AI Today Podcast: AI Glossary Series: Personalization, Recommendation, and Hyperpersonalization
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) The objective of the hyperpersonalization pattern of AI is to treat each individual as an individual. In this episode of the AI Today podcast hosts Kathleen Walch and Ron Schmelzer define and discuss at a high level the terms Personalization, Recommendation, and Hyperpersonalization, how they are related, and why it’s important to have a light level understanding of these terms, and how machine learning makes hyperpersonalization possible.

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