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cover of episode Tween Podcasters Are Taking Over the Internet

Tween Podcasters Are Taking Over the Internet

2025/4/24
logo of podcast Power User with Taylor Lorenz

Power User with Taylor Lorenz
AI Deep Dive AI Chapters Transcript
People
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EJ Dickson
T
Taylor Lorenz
通过深入探讨互联网文化和政治，Taylor Lorenz 为听众提供了对在线世界的深刻分析。
Topics
Taylor Lorenz: 我注意到越来越多的青少年出现在播客中，他们拥有高端麦克风、大量的TikTok粉丝以及来自大公司的品牌交易。这引发了我对这一现象的关注，以及它对下一代媒体的影响。 我与EJ Dickson讨论了这一趋势的起因、发展方向以及它对内容创作的未来意味着什么。我们分析了青少年播客如何模仿成年人的播客形式和态度，以及青少年播客如何重塑下一代的媒体面貌。 我们还探讨了青少年播客的听众群体、内容特点以及背后的商业运作模式。 最后，我们对青少年播客的未来发展趋势和潜在影响进行了展望。 EJ Dickson: 我认为青少年热衷播客主要有以下几个原因：首先，播客制作简单，门槛低；其次，播客领域的广告预算比其他平台高，有利可图；第三，成功的播客案例和短视频平台的推广，吸引了青少年参与。 我采访了一些青少年播客创作者、平台和制作人，了解了他们创作背后的故事。我发现，许多青少年播客的内容都经过精心设计，以适应短视频平台的算法，并最大限度地提高传播效果。 此外，我还发现，许多青少年播客都与品牌进行了合作，获得了商业利益。 最后，我认为青少年播客的兴起将对媒体行业产生深远的影响，并改变下一代的内容创作方式。

Deep Dive

Chapters
This chapter explores the emerging trend of tween podcasters, examining the reasons behind their rise in popularity and the significant brand investments in this new market. It discusses factors such as ease of podcast creation, advertising budgets, and the influence of successful podcasters.
  • Ease of podcast creation compared to other mediums
  • Increased advertising budgets in podcasting
  • Ubiquity of podcasts on platforms like TikTok and Instagram
  • Influence of successful podcasters like Joe Rogan and Alex Cooper
  • Impact of Barstool Sports and Dave Portnoy

Shownotes Transcript

From middle schoolers riffing on school lunch to kids interviewing political figures, podcasting is no longer just for adults. With high-end mics, massive TikTok followings, and brand deals from major companies, tween podcast hosts are building real media platforms from their bedrooms and local studios.

New York Magazine's EJ Dickson joins me to break down who the major players are in this growing space, including the MD Foodie Boyz, SaltyBoys, GSD Nation, the LOL Pod, and more. These tween stars have loyal fan bases, viral moments, and increasingly, the attention of advertisers looking to reach Gen Z and Gen Alpha audiences.

We examine how kid-led podcasts are mirroring the formats and attitudes of older influencers, from Joe Rogan to the Paul brothers. And how, as more kids turn the mic on themselves and start broadcasting their opinions, jokes, and hot takes to the world, it’s reshaping what media looks like for the next generation.

EJ and I discuss how this trend took off, where it might be going, and what it says about the future of content creation.

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