Today With Erika Ward:

In this insightful replay, Erika Ward, a powerhouse designer and former accountant, joins LuAnn to share how her career in finance laid the perfect foundation for a thriving design business.

You’ll hear how Erika approached her pivot with strategic clarity, how she grew her audience by serving them consistently, and why understanding your transferrable skills is crucial to long-term success.

More About Erika Ward

Erika Hollinshead Ward is an acclaimed and published interior and furniture designer, distinguished as the visionary behind Erika Ward Interiors—a design firm and showroom celebrated for seamlessly blending contemporary and classic aesthetics. With a passion for crafting timeless interiors and fostering lifestyle and wellness, Erika has become a sought-after figure among both discerning consumers and reputable brands.

Equipped with a robust background in business and finance, coupled with over a decade of experience in the interior design realm, Erika has emerged as a trailblazer in East Coast design, extending her influence to clients nationwide. Since the establishment of Erika Ward Interiors in 2006, the firm has experienced remarkable growth, leaving a trail of satisfied clients who attest to the team's meticulous attention to detail and client-centric approach. Impressively, more than eighty percent of Erika's business stems from repeat clients and referrals, a testament to the enduring quality of her work.

Beyond her successful design ventures, Erika collaborates closely with renowned brands such as Home Depot, High Point Market, ADAC Atlanta, S.C. Johnson and Company, and Rowe Furniture, lending her voice as a spokesperson and brand ambassador in targeted marketing campaigns.

Yet, amidst her professional accomplishments, Erika finds her most fulfilling roles in her personal life—as a devoted wife to her husband, Chris, and a nurturing mother to their five children.

Connect with Erika Ward

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Other Shows:⁠⁠⁠⁠

AWDB #958: Overheard: What I Wish I Knew Then: With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso

AWDB #278: Erika Ward – Master Business Skills 1st, Interior Design Skills 2nd.

1100: Best Of Show: Erika Ward: Identifying Your Transferrable Skills with Erika Ward 58:34 Share

A Well-Designed Business® | Interior Design Business Podcast

Shownotes Transcript

1100: Best Of Show: Erika Ward: Identifying Your Transferrable Skills with Erika Ward