How Are You Building Your Tech Coach Brand?
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In this episode of “Ask the Tech Coach),” Jeff and Susan discuss several ways that Tech Coaches can build their Tech Coach Brands.

In this episode, we discuss:

Reflections from Last Week:

	[How to create a Post PD Workshop Survey](https://www.teachercast.net/captivate-podcast/attc-ep79-post-workshop-feedback-survey/))

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How are you building your tech coach brand?

	How do I, as a coach, want to be known?

	What do I want to be known for or known as?


	Am I the Google lady? Am I the Microsoft Guru? Am I the BreakoutEDU lady, etc., etc.? 





	What do your teachers or administrators say about you when you enter the room or get introduced at a staff meeting?

	Have a niche, know your staff (avatars as Jeff refers to) and what they need and what you can offer them.

	Make it about your “client” - the teachers you work with - find something that will make what they already are doing easier or more efficient.

	 Don’t be afraid to make connections with vendors for products that you use and promote as a tech coach to your teachers.

	Don’t be afraid to put yourself out there, it’s not bragging - It is letting people know how you can help and where they can go to find help.

Ways to build the brand?

Tech Coach Website - What is on it?

	Be intentional about having your teacher visit your site. Make it hub that you direct them to with personal follow later

	Susan’s Example)





	Blog

	Video Tutorials/YouTube Channel


	Personal video vs. self-made general tutorial

	Susan’s YouTube Channel Example)





	Social Media


	Use of private group to encourage all teachers in your building/district to share good things going on





	Newsletter, “Potty PD” or variation

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	Educational Podcasting Today (http://www.educationalpodcasting.today))

	The TechEducator Podcast (http://www.techeducatorpodcast.com))

	Ask The Tech Coach (http://www.AskTheTechCoach.com))

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