In this episode of “Ask the Tech Coach,” Jeff and Susan discuss several ways that Tech Coaches can build their Tech Coach Brands.

In this episode, we discuss:

Reflections from Last Week:

How to create a Post PD Workshop Survey

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How are you building your tech coach brand?

How do I, as a coach, want to be known?
What do I want to be known for or known as?
- Am I the Google lady? Am I the Microsoft Guru? Am I the BreakoutEDU lady, etc., etc.?
What do your teachers or administrators say about you when you enter the room or get introduced at a staff meeting?
Have a niche, know your staff (avatars as Jeff refers to) and what they need and what you can offer them.
Make it about your “client” - the teachers you work with - find something that will make what they already are doing easier or more efficient.
Don’t be afraid to make connections with vendors for products that you use and promote as a tech coach to your teachers.
Don’t be afraid to put yourself out there, it’s not bragging - It is letting people know how you can help and where they can go to find help.

Ways to build the brand?

Tech Coach Website - What is on it?
- Be intentional about having your teacher visit your site. Make it hub that you direct them to with personal follow later
- Susan’s Example
Blog
Video Tutorials/YouTube Channel
- Personal video vs. self-made general tutorial
- Susan’s YouTube Channel Example
Social Media
- Use of private group to encourage all teachers in your building/district to share good things going on
Newsletter, “Potty PD” or variation

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TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
The TechEducator Podcast (http://www.techeducatorpodcast.com)
Ask The Tech Coach (http://www.AskTheTechCoach.com)

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How Are You Building Your Tech Coach Brand? 32:55 Share

Ask The Tech Coach

Shownotes Transcript

How Are You Building Your Tech Coach Brand?