision pro and having a real screen.

like when it's also like if you want to open a laptop on your lap in the car and you in the driver see you.

it's space tilted after the side.

Sometimes I just moved the passenger seats, so I do IT. But alright, after time. Pret, after time, alright.

We going to do a holiday gift guide. We can do five items, go back and fourth share. These recommendations are that you should get either yourself or your family and friends. This is our personal tech segment start.

yeah. So I was pitching this idea as we should just do like a tech gift guides. And by the time, I mean, we should figure out when were recording next week and and is thanksgiving, but by the time people listen to next episode, IT will be time for buying holiday thinks, all right.

So my first item is going to be natheless exciting. Now my first time is airboats four, hands down. I think absolutely the best airports s that apple has ever made for most people, right? I still the the airport port version to USB, not to whenever version is does this great, but I absolutely airports for.

I prefer the ones with the noise cancellation, but even the ones without our excEllent, excEllent, excEllent. So that's my first recommendation. If you have in the at this Price like they're just kind of an Opera, I guarantee to go to the on you probably they get the noise cancer ones for like one twenty nine or something. I'm black, right? And just like time target and buns, aces are going to have a sale.

This is going to be in fun if this might be the only thing we double up on.

But this is I was thin. We should to share our list .

to make sure that they are just doing something to be number one pick. But anyway, sorry, somebody do one difference, that this is this, this one's mind. I don't think you're going to have this one.

This is I went from, like cheapest, the most expensive. This is a little cable management thing from anchor and it's ten bugs right now on sale. It's usually thirteen bugs, but it's ten bugs right now.

But I love this thing I hate on my night stand. And what IT is is a little has it's a little pad and it's got five spots. And IT comes of these little rectangular bricks where you can slide a cable in the brick and then these little bricks magnetically attach to the anchor pad.

And so basically it's cable management, so you can put a little work on the end of cable. So this way doesn't fall behind your nights and fall behind your deck anymore. And then the little magnet thing you just right there and the cables right there and they're easy to come off because the magnet you charge device put right back on with the magnet.

It's ten bugs. It's a great gift. Everybody has got cables I have to deal with. I recommend .

what's right. My next one is the crucial extent pro S S external S D. These things are compared to like the samsung g or sand desk or whatever.

These are ridiculously inexpensive, extremely small, like small, really, really, really small, very fast. Like, I think you like twenty five hundred pers. Like whatever.

Like very, very, very, very, very fast. You can get a two tear by one right now, like one hundred and fifty bucks s at best buy or crucial outcomes. Personally I think that the the the best uh h externalized.

I know a lot of people using like the uh digital D S or mirrors, cameras or black magic are using all the like the t five in the t seven. What's in other? great. These are like forty percent cheaper and faster.

That's wild. And the transformed ed is still fast.

Oh yeah, yeah. exactly.

All this in the showers, by the way. And do you have a failure?

Your links. Do you have?

No, I don't. I.

I have a your links me personally, because otherwise I would just be like populating my articles with all kindness of living stuff OK.

Okay, well, links. And there there will likely .

be a failure .

at you that time. So I think everything air. My number four pig is a car charger with nobody got charger fun.

I have a lot of charging related things here because i'm all about IT. But this is a maxim car charger from E S R. It's g two.

So the charger fifteen watts. It's twenty box to twenty two dollars right now on sale. The lot of black product sales right now.

And H I use isn't what I use. IT, you know, goes on your air condition event. It's got a little stabilizer, which I really like.

A lot of these car chargers don't have like the bottom stabilizer to actually hold IT firmly on the thing. And I put all the weight on the air condition event so doesn't want from us. R it's great argument twenty but nice.

My next one is the uh Amber travel mug into a link. It's like fifty box off right now. Um IT is the and you I think you can get IT with fine mine yes, I think he has fine my and IT uh this is the travel versions so it's the one that you mean to like take with you has a lid and everything like that and I personally, I have the desk.

You like the little one that you have in your just stuff. I thought this was the stupid st thing ever until I started using one and is just amazing. They are so it's so useful.

It's great. Uh, my wife, I want to to get this for my wife for Christmas. I think two years ago, he loves IT.

SHE used all time, every time SHE goes that. So yeah, how to recommend my can get my fine. My, my segway.

Get somebody in tech. These are also on sale. You don't want for twenty books, twenty books for an air tag on amazon right now, which is amazing.

But also don't just get someone on air tag. Listen, get them in your tag and get him a kitchen. You know not to buy apple's kitchen because is too expensive. Get i've done the cheap ones from amazon all the time. I don't where the other recommend products are, but you can get like four key chains for ten bucks that fit in area tag little silicon things with low key ring from the whole deal and then people don't have to lose their key .

to get somebody in the attack. Takes that that to get up in your right. Okay, my next one is my three and one, which is not really a three and one, but I am definitely to recommend this no mad good sixty five power apter with the apple watch charger on the top of IT. Because of the size, IT is so small, it's super easy to throw the bag.

And you can just use this as your main portable charger, right? At six, five, lots of you have a macbook air or even have a macbook pro, like you can be fine using this most of the time and you can um play to u sbc into plus charge your apple watch, especially if you're going somewhere over the holidays. This is perfect like we're gonna stay somewhere.

We just want to make sure we can charge everything. I actually think I thought was a gift c when I first got IT, but it's actually it's actually pretty great. They do make a sixty five what version that doesn't have the apple watch charging and its only fifty box. And I think that that's actually is still too because it's it's super small. And the thing that's nice about having a sixty five charges like this that really small is like it's super easy to take places and you you still get two U S.

B, C. port. So so actually had a bonus pic I was going to the end I put in there are slim charger, which is, yes, I know you love those.

Yeah, love this thing that is just so tiny and IT. Still, six, five watts can charger two U. S, B, C. Ports on the bottom. I would recommend .

that as well. So I would recommend anything from I fair .

are my next one is A A lot a lot of charging related things. I'm sorry. But also if you're going to get somebody a battery pack, this was not a pretty good sale.

This is the anchor mango, ten thousand million, our g two fifteen. What battery pack with charges the fifteen watch wirelessly. I don't so many video on batteries, if you want to, to channel and many that say their g two don't charge at fifteen watts.

They charge at seven and half because power whatever as one actually charges in fifteen watts, is great capacity sound sale now for fifty books instead of the Normal seventy five. And IT is ultra lim. Like this is the thirst, ten thousand million. Our battery isn't able to charge your phone.

And even if you just haven't these laying around, like when people come visit for the holidays, and my god, do you have a charger and iphone twelve newer and you can just hand this to them, me here, just take us on the back, your phone, a little charge those people's minds, and also just not a nice experience. But I did not to be told to the wall like an animal here. Take this battery charger ister. So my last one, this might .

be a little bit unconventional, but i'm going to recommend the walmart special macbook are thirteen m one. It's only six hundred and forty nine thousand years. But for real, if you have someone in your family who needs just a reliable laptop that they can use for a while, that's going to just you work without a problem.

I don't write apple intelligence. They don't let you upgrade basically anything. You get to pick the color and that's IT. So it's only got eight gigs of memory in two fifty six.

But if you have a kid who he has is being forced to use a combat at school and you're just tired of IT or you have somebody who is like, you know, maybe you have a student in the family that just need something Better like this for six hundred and fifty box. I mean, these things were a good value at one thousand dollars in at six hundred fifty bucks. I could still recommend the one macbook air honestly.

And my wife uses one of these I think he is A I don't you know, I think he is sixteen gigs of memory and like a one ter my hard drive. So she's going be using IT forever, basically. But that says a lot she's been using since and it's twenty twenty four, almost twenty twenty five and he has never once said I think had been I stop grading my laptop.

It'll just keep working forever as that is good deal. The fact you can get colors including a gold yeah more than you could say for like, yeah no no it's a great, it's a great pic art and my last pic, apple vision pro no.

just getting on my gosh no but but the bulkheads to APP if you know someone who has a vision pro is absolutely unessential .

I my number one pick, you literally stole IT on the first one. I was going to say here possible because I try to go up in Price and is the most expensive thing recommending airports for I mean, I love them and even I have airports pro two and still use these a lot. So this would be a obvious great Christmas gift giving grave.

You know, it's fun to get. It's never getting you for a gift like what someone would wanting grave. And usually initials would be fun, you know, if you know there are initials, like three initials looks cool on the airports case. But anyway, that's our gift guy. Look at that gift guy.

twenty twenty four. That is the most organized list thing we've ever done so far.

That is good. I so we going to go record epsom. I want to talk about the jaw I brand and social media and the death of at all.

But we're going to go that. So how you listen to IT is if you could support the show, an apple podcast or directly with membership. And here's the deal because I ve had multiple people.

Now reach out if you support the show directly in apple podcast, we love you. Thank you so much for doing IT apple, not me. Apple takes the chapters out of the subscriber audio.

So if you support the show, which you would think you get a Better experience, that way, you don't get the chapters or chapter. Our work is nothing I can do about IT. I'm literally distance to appliance.

So sorry. So if you have sign of that way, but you want the chapters direct, message me in the community or shoot dia and social media. And i've been basically giving them, like a year of the membership, membership after sincerity to the apple podcast.

Do you reach out? But if you want all the chapters, the best experience, have one feed we get, add free and or bonus episodes politically listen to the whole back cat og bonus episodes supporters, a primary T F M click onus episodes and what is there or the red apple podcast, we're going to go record that bonus episodes we hope see there. Keep living as five reviews in apple podcast and spotify.

You could do that where five star show in both places now, thanks to you all, and get a shot up at the top of the show. As always. Thanks for listening. Thanks for watching to catch next time.

Ah the apple pie cast is a fatal flaw in their member thing. So I know why. I want to know why the company that has served as the most benevolent of syndicated dictators decided that this is the time to bring down the hammer and not make IT you offer these yeah, i'm right about IT. I'm a form thoughts here.

Please stop stripping my chapters out of the subscriber audio. c. It's a worse experience. Something like you make the sign of process super easy. There is a higher conversion rate and apple podcast because it's right there, right there. But if people do IT and they had chapters before another paying for IT and they don't have chapters, that really sucks.

IT also seems like a weird thing to add code to something to make things like you could have just left IT alone.

Well, here's a thing like the apple part, like the thing that take the longest of putting the show together is I have to upload that, add three M P, three, the apple podcast, directly first before I publish the R S. S. Otherwise someone might get, might be paying for the subscribe version and get the ads first before that other and that subscriber M P three.

They take forever the process they can take up to an hour for me to upload M P three info to finally be ready to actually publish. And it's like whatever you're doing, doing that hour, what doing different stuff, all you're doing is tripping up my chapters and chapter arts stop processing. And when they first launched, I used to just be wave.

You can only upload an uncompressed wave or flag file. So they finally add M, P. Three, and I was like, o gay, great. M P three are what supports the chapters, because you can do chapters. And wave and flag is a great M P three. I literally give them the M P three file format just fine, and they literally strip my champers out for no reason and then delivered to subscribers. And it's like.

it's like they built an entirely what they did. They build an entirely different system that doesn't know that there's a different way of doing that, that even exist. And they make the whole incredible experience so much.

I know it's here's every time I think about like um even this is not our bone's content, but if whatever we went there. So but every time I think about something like this where it's like IT takes an hour of process in 88。 I just say about youtube, when you upload, you can upload a big, old giant k youtube thing, and IT can be hours long.

And soon as I get there behind the scenes, youtube starts doing all of this processing so that I will work on your phone, you know, work on your TV, you know, work on your, whatever he does, all that in the background. And I know that I can sometimes take a little bit time for youtube to publish something, but it's like a way faster. And youtube has figured out something that none of these other services have. I just as bananas.

I just I want to put if you are right, I want to put this at like like a match post credit yeah I want to I will put like twenty seconds after the episode and just so everyone can know who is to if you're still listening, you're the real ones, first of all yeah and also apple just don't do that. Stop taking my chapters out.