On today's show we talk with Seth Godin about his new book, This is Strategy, along with why everyone is in sales, how to produce good content, how to define your audience, how to avoid procrastination, marketing for introverts and much more.

Thanks to Wealthbox for sponsoring this episode! Wealthbox® is a CRM platform for financial advisors. Integrated with leading custodians and wealthtech partners, Wealthbox is known for its modern product design and powerful yet intuitive user experience. The collaborative workspace technology allows financial advisors, enterprise RIA firms, and broker-dealers to manage client relationships and streamline operations to grow their practices. Learn more at: https://www.wealthbox.com/

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Ben Carlson’s A Wealth of Common Sense

Michael Batnick’s The Irrelevant Investor

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Talk Your Book: Marketing is Everything with Seth Godin 34:32 Share

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Talk Your Book: Marketing is Everything with Seth Godin