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cover of episode Meta Plans to Offer Full AI Ad Automation This Year

Meta Plans to Offer Full AI Ad Automation This Year

2025/6/2
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WSJ Minute Briefing

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Luke Vargas: 我独家报道Meta计划在明年底前允许品牌完全使用人工智能创建和投放广告。品牌只需提供产品图片和预算目标,人工智能将自动生成整个广告,包括选择目标用户,并根据用户的位置等因素进行个性化设置。这将极大地简化广告流程,并可能提高广告效果。广告收入是Meta的主要收入来源,用于投资AI芯片、数据中心和AI模型训练,因此这项举措对Meta的未来发展至关重要。我相信这项技术将彻底改变广告行业,为品牌提供更高效、更智能的广告解决方案。

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These days, your business needs total visibility from global shipments to tariff impacts to real-time cash flow. That's NetSuite by Oracle, your AI-powered business management suite trusted by over 41,000 businesses. Download the free e-book, Navigating Global Trade, Three Insights for Leaders at netsuite.com slash minute. Here is your morning brief for Monday, June 2nd. I'm Luke Vargas for The Wall Street Journal.

We are exclusively reporting that Meta plans to allow brands to fully create and target ads using artificial intelligence by the end of next year. According to people familiar with the matter, brands could present an image of the product they want to promote along with a budget goal, with AI creating the entire ad from there, along with deciding on which users to target and personalizing the ad to specific users based on factors like their location.

Advertising accounted for 97% of Meta's overall revenue last year and funds the company's multibillion-dollar investments in AI chips, data centers, and for training AI models.

The Trump administration is expanding its spending review of federal contractors beyond consulting firms to now include 10 technology providers, including Dell and IT firm CDW. That's according to a letter sent by the General Services Administration to 10 companies asking executives to justify their work and find areas to cut.

The U.S. spends more than $80 billion a year on IT products and services. Dell and CDW didn't respond to requests for comment. And Asian steel stocks fell today following comments by President Trump that he plans to double tariffs on steel and aluminum imports to 50 percent starting on Wednesday.

One outlier, Australia's Blue Scope Steel. Shares of the company, which runs a mill in Ohio and sees the U.S. as its top region for growth, has seen its stock rally this year on bets it'll benefit from the U.S. tariffs.

Stock markets in Asia have ended the day lower. European markets are also lower in midday trading. And U.S. stock futures are down ahead of earnings from Campbell's and comments from Federal Reserve Chair Jerome Powell at an international finance conference. And we have got a lot more coverage of the day's news on the WSJ's What's News podcast. You can add it to your playlist on your smart speaker or listen and subscribe wherever you get your podcasts.

Tariff and trade policies are dynamic, supply chains squeezed, and cash flow tighter than ever. You need total visibility from global shipments to tariff impacts to real-time cash flow. That's NetSuite by Oracle, your AI-powered business management suite trusted by over 41,000 businesses. NetSuite brings accounting, financial management, inventory, HR into one suite to help you know what's stuck,

What it's costing you and how to pivot fast. If your revenues are at least in the seven figures, download the free ebook, Navigating Global Trade, Three Insights for Leaders at netsuite.com slash minute.