Alexander Yapolsky: 我认为SecurityScorecard的增长既来自于新客户的拓展,也来自于现有客户的增值。目前,我们的重点是拓展新客户,因为我们是量化网络风险概念的先驱。我们构建了一个类似于信用评分的平台,安全评分被全球超过2800家客户使用,包括前十大银行中的九家、46个国家的政府以及保险公司。平均交易规模约为3万至4万美元。如果能帮助10%的客户更好地使用我们的产品,并将其应用于管理第三方风险报告,我们就能在不获取任何新客户的情况下使收入翻倍。因此,提升现有客户的产品使用率和价值是我们目前的核心战略。
This chapter explores SecurityScorecard's remarkable growth journey, from $70 million to $130 million in annual recurring revenue (ARR). It examines the key strategies behind this expansion, focusing on both acquiring new customers and upselling existing ones. The discussion highlights the company's unique approach to quantifying cyber risk and its impact on revenue growth.
Growth driven by both new customer acquisition and expansion of existing accounts
Focus on upselling to existing customers to double revenue without acquiring new customers