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Former IDF spokesperson Jonathan Conricus joins Eylon for a deep dive into Israel's strategic challenges on the communications front. Conricus shares his inside perspective on Israel's approach to information warfare, public diplomacy, and the evolving military strategy against Iranian proxies. He candidly discusses the IDF's tactical successes, the shortcomings in Israel's strategic planning, and the urgent need for a more coherent national strategy against Iran's growing influence. Conricus also offers insights into how Israel can improve its international messaging and why it's crucial to prioritize global public relations in the ongoing conflict. Tune in for a thought-provoking discussion on the complexities of modern warfare and the future of Israel's national security.Credits: Co-Creator and Host - Eylon LevyCo-Creator and Creative Director - Guy RossExecutive Producer - Asher Westropp-EvansDirector - Lotem SegevGraphics/Assistant Director - Thomas GirschResearch - Dan Dimendberg00:00 Coming Up00:46 Monologue02:29 Main Titles02:43 Introductions04:03 Comms strategy vs military strategy12:00 Inside the IDF spokesperson unit21:38 Conflicts of messaging to domestic, international, and enemy audiences27:47 How UN and NGOs betrayed Palestinians34:44 Is Israel losing the information war39:11 Jonathan's plan for Israel public dipolomacy49:30 Media bias54:25 Iran strategy04:33 Abba or Aba?
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