Eva Alexandridis, the Founder of 111SKIN is eloquent, elegant and enlightened. Growing up in Bulgaria with limited access to beauty products she, together with her husband Yannis - a plastic surgeon, created a skincare brand that now offers a luxurious, sensorial experience and is stocked in some of the most iconic stores in the world.

We spoke about the long, difficult journey of building the brand, making assumptions about team members based on the companies they come from, trust, being burnt and so much more.