An insight into collaboration with Pelican House X Shrimps. Why collaborate? How can we make it an enjoyable and effective process? How do we know whether it has 'worked' or not?Welcome to Up With The Lark And, a podcast for creative entrepreneurs hosted by me, Calandre Orton.In a world where technology shouts and AI feels mystifying, hopeful and threatening all at once, I find myself drawn ever more to understanding the human mind. In particular, how and why the human mind creates. Today we are lucky to explore a particular facet of that ability and desire to create which is the alchemy of creatives working together. It may feel that we live in the era of collaboration but we know that the creative partnership has always been an important part of the creative landscape. Today we are going to explore the various elements of collaborations. Who had the idea first? How do you approach someone? How can you know that it will be a good fit? How can you go about blending two creative disciplines? How do you develop great communication? How do you handle the nitty gritty of cash, contracts, risk and responsibilities? And, crucially, how do you measure success? Joining us are Hannah Weiland, founder of Shrimps, Isabella Valenzia, founder of Pelican House, and India Holmes, creative director of Pelican House. Pelican House is a design studio that exists to create unique rugs and homewear collections with a focus on craft, quality and makers. They are no strangers to collaborations having worked with Lucy Williams, Camilla Guinness and Barlow and Barlow. Shrimps is a British womenswear brand that has just the right wit, edge and warmth to earn it quite the cult following. They too are experienced collaborators having worked with a range of brands including Strathberry, Binibamba and Daisy. It is safe to say that these ladies know what they are talking about. Welcome to Up With The Lark And Pelican House and Shrimps. Pelican House: www.pelican-house.comShrimps: www.shrimps.comUp With The Lark: www.upwiththelark.com