Ice Cube, the co-founder of the Big3 league, discusses the unique aspects of the 3-on-3 basketball league, emphasizing passion, personality, and entertainment as key elements that set it apart from traditional basketball.
The Big3 is a 3-on-3 half-court basketball league.
It focuses on personality, entertainment, and passionate gameplay.
The league provides a platform for athletes to be themselves.
Music Legend, Actor and Producer Ice Cube discusses how Big3, the 3-on-3 basketball league he founded, is changing the game with Bloomberg's Romaine Bostick.