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How does Israel manage its global communications during times of war? In this episode, Eylon Levy sits down with Tal Heinrich, former spokeswoman for the Israeli Prime Minister’s Office, for an unfiltered conversation about the challenges, successes, and failures of Israel’s media strategy in the wake of October 7th.
🔹 The urgent call that put Tal Heinrich in front of the world’s cameras 🔹 The chaos inside Israel’s media war room after October 7 🔹 How the international narrative turned against Israel—and why it happened so fast 🔹 The media’s double standards: Why Hamas isn’t held accountable 🔹 What Israel must do to win the information war
Don’t miss this insider perspective on the battle for global opinion. Subscribe for more hard-hitting conversations on Israel, diplomacy, and the war beyond Gaza.
00:00 - Coming Up
00:20 - Monologue
01:51 - Intro
02:28 - Becoming a Spokesperson on October 7th
13:40 - The Media Strategy
19:00 - Our Most Memorable Interviews
23:08 - The Woke Right
27:18 - How Money Got to Hamas
30:37 - The Case for Total Victory
35:50 - US Presidential Influence
38:08 - Why Tal Left the Prime Minister’s Office
41:40 - Improving the Fight - The Importance of Storytelling
55:27 - Reflecting on Our Work
1:05:03 - Wrap Up
Co-Creator and Host - Eylon Levy
Co-Creator - Guy Ross
Executive Producer - Asher Westropp-Evans
Director/Editor - Benny Goldman
Studio Manager - Lotem Segev
Graphics - Thomas Girsch
Line Producer - Tal Segal
Intern - Jesse Sklar
**Inside Geneva)**Inside Geneva is a podcast about global politics, humanitarian issues, & international aid
Listen on: Apple Podcasts) Spotify)
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