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cover of episode Instant Reaction: Alphabet Sales Beat on Google Search Advertising

Instant Reaction: Alphabet Sales Beat on Google Search Advertising

2025/4/24
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Bloomberg Daybreak: US Edition

AI Deep Dive Transcript
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Mandeep Singh
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Mark Douglas
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Mark Douglas: 尽管经济存在不确定性,但谷歌第一季度业绩超出预期,搜索广告业务表现强劲。AI技术(如Gemini)的竞争虽然带来挑战,但我认为谷歌内部的竞争(Gemini与搜索业务的竞争)比外部竞争更有利。谷歌拥有巨大的规模和多种手段,可以应对挑战并增加收入。谷歌应该让Gemini与搜索结果竞争,这样才能更好地应对来自OpenAI等公司的竞争。过去谷歌也面临过类似的挑战,例如移动端的兴起,但最终都成功地克服了。我对Gemini及其对搜索结果和收入的影响非常感兴趣。 Mandeep Singh: 谷歌服务收入和利润率均超出预期,这表明AI概述并没有像预期那样损害搜索利润率。谷歌巧妙地将广告融入AI概述中,即使用户主要关注答案,也能实现广告变现。即使Gemini应用尚未实现盈利,谷歌庞大的搜索量也足以抵消其带来的潜在损失。与Meta相比,Alphabet的广告客户基础更为多元化,因此受中国广告商撤资的影响较小。投资者应该关注谷歌对ChatGPT和大型语言模型的评论,以及对竞争的总体看法,因为竞争威胁现在是真实的。即使经济不确定性增加,广告商也不太可能减少在谷歌上的广告支出,因为谷歌广告的投资回报率最高。谷歌云业务增长迅速,但盈利能力不如搜索业务,因此投资者关注度较低。

Deep Dive

Shownotes Transcript

Google parent Alphabet reported first-quarter revenue and profit that exceeded analysts’ expectations, buoyed by continued strength in its search advertising business. First-quarter sales, excluding partner payouts, were $76.5 billion, the company said Thursday in a statement. Analysts had expected $75.4 billion on average, according to data compiled by Bloomberg. Net income was $2.81 per share, compared with Wall Street’s estimate of $2.01.The shares, which have declined 16% so far this year, rose more than 3.5% in extended trading following the report.

Alphabet needs to ensure momentum in its internet search advertising and cloud businesses in order to justify its heightened investment in the artificial intelligence race. Competition is prompting the company and its rivals to spend heavily on infrastructure, research and talent. While Google benefits from AI startups spending on its cloud and business tools, it’s also racing to present an answer to popular conversational AI chatbots, which consumers are beginning to think of as an alternative to using Google Search.

For instant reaction and analysis, hosts Carol Massar and Tim Stenovec speak with:

  • Mark Douglas, MNTN President and CEO
  • Bloomberg Intelligence Senior Tech Industry Analyst Mandeep Singh

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