What Are We Getting Wrong About Young Voters?, with Cathy Cohen
Big Brains
Deep Dive
Why is understanding young voters crucial for the 2024 election?
Young voters, particularly those of color, could determine the outcome in razor-thin margins in swing states, making their turnout and preferences critical for the election's result.
What is the GenForward survey, and why was it created?
The GenForward survey, launched in 2016 by Cathy Cohen, aims to provide insights into the political views of young people, especially those of color, who were underrepresented in traditional polls. It was created to address the lack of research on young voters and their concerns.
How does the GenForward survey differ from traditional polls?
The GenForward survey oversamples African-American, Latinx, and Asian Pacific Islander respondents to ensure robust data on young people of color, allowing for more detailed analysis across racial and gender groups.
Why are young voters generally unfavorable toward both political parties?
Young voters often feel that the government is not functioning to their advantage, particularly on issues like criminal justice, foreign policy, and social justice. They have an expansive understanding of democracy beyond just voting rights.
What issues are most important to young voters in the 2024 election?
Inflation and economic issues like income inequality and housing affordability top the list. These concerns are followed by issues like racism, gun violence, and immigration, which are often seen as economic issues as well.
How has Vice President Harris's campaign impacted voter preferences among young people?
Harris has consolidated the Democratic base, particularly among young women of color, with a significant increase in support. However, some young Black men and Latinx voters still lean toward Trump, influenced by perceptions of leadership and economic policies.
Why do some young voters support Trump despite disapproval of both parties?
Young voters, especially men, view Trump as a strong leader who can improve their lives and the economy. His perceived strength and masculinity resonate with some, while Biden's handling of the economy is viewed negatively.
How is social media influencing how young voters receive political information?
Over 70% of young voters get their news from social media, particularly platforms like TikTok. Candidates are increasingly engaging with influencers to reach this demographic, shifting away from traditional media strategies.
What is the outlook for the 2024 election in terms of voter turnout and outcomes?
The race is expected to be incredibly tight, with turnout in swing states and effective mobilization efforts determining the winner. Harris has potential to secure more votes, but a blowout is unlikely.
Despite economic pessimism, why do young voters remain optimistic about their future?
Young people express optimism about their personal futures, betting on their ability to navigate challenges and achieve success, even in a difficult economic environment.
- Historically close election
- Young voters could decide the race
- Special attention to young people of color
Shownotes Transcript