An email to your potential customers is one of the most important tools you have as an entrepreneur. What happens when your emails go straight to recipients’ Spam folders? Chalene explains how to maximize the chances that your email will land directly into your customers’ inbox. She also explains some of the legal issues around managing and using your email list - remember, knowledge is power and you want to keep everything related to your business above board. She includes some useful online tools that will help analyze your emails and determine the chances that they will make them through the spam filters.
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