OpenAI to Release Sora, The Verge Adds a Paywall, and the Future of Online Content
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Five hundred twenty five thousand six hundred minutes walk, mary technology, to show about the technology matters not about musical. But today we have big news because opening eye is starting twelve of google. Deep mind can not create entire interactive worlds just from a single image.

The verge has gone subscription. Apparently google is for all people. And the FBI has some warnings about your messaging.

This episode brought you by audio. Hy jack, hello, fresh and notion. I want of your host Steven rollers joining me. As always, my film of musical cohoes, Jason aten has a go and Jason.

good, I think they made a movie of that.

didn't they?

They didn't make a movie of IT. Of course, what is red? Of course it's but yes, but anyway, i'm good except for the seventeen degrees here. And if you recall, I have a lot of thirty five yard commute from the back of my house to my office because my office is a shed in its cold, you the snow cover .

backyard and yeah and you're doing and you even turn off your hear to record the show.

That's your dedication. And I think I am back, but it's just said at like sixty two, which is like sixty seven in here. So we got some time before you come back.

I I did a little musical number the begin because this is our fifty second episode at the fifty two weeks. That's a year, although we've not been podcasting for full year yet. I don't know how we got to fifty two, did a couple bonus episode.

didn't what we did like a? Yes, we did two and did like a live episode?

yes. yeah. The two live episodes. Dub, dub D C, I think did another .

one of the iphone and we did or was that I think we did on the day of that ipad. I was in new york. Yes, I think I well.

I fifty two episodes, so I thought we're good. So we're good. Also, I don't know if you've been saying, but everybody's wrapped everything is is going out there and so have some shadows wanted do for that, but also shadows for our five star review this week we are five star podcast in apple pig gets spotify thanks to you all ma or twenty twenty two from the U.

S. A, by the way, dots on. Thank you. I just i'm still winning that but also his phone dominant hand pocket and apple pencil volume button up. I get like tip towards the volume button. So he he's on my side in other things.

I mean, I read that is dominant and pocket and then pencil, I don't know that mean that he put his pencil on the diamond and then he just used the volume up. But the things just keep getting lot where you in .

notes that on that if you around. But and I do, i'm going to give shut up my view if you have a picture of primary tech in your like top listen podcast in your rapped and I I asked yesterday if you have your spotify rapped, your apple podcast, your pocket cast and then everybody asking, like, wait, apple pocket does want to know a shoot I was no, they don't. I don't know why I thought apple podcast did a wrap.

So maybe, hopefully they will, I don't know, do one for the first time this year ever. But basically spotify, if you have a spotify wrap, you can screen time. So we had some people already doing that.

This is brain bassora on x. We were pod, get number five. Top five in great company.

They good on the top one of member version A P.

Well, I maybe this is subscribed like half through the year so that I like both .

in there question maybe yeah, that's true. So I will that i'm here.

And then how the were in the top four? Again, similar company, nine, five of great and atp. There we are also rob golder.

We are number three raggy that's good company as well. I A diary of a CEO, it's a huge show and obvious ly average cost, which they released like ten episodes a week. So that's true.

Those minutes that up .

three minutes up and then also a quba over on blue sky where thirty hours isn't to thirty hours. Thank you. That's amazing. And I don't even see the tech park or take me tech pog.

And yeah, when I I think I was in packet cast, i'll tell you something about like how much time you have saved from skipping epcs and how much time you've listened to stuff and I was like all insistence twenty twenty, which maybe that I don't think that was when I started using podcast, but anyway, that I have listened to four days and fourteen hours worth of podcasts and my wife was horrified. And like you realize i'm always doing something else, like when i'm listening to a pack guys and your driving along distance or mowing the long or what I just like, okay, feel Better because I just thought you wasted four .

hours of four days of your life. Listened that now. okay. Well, first to go to my pocket .

cash a minute days to and since 2.

since twenty, twenty yeah so i've ve been using IT way longer than that because I have one hundred and forty seven .

days licit well and I await okay, hang on. okay. I don't know what happened, right? But now he says, just know. I mean, one hundred and three days. So that's tomorrow, right?

Mind is eight days saved, probably from silences and whatever. But the parking cast, if you got your profile tab, there is a rapped version of that. And so you can, you can do IT look, there we are. When I, yeah.

I think the desert was looking into you four hours and forty and fourteen hours as how much time i've saved. I just didn't realized that that was tolling that up. But any, and if I had told my wife I listen to one hundred and three days, I think i'd be living out here permanently.

Podcast are great. You can do other things.

Yeah, that's the thing. I I am moving along, making dinner, driving. I spent a law of time driving, Steven.

which I I need to get your advice to later in our personal text segment because I have to drive to Jackson ville and i'm going to try to do IT in the test la. But the range and the miles that this trip is, is going to be very contentious.

And so we're going to talk about we're going to .

take this for you also. Apple podcast named its podcast of the year and unfortunately, they misspelled primary technology spill IT as hysterically.

So we are hysterically, but that is not the name of our pocket.

No, that's topic because I will say they were sharing some of their like most popular shows, and they talked about twenty thousand hurts, which I had had not heard of before.

And so I went, I listen to their remote control episode, which is about hum zimmers, his whole like production company, and how we does the music for that, and being a music nerd and then hearing that and loving movies, like he was actually great, twenty thousand hearts, actually great, highly produced, like you could tell team behind us. Uh, hopefully you can tell. But there's no team behind this.

This is that we are the team notion and that is IT.

okay. So a couple quick stories then we have like a bunch of .

air you could I want to make, I want to make a controversial take. And i'm going to the beginning of the episode, and I think i'm super thankful to see our pg gas show up in all of these things. Yeah, don't you think the whole like raped thing is getting kind of stupid?

I mean, I know .

everyone is doing, and I feel like this is a gimp that was interesting doing cover IT when we could not grow outside. But nowadays I feel like it's just, is IT really interesting for people to be sharing these things all the time.

I think maybe interesting personally, like I might be cool thing to see, just like where you spend your time. But people are good. Yeah, people don't like seeing a chair.

I don't know. I I think it's interesting. I wouldn't I can share my music stuff because a its apple music and I don't anyone know where to get IT and like my kids playing stuff. And yes, i've turned off all the home pot stuff and like, it's useless.

Does IT doesn't know what I do, but I would like, I would like a wrapped on the shortcuts I used throughout the year and how many times i've used M, K, B, H, D motion v effects pack in final cut. I've used his zoom probably thousands of times. I don't know.

It's it's fine. I guess I like seeing your pocket. I just wish overcast and .

apple pocket I do. Here's what we need. We need some sort of that because I don't listen to a single podcast in spotify like never once people watch .

a show and actually more people that watch IT and listen in our in spotify.

So just out there yeah and my like spotify wrapped is like Taylor swift to know a on. And i'm pretty sure I personally have not actually listened to either of those things if my kids weren't with me. So it's like I I don't have a problem with there's no shame in if even if that was true, but it's like this is not representative of my listening habits oh.

i've almost forgot. I can give you a protect okay, what to provocative? So because right before we recorded, you were saying in order to restart your device, you have to shut IT all the way off and then manually turn back on.

And here's my project. You don't have to do that, Jason. You can just research your phone. The problem is you have to use the voice assistant is the only way to do IT.

There's one thing that the voice system is good at, and apparently this is IT. Just for context for our listeners, I needed to restart my the ipad pro because I want to I use IT as a monitor here because the big screen and they can is over here um and I was like it's annoying that on my mac I can just scope to the menu and click restart and will do IT both the shut down on the restart, put on an iphone, on up ipad. You have to do basically two steps. Or apparently you have to know that there is one thing the boy's testing can do.

And this is IT. And the only reason I know is because when I was eighteen, that two came out and we were all trying to get into the image playgrounds beta. I kept wanting to restart my device to see if I would like, kick started.

And so I had to figure out, how can I do this quickly? You can do IT with a shortcut. A, so if you do want to just hat like create a shortcut, you can you have to use the shutdown device action.

But then if you tap IT, you can actually change you to restart this device. So you can do a shortcut and you can just run IT in, your device will restart and you'll shut itself down and turn itself back on. Or you can tell the voice a system, restart this device. And I will do IT IT will ask you to confirm. And then I started like that, your protium.

that's good. Now I will remember, i'll still sit. They're frustrated that I have to do this in two years. But I mean, honestly, phone, i've had them. Generally speaking, the only times that they restart .

is if they have updated. I wanted to throw this new quake before the A I stuff, which is, tim cook did an interview where he was defending apple vision proceed performance. He's defended IT with three words.

This is the nine of five mac article. And those words are, Jason, eight, ten daily. That's what he said. No, he said, he said j and eighteen uses them every day.

So that said, Jason eight didn't actually buy the vision process. That's not really a good defensive vision for sales.

Just to be clear, that is fair. That is fair. No, he said early adopter product, which you know I think is interesting for apple and apple C E O. To actually admit that something is an earlier adopter product. You know, apple doesn't do that even if it's something that is first off the line brand knew like that the m one series was an early that like but to come out and just say like this is an actual early adopter product. I think it's telling this that timing of music has to say that and that is obviously how they view IT.

So yes, I think it's telling that those are the three words that the P R T came up with to explain why people are doxy. But like there's no way that they released the vision pro thinking IT was like you saw the vanity fair profile where tim cook was wearing division pro.

They thought that this was at that point the thing, and I don't know that I won't be at some point like I think we're probably going to end up somewhere closer to the iron glasses eventually, and I think probably apple will get there. This is just a classic case of no one actually knows what this should be, an apple man. They just listen.

I feel like I am as big of an apple fan as anybody, so I think I can say this that they are just very not good. They are not very good at releasing products that are not one hundred and twenty five percent like. They are not very good at just saying let's in a new category, right? They've had success without when the iphone came out, I was hundred times Better than any other smart phone like I think that's a fair thing to say.

We didn't think they had the the touch screen was Better than any other other screen. IT had a had like the keyboard you you didn't you won't stuck with the blackberry keyboard like all of those things you know pulled down to refresh all those things that eventually came along with make IT one hundred percent Better that in the ipad, ipad at least hundred, any other tablet that's out there, that's great. This didn't have to be a hundred times Better because no, that this market doesn't really exist beyond three movies in video games at this point. And so I feel like there is a lot more room for them to say but this out but like thirty five hundred bucks, like I just I don't know.

It's just it's tough. I still struggle to use mine. There was I know there's another immersive thing out. There's like the concert for one.

have you watched IT the no, I haven't haven't I don't have a lot of time. Just like I actually when i'm using IT, i'm actually just using IT mirrors. The mac now, which by the way, is amazing. I'll use IT for like having lots of windows open in doing research and all like myself and I really I like IT for all of that. I just don't have a lot of time to sit around and watch moves.

I wish I did the like ten minutes. Max.

yeah. I mean, I watched the submarine one, so like it's not like I don't watch any that stuff. I I haven't watched the weekends music video. I probable should do.

I am pare to be little scared. It's a little creepy at times, just out some shade. Anyway, that's a Jason, eight, ten daily. Those are three words.

Yeah.

we're starting today. IT is the twelve days of ship or opening. I have to be very careful every time I say that as we're talking now.

do the same .

thing over the twelve days of shipments. This is what they have titled IT because they're going to be announcing all, all the things here at the end of the year. This is the verge article, but uh, opening I should be over the next twelve day, starting today, thursday, december fifth. Are gonna talking about likely sora their video AI video generator? Maybe that will be publicly available or yes.

I think that's the plan that they are going to putting. Sort of terrifying video texting, video generation where I still can I get that people clapping for grandma singing happy bird, that I can't get IT on my head. Steven.

there is that. So we're going to see lots of weird hands, if I don't know, Andrew were listen to the show is the youtube crater he shares. I have video all the time on threats. They're literally terrifying.

And i'm just asking, please stop. Not a thing .

that should be existing in this world, really hard thing. So anyway, we more that with likely the next reasoning model, whether that is, oh, on something or if IT will something about, anyway, twelve days. I mean, twelve days of announcement is a lot of days. So i'm not sure i'm sure some those days gonna like partnership with so on. So but we will shipments, we will see what happens if we .

give apple hard time when IT does like a keynote, we're like, do I really need to be an event like the back of whatever? Yeah exactly. Do we really need an event for that? And now we're going to get twelve of those from opening. Do we need twelve events? Because you .

done one thing.

Which just feels like a youtube .

give me so well. Next we will talk about whatever they launched the seven days and they will have more days at, yes, what partnership that that was a maybe terrifying, I don't know, opening act partner with a weapons startup called andal on military A I. This way, they can integrate OpenAI and ChatGPT into its anti drone products.

I don't like any other words in this. And when I know what any of this is about, I don't like the idea of a start up weapons company like I I feel like I anyone know that that was the thing, although I guess whatever. Uh, what was tony starks one? Yeah, you know.

he did IT. Ah, I feel like you the one thing you don't want for this washington post refers to high tech military. Is the word fluctuation. What you really don't want is your lethal drone flying around, hallucinating targets, whatever IT might be like IT. All of the things that we know aren't bad about A I are just not the things that we want in our million in any of that.

I try, I tried to see the article, which maybe this confidential, but I tried to find out, like what exactly is the application for a head pot or for open a eye to be integrated into some drone thing. And I couldn't really find where they were saying what I would do. They were just saying that they're going to partner or so uh, stark industries, of course was the yes, of course, toy star tony.

Ah so anyway, yeah that's terrible. We will see what happens there. But what is of shipments? Stay tuned. We're onna do that ah before we go to deep mind, google is deep mind and the very subscription and be curious you your thoughts on that uh the verge adding actually a paid subscription and whether or not you subscribe, you get saved.

We have to share whether not we subscribe in the second, but first, I want to thank our ongoing sponsor, a wonderful rogan eva, who makes audio hydrate and loop back. Listen, I ever had about of four. If you've not tried audio hijack yet and you do anything with audio in your mac, you need to get audio head jack.

We're using a right now, jon are using a right now to record ourselves. Easy to record every video. IT is an incredibly powerful application for recording, for routing audio, whatever you do with audio, even if it's just application audio that you want to record and transcribe audio jack nose transcribe block, which is amazing.

You can live stream audio from audio hijack puts its super easy to actually manage your audio stream, so you can choose input devices like U, S, B, mix audio interfaces, your built in mix run through EQ compressors that has all those audio fix, or just keep IT, just go your microphone to a recording block to get a wave or M, P three file, and you can push that auto to other applications. Incredibly powerful. And i've also paired this with things like loop back another regime by application.

You can do just even willing. I create virtual audio devices that incorporate multiple inputs and senate to multiple outputs. IT is just a great way.

That is the first APP I installed, whether I get a new mac, maybe when I get my am for ultra mac studio next year. H this will be the first thing I install. And so here's what you do.

You need to try to go to mac audio dot com slash primary tech, and you can use the coupon code tech X X to get twenty percent off audio hijack. And some of their applications are their packages will get multiple together. P, S, another great one, really simple, like one button recording, way more reliable and quick time.

Just say we got a mac audio dot com slash primary tech. Use the coupon code tech X X to the twenty percent off. We love audio. Check here.

Thank you to rock me and hijack response ing the episode and recording every single episode all of them there there IT is I don't follow I I mean, google has eighteen different names for their like A I stuff. You got deep mind. You got geri.

What are some other ones? You got? You got malaria, curly 啊。 But deep mind, think, so deep mind, google A R research, think they, they have a model where you can give IT a static image, just give you a picture.

And deep mind actually create an entire interactive world, basically like a video game, that you can actually use. The keyboard and mouse or controller actually play this thing that IT created. And there's actually a gift here in the article from test ground, showing one of the things that created.

I've find this fascinating because I, you know, video game development. I don't know a turn about IT, but I know it's very time consuming. I don't like to create a video game, especially the open world, large scale.

I play a lot of final fantasy when I was Younger, which is very like huge worlds. And IT would take years for developer like game companies to make these games like square, unique and all that. And IT just seems wild to me that an ai just give IT a static image, and I could generate an entirely interactive world.

I wonder what this means for video game creation in the future. Where would this be even more expensive in huge games, which haven't even played recent games. But I know, um what does I got of war? And some these other games are elden ring, you know, they just massive, massive games.

And that was all human created. Just imagine how, when you insert some of this, A I I don't know how good IT is, but seems like an amazing things. cool.

yeah. I just remember a google domini is the consumer facing product. IT used to be called bard.

Remember the time when I used to be barred and all point was they remained, everything is german. I deep mind was a company that they actually are researched, that that they actually bought. And I think I was like twenty four teen, maybe is.

And they were, they were sort of they Operated very separately for a very long time. And recently, a lot of well, I think all of google AI effort have been sort of unified under deep mind. But I think I could be wrong. So if any replace now, please.

I'm sure a lot of not that's the deep mind is sorted like the AI technology research blab within google, where as germany is the product, right, right? And so there's a lot of overlap there in terms of technology from deep mind might find its way in. But also they are releasing things that are just like it's kind of like ChatGPT is the product that OpenAI has.

But then there's also sora and there's all these other things going on. And so I think you know, I think stuff like this is really interesting in terms of the like, the thing right now a ee does really well is sometimes options. Is this fantastic? I hate that.

I hate IT anything. I am .

looking at my list because of my let me summarize this notification for you. We're going to do the one work, right? Jason, unfortunately, you have been dubbed anyway. Um but I just think I do think it's one. It's great that the companies in labs like deep, but and continue to do this to I think it's going to be really interesting to see how they actually get used because a lot of these are still it's kind again, it's like the concept car.

It's like here's a cool thing so will say I ve also I keep hearing the you know here they talk about on the verge cast the places about like how all these companies models are not advancing fast as fast as they predicted. And so now there's like that slow down and we've talked about IT, maybe it's above stuff. So I just i'm i'm cares where the shipment ss is gonna go is is the open again and hit the the shipments.

Well, the thing I want I have an interesting thought about this, which is so what is a bit almost exactly two years since ChatGPT came on the scene, right? So two years ago is when I came out. But open eye is not a two year old company, right? right? They've been working on IT. And even when they released chat beta, that no idea that I was going to become the fastest growing consumer product in the history of everything, right? They didn't know.

And so when you just look at the the trajectory at that point and we went from three point five to four o again, the names totally meaningless because they don't make any sense, i'm sure make sense to someone um but not four point of four and then the letter of like what do we d even doing anyway? So like if you if you think that it's gonna at the sam Epace, like, well, how long did they take to get to three point five? How long? Like I think it's just we have a work perspective of that.

And I do think that there is a limiting factor to these models that we just that maybe they weren't anticipating. And I think that, that ceiling is lower. Like I think people generally thought that alms were the thing that we're going to get to, and I think it's equally possible that is just not true.

That is not going that they fundamentally are limited in their capability because of what they are. They basically like a predictive engine, right? like. And so I am sure it's a bummer that we don't have like ChatGPT, GPT five or GPT. Also, we only get one iphone a year. Like what I guess my point is like what is the cadences that we're supposed beginning these things I only we know we just saw him enough historical data points to be like, yeah, this is the .

trend mine when the cats felt like the sharpest hockey stick curve up from like three point five to four because I was like, you know, less than a year IT seemed like I I was trying to find article without the history of OpenAI. And half articles were pay world. So is a in psychical media article that output.

But opening, I started in twenty fifteen. And so yeah, nine years old. And you can see the through our founding years, such as such, elon musk in there, that I was november twenty twenty two that OpenAI launched GPT model a GPT three. And so have two years a well, last month is where december I don't even know where november went.

But yeah and well and if you think about IT, they they started in twenty fifteen. They released GPT three and twenty twenty. They released ChatGPT in two thousand twenty two in three point five miles shortly tly after that, right? I was in thousand and twenty and twenty three and then they released GPT four also in twenty twenty three.

So it's like but from twenty twenty to twenty two, twenty three, that's three years to go from GPT three to GPT four. So I don't like again, I don't know anything about how these things are done, like I really do. My son asked me all the time and I like, I don't know h GPT s ChatGPT how works? I don't know, right? Like it'll tell you.

So yeah, I don't know. I don't think that were that. Like, listen, time is a weird thing with OpenAI. In the span of one week, its CEO was fired and rehired last thanksgiving. So like we don't know anything, who knows how much that might to set them back.

technological? Yeah, I do not that I would ever to deal with that. This past thanksgiving was was a tech free.

Thanks giving. nice. Are speaking of actually? No, the verge. Yeah, which is thirteen years old. He has now added a subscription model.

Now we hear the attempts so much of the verge will remain free that you can read in their ads and things like that. But there's subscription, which is seven doors a month or fifty dollars a year. You get things like access to the two newsletters. I forgot the name, but also I think less ads, they said and the ads will be Better if you do see an ad. But you also, right is not said IT isn't that funny?

If you pay us, we'll give you Better ads.

I be less and Better, listen, and I get this sure, but also full R S S eat access, which is great, electable articles in their R S feed. And yeah, they basically talking about like this is a way for that be sustainable support in the world of google zero, where you know, google search does not really point to websites anymore. And yeah, they said fifty five thousand come to the site every single day for the past year, which awesome for them yeah.

So this is this is a subscription model. And you know the verge, I think was I mean, one of the few I feel like all the apple websites you look at nine to five mac rumors at, I I don't know if there's they might description models are not sure, but but largely not like you just go to the website, you know you just read the articles and it's all as supported. And as you've seen over the last couple years, I mean, there's been many applications that have had to gone away because they couldn't sustain the the constant of financially.

You know the official apple weblog famously, which is now in A I content farm and other with africa, some of them now, but this is the verge saying, listen, this is our the transition to this model, sustainability. And you know all that. I don't personally subscribe to a lot of news publications.

I do news plus, which I can now read like wall street journal articles, and which is great. Yeah, yeah. I do that. And I subscribe to a number podcast because I like supporting them and getting every versions. I don't, but I don't like, I don't describe the new york times or the washington post. And i've ranged into several pay walls trying to load pages for this podcast and I had to do the high distracting items just so I can see the headline but I signed up for the virtuous subscription uh for for variety reasons but uh uh get to that. I'm curious what what did you think when they announced this and then did you actually .

support so it's not surprising to me personally, I don't like this is I am a where they conflicted place, right for a publication that does have both freely available content as well as a paywall. So like that's great.

One of the okay, three things I don't like about IT one I don't love that nei is like what what of the rest? And this is not shade against tim necessarily, but it's like so many of you like the verge that we've actually got a shocking number of notes from people asking how they can pay to support our work. So so we're going going to put up a paywall.

Okay, I don't know. Like I feel like that. Like what is a shocking number? Three people like and they like we're shocked anyone wants to give us money for this. I don't even know that means. Secondly, this is whatever site does, but they're going to use a dynamic paywall.

And so essentially, what they're doing is when people hit their website, they are keeping track of how often they come and what are how many articles they click on and how long they see in the page and decide dynamically whether like this person is likely to pay. And I sort of feel like it's a weird thing. It's kind of ally, if you walked into the grocery store and you are one of its best customers and y're like what we're going to make you pay.

But if you just wanted in one day rainy off the street and you are really thirsty, they would just handed you a again out of milk and you could go like it's like the way they're not they're not a loyal company. Like why are they free? So there's a weird dynamic.

There works like we're going to capitalize on our most loyal customers and make them them be the ones that pay, which again is a Better alternative. IT just feels like when you think about IT that way from my customer experience, IT kind of feels weird to me. I don't know.

And then the third thing, I I think it's interesting the way that they sort of broken IT down, right? There's saying their home page, i'll still be free. The core news post the decoder interview, that's of all mean free. And then it's not one hundred percent clear what else will like the gel in the paying for like how do how do they determine that in terms of what's mind the pay? Um I think in in general, I think paydays ls are probably the the the best business solution for most publishers.

It's just so hard is that is weird dressing ld, so like if you look at a site like mac stories, they have a membership, right? But you can read the site for free membership includes other things yeah it's kind like, yeah, you can listen this whole by cast for free. And there may sometimes they're add or you can pay some of them of money to Steve. And because .

I you have on me tally get that I said the .

raining m apple .

cashes at midnight and .

it's so fun. I'm like what is still to, oh, this is what is still, anyway, anyway, my but but then if you pay, you get extra content. It's not like parts of the actual like you give you pay chapter three, seven and nine or now available to you.

But if you don't pay like it's just I don't know, it's of weird. I feel like done there's this like of the new times you have bloomed berg, you have all these IT doesn't get really expensive, by the way, project I don't know if they're so going on, but around Christmas time, even publishers do black friday sales. I saw I think you subscribe. I I think IT was like a dollar a week for like the washington post compared to you know thirty five dollars a month or something like. So if there's publications like that, that you do listen on a regular place, you might want take .

a so did you describe .

um I did not. However, I probably will because already pay for common, I paid for alex newsletter and I think it's going to end up being cheaper to pay for the whole side.

So it's command line and then tom warnes newsletter yeah then it's just i'm going to read couple paragraph s here because these are original reporting reviews, which I think is interesting. You know like iphone review i've view up and features will be behind the dynamic meter paywall. Their words many, many of you will never hit the paywall. But if you read us a lot will ask you to pay subscribers will also get full access to both command line and no paid or two premium news letters and he said, uh, i'm just to let to say that subscribing will get rid of all the trump boxes. I do appreciate how new lies like pretty harsh on ads and .

all those terrible ads that we put on web yeah you know chung boxes and .

third party programmatically ads cut down the overall number of ad units and only feel what's left with high quality ads directly sold by vox media. IT will make the site faster, lighter and more beautiful. okay.

And then subscribes also get access to full text R S S fees and early access to some big ideas about the future of media. So veg, whatever there. So I don't know. Um I don't do the news letters like I don't subway be those news letters anyway but the full text access has actually work up because honestly that feels like you know i'm paying for like even if you like when you pay for this show, you get an add for aversion and bonus episodes if you do their membership membership, like you get an R S S feed.

And like you can do whatever you want with that R S, you put in whatever pocket if you want, you can run IT through shorter cuts and demand every M P, three file and say, which you, your computer, if you want, like this is an open method. Like you get the open side of the project basically. And when I saw that they were doing full text in the R, S, S feed, like that also a risk, like someone can just post those R S feed links on redit and anyone can just download IT.

But I think the verge and you I understand its audience enough where IT knows that that's important and might be a selling feature and something that was that for me. And then I thought in like in my own use case, if I out of the they do, you could tell me, what if the new york times basically said, payment new york times, and we will give you an R S S feed of full articles so you never at visit the website. You could just using R S, S.

reader. I might do that because that that is how I consume news. Like I I open reader, I look at all the articles, I say whatever wants to our notion document for the show and then that's that's just how I do IT.

And and that was compelling for me. Plus you get good like a free magazine or whatever you do the year. So I so I did you know if you know what that's a but that's enough of a you know fifty thousand years that and I do read amon the verge a lot.

I do appreciate a lot of their reporting. I do think that dynamic meter paywall, like you saying, is a little weird. I wonder if how you would feel about this.

Like should they have done something like the new york times where you get like five, three articles a month and that is like the only thing they track. It's a different kind of metering, I guess. Yeah.

and I don't here's what you don't know. Did somebody else get four for a months and somebody else gets nine for you? I mean, I mean, I don't know, like you might just be pg, your profiles like we will give this guy for and then we see how often and you come back and if you come back and you use all five, then we're deathly.

And like I just I should have said, like IT does make sense that the people who use the site the most would be the ones who a would be the most willing to support IT and be like you're consuming the most content. So like I get that just on the other hand, also feels kind of strange. It's like but if I don't come very much, I could arrive at that article for free.

It's like weird like that. It's not just based on the a content a is free, content b is is pay. It's like content a is free. And for some people, content b may also be free because they only come to the website once every seven month. Feel a little but weird. I was going to tell you that if you subscribe to the new york times and you turn on notifications, the home screen of your iphone basically becomes because they will just be completely full of notifications.

I don't I don't want plea .

full of notification. I would be like all, I have seventy seven notifications and no kidding, seventy six of the money article.

Do you keep them on?

Listen, I need to know like because I often will like .

write about some of yeah but sten, I I am because .

they group up. And this is the one time, this is the one time, in my opinion, notification primaries are good because it'll be like south korea declared martial law. Trump le point. So in thought of this and .

something that is great.

yes.

I I don't listen. I I want if you do this like Jason, no shade, but I I remember I would sometimes see my dad's lock screen like we would be in the car, whatever he's driving. And I looked down at his phone and I just see like dozens of news headline notifications.

And unlike what is happening, what could not handle the stress. So I I don't do that. Uh, I would not turn unification. I think I notifications offer apple news like top, top stories, but like whatever, to send me a notification once every other month.

Setting, which is not really a setting, but that that's D I feel like I what is some curious thing like even looking to the future? So the verge felt like, and the I talked about this all the time, like they really have bet on themselves and their website as the thing, which is something that many other brands, I think can't or have not or have failed at like, you know, buzz ed or whatever they thought the social media game would be their saving Grace. And so I think obviously like looking to the future.

Is this the model? Because I someone asked us, I don't know if he was in a community or whenever they were like, I want to start a blog. Do we talk about this last week? Yes, we do. Tony ode de, get the bonus.

But someone ask, so you should you should support this show to do but even for someone for a brand today to like want to start a website, I I would not I would not just because like for discover ability and you're gonna have to be another platforms anyway. Like if you start a website today, this is not going to be found unless you promoted yourself on whatever and all the places you can promote you like social media is gna down rankest. You have to pay for advertising, whatever.

Obviously, all the mainstream news publications washing post new or times are on this model. Now the verge, like, is this the future if feels a little bit honestly like the cord cutting of fifteen, ten years ago, where I was like, you know, this is gna be great to the internet and now it's like, well, and I have to pay for every streaming service and i'm paying more now to watch content. I paying for cable out like I I feels like is not sustainable, right? Like ten years from now, people are not onna pay fifteen different news, things like maybe to play for apple news plus and one other one I don't know, like I don't know, just feels like the every site can do this. Like I can't imagine nine to five mac rumors, apple cider mar mar has subscription, but I I can't imagine them all having a pay wall. Is that the future?

Well, I think what's interesting about that is that if you think about IT, what makes people mad about pay walls is usually there's a article, an article that you want to read to decide, right, right? And you can't because it's pay world.

And this happens a lot for like for example, bloomberg, although you don't project, you don't inform to try to blow bloomberg, you just need to put mac mac rumors and find by mac in your rss feeder because they'll just summarize them for you. Everything go on. But so there was a time when you subscribed your local newspaper, because that was your source of news, and everything you are going to get came from that he came right to your house, you just paid, or whatever IT was.

And that was the way work. That's not how anyone consumes anything nowadays. And so yes, everyone like I want to read this article from here and I want to read this article there, but now i'm not going to pay for thirteen sites.

And so I don't think that, that part of IT is sustainable unless some of these sites in IT, like the verge, is great for their topic area. But if you want to know about politics, you you then also have to pay for the washington post or political or slade or something else like, no, I don't know. Maybe vox media need to do a bundle like and you can get like all of their different things, but i'm sure someone always thought of that.

But I just I don't think I don't know that it's not sustainable because certainly the ad business has become unsustainable. And then times and talks about this, like when your time about turning website, he one of the things he attributes success, first of all, no one was doing what he was doing at the time, but also links that value on twitter at the time. And so if you had a big our audience, you could get a massive free distribution, and you can generate a huge following as a result of that.

That's just simply not true. You can build a huge audience on on twitter or x and i'm sure you you seen this like you could post the link to in your videos, how much of the traffic do you get to actually comes from max percent? Yeah, when I look at the statistics of articles, like almost nothing comes from that.

And that actually always been true. Facebook was Better than they just literally ut shut IT off one day, right? No, not doing anymore. So what what is.

Think about youtube, which is wife, you know, aimed my efforts. There is IT does feel like the one place where if you grow an audience on the platform, you can then use that to to move people somewhere else. Like I started a community remaining for shortcuts and stuff for my personal channel.

And like I have, I think, four hundred years of people over there. And like four hundred is not thousands, but it's like four hundred people like or in a community that are like email address everything and that came directly from youtube, like I would have even posted about on social media. And so youtube physica one place with, if you do grow audience, you can like, steer away. And like this is why a fillip revenue is still a thing for youtube vers, because people can click links in the video descriptions and best of on amazon or wherever. So I don't like that feels like one the one place to do that still and like tiktok is not is still very see tiktok ers are like I would like to tell you where to follow me, but I can't because then tiktok er is not onna show this video to anyone and it's like what world .

are really think like anything? That's because all of these platforms realized the for example, twitter, it's it's terrible and not terrible IT sucks that they have made IT, so the links don't have they don't doesn't transfer value that way.

But that's because they realize that we are creating an enormous strides tion channel for all these creators and weren't not getting anything from and if anything, the thing that twitter has never been good at is making its own money. It's just not good at that. But even youtube though, youtube is weird because, for example, there's a there's a youtube or hood us travel stuff that I really like, and I watched almost every single one of his videos.

They literally never shop in my city, really. They never. I watch every single one. Now i'm not subscribed to that channel because I only to three channels.

One of them is this guy, Stephen robots, who just short cut stuff, one of his primary technology, right? And the other one is honestly our church, like we just three channels, that's three. So but you would think the youtube know so.

But on the other hand, the other day I clicked on one letter in clip from twenty years ago, and IT was a dining defying gravity when he was on there. And i'm not kidding you. Video in this feed is now like defying gravity with at twenty university doesn't like I watch one video. I watch every single one of this persons that like, I don't understand .

that they does feel like everyone's tweak and algorithm little too hard for for all the things. Oh.

you might be interested in this. Now let me show you more. And no, no, I just watched the one.

just that one video. I watched our grand day in center a river in one press jet. Please don't fill my hometown with all these. Anyway, I I think of all of all the websites I subscribe, the verge and know I just i'm glad at the R S. feed.

You know I mean, like that that was vive enough for me and I feel like there's their pricing is more reasonable than the big ones. You know I I don't want to pay three dollars a month for something. And I, you know, well, that's because bloomberg.

who charges ninety five hours, whatever their audience are, like people who are news junkies in business, specifically business and finance news junkie. And so they'll pay that much money because they think about, like bloomberg. Historically, you used to pay about one hundred thousand dollars a bloomberg terminal to get news stories published their first yeah and so it's like that makes sense. But the virtual their audience are nerds who really love and are passionate about things is a we were willing to pay you but no, not not very five.

yeah. The last thing i'll says I do I am glad that there is a publication like the verge that is still trying to stand on. We have a website because IT does feel like even with all the platforms and the algorithms like having a website, even personally like you think about mine, like I still want that home on the internet, that's my domain that I can move around.

And while IT felt like that was going away for a minute, IT feels like it's coming back like that. And if you want to place on the web like you, you should create IT don't build on on seven the platform. And I ve been thought like a basic apple guy.

The other day, he posted like the same. I posted something and he posted a reply. And IT was across all four networks, IT IT was x massed on threads and blue sky.

And I told him i'd like this post on every platform. He said something like, I hate this moment of social media. I agree. I agree. And i've been so close to like, what like? I am doing this because our people who follow me on these platforms and I want to communicate with them, then I also look at our community and like, well, there's several hundred people here.

Should I just post here like I would on social media and what people find that like? Or should I create a micro dot blog like you heard of that service like you can pay five times a month IT is a website, but you could basically treated like it's your own social media for but i'm like, who's going to go to my microdot blog every day? Like I know people still go to daring fireable dot net every day like I guess they just like low the home page.

I don't know how many, I don't know if people have the ban was that I do every multiple sites like what people go to and and remember, I used to do that. Like when I first started following tech journalism, I was like two thousand seven, eight, nine. And I would have like in gadget gizmo to, I would have a like boy genius report, see or whatever, like I I had whatever, the four, five, like big ones were.

And and literally throughout the day, I would remember, like my software, I types will be open and I would hit refresh and all four, five of them. And I would just see what was new at the top. And only now, in retrospect, I feel pretty nostril for those days, I felt like that was actually kind of great and like he was exciting when a new story posted because I was only like a few times a day and now IT was the flood of information. It's like, I don't know if should we go back to the adam.

I guess in a essential crisis OK, this is good. We're going to see new weeks. So this is fine.

We have a minute two. Here's the thing I know. I I think I see what's happening, which, okay. First of all, big picture.

The chAllenge is you can build you can build your thing on a platform, which is what you've done on youtube. That's great in the advantage that you get. You don't know your audience on youtube, but youtube handles all the distribution and discovery for you. So in that huge for starting from zero IT is almost impossible to start from zero is not do IT on something like sub stack or youtube or something like that like it's just take talk .

whatever and you make money that's also bit like youtube, but you to monitor and it's like real money.

But the reason is that they're handling that distribution. There's handled in that manutius ation. And they are handling, the most importantly, the handling the discovery part of the because distribution on the internet, you can solve that problem with like fifteen bucks a month paying for hosting in a word Price like that.

The disruption parts fine is the discovery piece of IT. So there was a time when social media, mostly twitter and facebook, to some exam, were discovery and in distribution venues, and they just aren't anymore. And so when you are using social media, you just need to decide where's my audience that I care about and it's not at all four places because otherwise, and I don't mean you specifically, Steven.

I just mean in general, the whole if if what you're doing is i'm just gna broadcast all these because there might be someone there. Youtube are handled in up for you. They're already handling the discovery part of IT for you.

Stop worrying about that piece of IT because again, and you have you have good size audiences on these platforms. Ers, but you don't have a million people on them. So just the law of large number says if you're only going to get a three percent conversion, even if it's ten thousand people, that's just not enough to care about at this.

Like because what is was three hundred people views on the youtube video gets you like. It's IT doesn't move the need of at all, not worth IT. So what you just described makes a whole lot more sense.

Thinking about in terms of like this is where I just engaged with the people that are already part of my audience. And so it's never going to be the because that creates stickiness. And then you can like that's the thing what you just describe IT makes a lot of sense.

Youtube allows you to build up that audience. Then if you don't want to be behold into youtube, you have to like translate that. That's why like that, why you have all these people.

Why does M, K, B, H, D selling APP and sell sneakers and do these things? It's because in the long run, those are his customers, not youtube customers, and he can build a whole new thing and then he can make a lot more money. You see tik talkers doing the same thing. Instagram creators that, like most of them are using, like even if you made zero dollars on youtube, but you could build enough of an audience to then move IT somewhere else. That's the play that makes a lot of sense.

okay. So what are you saying is i'll just continue posting how blue sky threats eggs and that no.

i'm saying pick the one where your people are and now where about the rest of them?

It's hard. It's hard. It's it's hard because as as someone who is trying to build business basically online to feel like it's like a it's like the promise of potential, like you could potentially reach thousands of people.

And I might have a stupid thread that goes viral because I didn't charge my magic mouse. But then i'm like this engagement is just people being mad at me. Do I want yeah .

and did any even follow you? And did any of them click on one of your youtube videos because you don't get paid anything on threats.

right? No, no, this I know.

but even if they did, you're not going to get paid anything on threats. Like threats doesn't have any manipulation.

really doesn't say I just don't like other people do words, doesn't have ads, no, but but you can get paid for you like threats will pay .

you for views that doesn't seem sustainable until start getting.

But I I would say that the threads was giving notifications of like so one so follow you from this post, which I think plays on the exact feeling that you just said. Like there is is trying to tell you you are growing an audience by this weird threats you just posted. So keep doing IT.

It's like this weird. I don't know. I'm with basic guy. I just said I don't like this moment social media and .

what to do I I agree. And I mean, the nice thing is with the exception of x, you can post on the other three major ones just using one apple. What would like that? That's great.

And there's the federation things happening, and I don't understand any of that and I don't know like exposed to be a good, great. I don't it's actually probably exactly the opposite because with more servers running in different place. But all i'm trying to say is like, yes, freedom, good, whatever blood.

I just don't think is the amount of effort they think about the amount of effort that goes into like the friction every time you're talking like where should I post? Well, just posted in four places. That's why the same seventeen people like the post on all four platforms, they would have just followed you .

wherever you in. Well, you can follow me at microdot log. Ash, that's could be the next point you see.

But really, if you were going to tell someone where, if, when you just rather say, please go find my youtube channel.

yes, I, yes, I tell people that I also like saying my website domain because it's funny and people will remember her and it's very short beard that F M.

I think that you but yeah, I think it's amazing. I just think we tell people all of these other things when really like, why do I tell people where i'm twitter? Why don't I just say just google my name and go to the inc.

Pay article page because I got like really care about the the only one of those places that the audience matters for you is the one where views translate to dollars. So who cares? The other part is the here's the thing though, hundred thousand eug yp t describers.

That is an amazing accomplishment ment and that's great. And the people leave comments and stuff, but IT doesn't feel like an interactive audience, right? Because it's like it's a synchronous.

You post a video, people then watch IT over a long deal before the time, where is on twitter and whatever. Like I can have a conversation with them. Like, yeah, but you shouldn't be wasting all your time having this.

Well, this in deal problem is google is for whole people. Okay, now that's an article need to talk about yeah OK. So going to do IT about that.

F, B, I, messaging, going to have to do another lighting round, which is never really in the lightning round. We going to try IT. We will try.

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And when you go to notion dot com slash primary technology, that's all later, notion dot com slash primary technology to try the powerful, easy to use notion AI today, when you use our link, you supporting our show and notion is free, so you should try notion dot com slash primary technology. Thanks to notion for response ing this episode. And while you're planning, you're probably going to get hungry, let's be honest, and that's why you should go to hello fresh, hello fresh of as number one milk IT.

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Would you like I think I talk you about IT before, but i'll talking about that was just that good. But with there are these bacon burger cheese burgers, bacon bin cheese and burger cheese and bacon burbo burbo bacon cheese. Very good, Steven. With them, they were very good. I had one for breakfast and .

I can't think I love too much burbo. And also, I mean, i'm looking here on the help for some page. Does everything bo looks amazing.

we having actually big and then you can bake them, you know what to think about the bag is that get like boil them or something, but I don't know, make bags, but these you can just bake them .

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New subscribers only varies by plane, but it's ten free hello fresh meals. Just got a hello fresh dot com slash free primary. Is that hello fresh america's number one meal IT? I don't know why I sounded like bad man there.

I don't know if I don't know.

but anyway, listen, google for all people. You said people should google your name. Listen, that's only all people doing that.

And this is article from the wall street journal and talking about demographics and google search. And basically, we ve been talking about months now. It's just like Younger demographics. They're just using google lesson less. And honestly, because my kids, they don't have like open access to the internet and social my kids and but they want to search for things and some they use.

they use the short. I think I think what you mean is they don't have like unrestricted access to the that's that's think we don't let them use the open internet. We've created .

our own here. They use the instrument. You have access to hk.

Only my youtube channel, anytime they opens so far, was directly to my youtube. Gentle, amazing, every video that's really the use. no.

Uh, but yeah, demographics studies whatever more or more they saying is a thing for old people and yeah Younger people just using tiktok and perplexity or whatever to search for things. Yeah I I still am frustrated by google search most of the time. I resolved now to like leaning to the A I overview some time. And I like this is giving me an answer. And I just tired enough to not have to visit the websites, not just take the A I overview and say, sure, but I don't know all people yes.

I don't have much to say as a liamine an old person, although I did switch my default or chin away from google apparently .

you're Young.

Apparently that's not forcing.

How do I put quick the video on this? It's .

actually, yeah I don't know. It's just cross promotion.

It's something anyway, I, you should described in my microdot blog anyway. So this was also, this was a renews. The F, B, I is encouraging or urging americans to use encrypted apps because there's been a chinese bad actor, basically chinese infiltration, that have infiltrated A T, N T, verizon and lumen technologies and are able to access messages across those platforms.

And so the FBI is encouraging americans to use and then encysted apps, which I am linking to john group's article because this this one paragraph just makes me just makes me upset in jang graver says it's a problem, says it's a clunker of of a paragraph. This is john g. Group talking a clunker of a paragraph from the nbc news story.

This is from the N. B. C. article. Quote, privacy advocates have long advocated. I'm not a that feels clunky already. Would you write .

something like that? Except, yes, I think what you just said was something along the lines like, I don't to play the tape, I don't remember, but you basically said you the same thing. You there's been an inflation by some inferiors .

who have infiltrated, but i'm this is a pot .

can also like i'm .

not no one I do agree that that is not .

the way that should be work.

There is no editor between this mouth and this michonnin just go straight there. Privacy advocates have long advocated using end to end encysted apps signal and WhatsApp automatically implement and to end encryption in both calls and messages. Google messages and imessage also can encysted calls and text.

In the end, so much is monkey about this program. Yes, signal. And what's up? They have encryption. Google messages like what even is. That like what are they even talking about, which is just ridiculous. And as john group points out, there's a call button, google messages, but I just calls, I just use the phone to call.

Is A T A call like a face? And to say that I message can also can encysted calls and text in the end, what is that? Even like our message is encrypted, full stop, but the message is APP on your phone does both R C S M like? I don't know that you do want to take the time to tease out the details, but this is a poor explanation, what our message is and can do. And also like the calls, guess face time calls are encrypted, but if that's what you're doing. So anyway, I think is there is a great job actually explaining the techno details, I feel like, but also is a little hilarious, that the FBI is encouraging people to use encysted apps, because the F B I has had a long history of wanting to get around encysted naming locking devices. Yeah.

yeah. Well, and basically what has happened is that this chinese affiliated spy group has theyve essentially tapped these companies. And so they're able to put sock out data and listen to calls or whatever is like they're able to do.

So if you just make sending plain text ss messages or whatever, that is just traveling on encysted down to those servers uprising. And if somebody has access surprising server, then they can see all that kind of stuff. So what they're suggesting is like maybe don't do that.

which by the way, is just like good advice.

true also, maybe don't do over my message either, but the encysted is not the problem. There is just not a good idea um because here you know get a message what they basically saying is yeah using stuff I message signal WhatsApp. All of those in for messaging are fine by concerns of the encryption.

They are different. I'm not going to get into the differences there but they are they are its fine. Um uh I would not be using telegram for that because telegram by defauts is not an encysted service, right and neither SMS by like to fall because it's just like literally sending bits over like the fall lines or whatever.

So yes, the most ironic part of this is that the FBI has typically not favoured red encysted because that makes a harder for them to get information. And typically what that means is like it's not a messaging part of IT though it's they want to be able to descriptive device. And so IT is interesting.

The FBI can they can want to have both ways. You should definitely use encysted t messaging because if we can get access to your egypt device, IT doesn't matter. We will still held the decrypt all the information, right? I'll be fine.

So we can. So like they're fine. Recommending this IT doesn't change the thing, which is they want a backdoor to enrapture in, but they want is a back door to the enrichment and the device period, right? They want to make sure that they're able to do that. And this goes along with the story.

We never talked about the story, but since this is a lighting around, which means we spend more time on every topic they discovered, there is a recent report where some researchers discovered that they was an I O S eighteen added a feature that if the phone sits for a period of time at reboots, the phone when an iphone reboots, that goes into a before first unlock state, which is a more secure, meaning all of the data is literally scrambled on the device, right? And so, uh, all of these things go together. The f guy was really unhappy about that, but they really want you to use encysted message. It's just must be really hard to be like choosing which one of these things is. The bottom line is use a good password on your phone using the message, right?

Like I I get so like I don't even know the call, but when I see someone enter all zeroes on their iphone for a pass code and like four is not even six four years, or like four ones like you don't and listen, I can reveal who this is because they now, and also put them a .

greater risk body. Someone tell them who IT is, where to find them, where their phone is right now.

and what the past code is. Well, here's the thing. I have one, those person in my life who does not have any pascal on their phone. None, Jason. You can literally just walk up and .

pick up the phone and swipe to unlock.

literally, literally. And i'm like, I don't i'll go to like a sports ball game or like a concert, whatever. And then I like people I don't know, people just don't think about, they don't care.

But like people were put in their pass code just like holding their phone out. And it's like all hundred rows behind, you can see your pass code right now like I could I could get in your phone right now. Like, don't don't do that.

I also, I use an american american pascal that's one hundred characters long. That's how I do. It's not a hundred. I do. You use an off an american basket OK.

So i'm just going to pull S R. I. I'm going to just go back to, we talk about the couple weeks go, but I interviewed the chief technology officer of club fair in the CEO of one, passed on stage a web, some.

And I will just say the thing that the C. T. O. Chief technology officer of crowd flare said, was the most important password that you have, by the way, is not your phone, is actually your email.

And the reason is what happens if you go to reset your password anywhere, they send you an email. So the most important best word you have to have is on your email, do not reuse their password anywhere else. IT should be gybed, and you should save in the password that you should not even know your email password.

You should just be still stored somewhere, but because that is by far the most. The second most important one though, is the past code on in your device. And the reason for that is if somebody gets to access to your device, they don't need your email password more phone third most .

important password is you support the show primary text out of family and click onus episodes and you create that membership password. That's the, that's the third was important.

There is actually fine. If you .

don't put a password, I do, you need one more to finally finish this text of this year. I feel like I heard about this news for years now. I thought this like this started many years ago.

They working on, they working on IT. So now walmart officially owns visio and all the TV are super cheap because you just put ads on IT and i'm like, that's cool. More ads. So yeah and .

this is not just more at this is like, well and is the connection like because I think walmart already has this thing where words you can connect with disney plus and so like they will use your waller t information to show you dynamic ads in disney was like actually don't know anyone would do that because what do you want that for? I just want.

I want the days, or you can to get a dumb T V. I want a dumb T V. That's a nice T V.

My OLED, my L, G G, whatever, serious. So it's like the nicest all that they make that doesn't like wrote IT out of a screen or look like a fish tank or whatever. We're going to go to listen.

We're going to see E, S, this year year, and actually it's next year, but we're going to see E, S, N, G. anywhere. I'm going to show you all the wild tvs.

It's going to be amazing. But the first, what do you think the first thing I did when we put that thing on the wall, no internet, you said I turned off the wifi. Yes, just turned off the wifi.

I do not want that thing in part of the reason I did IT is because, you know what I did every time I turned IT on IT would want to restart upload IT software i'm like you did that every day for the last fifteen days. You don't get anymore. Sorry, I cutting you off from the internet completely. And you know, as long as A T, V works forever, the way I did, the way I want to talk about the box, great. I don't need any new future.

No up. They going to make a panel look Better.

I doesn't need to do anything, and you know what I did? The second thing I did is I looked into an apple TV. I don't need that on this. You're all you ever .

going to do to show the content. Nothing to do, nothing else that, yes, are the final thing before you help me with my my E V trip next week. Yeah, your article about this is everywhere.

The intel. C. E O, I was out of pet girl singer, yes, you in the C E. O for .

200 years。

Val, years. But as you might expect until it's not done well, centers. And so the board basically gave him a choice like retire or fire. And yeah, he's out. Well.

the interesting thing, and I don't actually think I said this quite like this in this article, but when they hired him, ban times and asked that gassing you're shortly after you hired about like, hey, I think what intel really needed to survivors to spend the company into two. One which is like we make chips for laptops, and the other one is we actually just manufactured like a foundation like T, S, M, C, which just makes chips for everybody.

They make them these chips. They make apple chips. They make all those chips. Apple sica e apple design them in T S M C. Just manufacturer them.

I needed to split in, pat gelsinger said, hey, with the barden night, we talked about that and and I said, I don't think that that's the right raw. So don't hire me if that's what you want to do. So they hire him and they didn't do that.

Another like actually in the carom. So because I the problem like intel, they missed out completely a mobile and then they're so far behind an AI. It's like their culture just does not seem to allow them.

And and if there's anybody who understood in town, like pg gassing girl was the architect of the like forty forty ty six processor, right like or the eighty four six processor is like he but he knew to like he spent most of his crew that he was a highly, highly respected CEO for vm r. And then he came back to intel is like he was supposed to save the company. And I think it's pretty clear now that the only way intel survives is by splitting into two different companies.

One that I mean, i'm gonna seeing the success of T C M C, T S M C ah, even just the apple chips like the. O yeah, they should have me too. I want to say, yeah, do that, do that, do that. But also just known far behind, I don't know.

I mean, you actually remember this many reliance is probably do like when apple announced IT was going to intel chips, IT was like circa or seven, two thousand and six, two thousand and seven, there nothing they were going back. And like there was the whole campaign, like, what are these intel chips doing in max? And IT was a bit of the other celebrations the right word, but like people were like, oh yeah, great.

Like faster chips, the intel chips. Intel inside was the whole, like, know, the m era of three, four years. Anyway, IT is interesting to see kind of a long fall of a company like intel when, you know, even having a huge lead does not mean you're invincible and I think that's just kind of the shows like even though, I mean, they were the lead right for many, many years.

I mean, no, yeah and no, I need to help. This is our personal 的 happening。 I want to try.

I'm trying to do a map here and not docks myself. This is going to be a chAllenge. Okay, this might be a chAllenge.

So I am driving to Jackson bill next week. okay? OK do not like podcast thing. Talking, talking to podcast people.

Now, a from temper to Jackson ville IT is a two hundred fifteen miles, something like that. And the route that I would go is not on the main highways. basic.

So that is like two hundred and twenty four miles. The range on my tesla model s is ten plus years old. okay? Is like if I turn to one hundred percent, it'll be like two hundred and twenty miles, but likely driving and whatever like problem problem.

Not, probably not. And the other issue is the the rout of this map, maybe should pull a testers map. But this map right here, this is similar to my road. I'm not showing where I live, so i'm not docking myself. Like this is the route and it's close to the miles.

A lot of IT is like back roads from like ocala to Jackson field, which is more than half of the trip is not really any charges between ocala and Jackson. Bill, now I live closer to O, K. So like I could make you more than, I mean can make IT almost most of the way on a single charge.

But like let me see if kind of searching tesla super charger and a let me just try that if I put IT in between and see if apple maps can do this. Like you see that the charges that I could stop at a really close to Jackson bill. So I feel like I don't know, I want to risk that.

And then otherwise, uh, there's ones like here in OK, ala, I guess this might be one half way through. So like what what do I what do I do? Because I also going to try and go back same day. So so if I if I you put this out .

into your tesla yet? No, I in the tesla, I mean, literally that's the first step. And can do that in the APP.

by the way, can you like round trip? T.

yep, you can do all of those things. So if you go into in the APP, if you click on the location, which i'm not onna put up, because IT will bax me, because IT shows my, and you go to navigate and type in where you're going, type in the address where are going, IT will figure out the right for you. You can also tell IT because they will base IT on your current state charge. You can tell you like i'm on a charge of the way to hundred percent, i'm going to leave the hundred percent and it'll show you like charging, if you would, where you would need to charge. And then you can just so you you basically do a multi staff out, you start here, go here and then third step is back to home and it'll tell you where you need to charge and he'll tell you you rote based on the charging.

okay. So I just kay just just told me what to do and is basically saying to charge ocala like I suspected, and then I have to charge and Jackson well and then I can make IT back, maybe charge one more time near or landa. But here's the here's here's here's the other issue in Jackson, bill, where I am going, there is no supercharger nearby the event.

So I guess I have to either charge up before the event and then go or I have to plan to charge up after. It's not gonna be like thirty minutes or whatever, forty minutes, but that that's like the real thing like I would love if there was a charger at the venue, I would charge IT while i'm speaking whatever, then i'll be ready to go and charging al called back on the way home. But you don't mean, you know one of these issues.

I mean, so yeah, you're gonna just had to play in your raw in your timing based on that. But if you so okay, your goal should be like to pick you like arriving there with a low data church flying because they'll charged faster, right? And you don't want to have to like fast charger the whole way.

There very well could be a level two charger. And evel, in search for super charges, there could be a level two charger like a hotel or something. I don't think about map is the way you should be doing. This is the first thing I will say. The second thing I will say is there's an APP or service called a Better route planner A B R P.

You should definite down of that APP in in its a great APP planning routs for you like this and it'll show you level two charges, which are like basically home charges that a lot of hotels will have that. So they're very well could be where a place to some place close to where you're going to be. The thing is, if you are gonna be there for two hours, you're only going to add a max mum like twenty, twenty two percent to your battery.

So that's not like going to work. You're still gonna to charge. So this I mean, I don't never think about IT other then I just know, okay, like where where do I want to get to so what drive over? I drive and I want a half each way, at least once a week to take her daughter to soccer er yeah and I just know like, okay, if i'm charged up to IT, I had to adjust a little bit because it's winter and it's freezing and so you don't get good at very up here, but it's okay great. I know charger right there.

I'm going to just arrive with this amount of city to charge and honestly, i'm not not going to charge to one hundred if you would make me arrive with thirty five percent, i'm going to charge up to eighty and then I be at fifteen present because I charged really fast when I get there and then i'm just going to charge up enough to get home right. Like I don't i'm not worried about IT as much. I just want to make I just do that at.

But honestly, your car will tell you, the car will tell you, just put IT into the car, see what IT says. You may have to take a slightly different, right? So maybe you will take, maybe the road you have .

to take is not the most ideal. Well, is this the a Better right planner?

APP, yes, that's IT great. It's super helpful.

Okay, why want to get IT? And this can be my first time, like doing a trip like this where I have to charge before I get home me like, yeah, is the first the first one doing itself? We will see maybe I drive to see yes, IT last vegas in the test.

You're not driving .

to see that would take forever to charge anyway. So that's that's my my plane. We're going to talk about the ball.

I want to think about the books and as the take back test real article about how costco can stop selling books. And yeah yeah, I want to think about the episode. So here's what you do.

This is the most important password you'll ever make. What you do is you got a primary tech, that of him. And I don't actually think you even make a password.

I think membership just image you the code, so never mind. But what you could do if you want to the bonus episodes and get an every version of the show because supporters an apple podcast. But if you do there, you don't get chapters.

Not my fault. We rented about that in our easter eg. Bonus bonus episode, which someone actually message me that they listened all the way through after the music.

So if if someone else heard that may have more than one person or that, I would love to know because we we did put little thing at the end. But I, through the apple pocket anyway, exports an apple podcast. You had every bonus episodes y're all got a primary take that of like bonus episodes.

And you could support us there about about fifty hours a year and go listen our entire back catou e and new episodes in the future. And you can support us like five star rating and reviewing apple podcast will give you shut out on the show or on youtube if you want to watch this there, youtube come slash at primary tech show and our community social, that primary team everywhere in every social media. I but I cannot sustain multiple accounts, but we've love to. We appreciate your support to thank for all those who support to show already, and I will see you over in the bonus episode next next week.