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cover of episode Rivian Founder and CEO RJ ScaringeTalks EV Expansion, Charging Infrastructure

Rivian Founder and CEO RJ ScaringeTalks EV Expansion, Charging Infrastructure

2025/6/5
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RJ Scaringe: 电动汽车领域正变得日益政治化，特定品牌也受到波及。作为Rivian的CEO，我认为我们一直专注于我们所代表的价值，即我们的产品和品牌特性。我们致力于吸引多元化的用户群体，就像迈克尔·乔丹所说，共和党和民主党都会购买耐克。我在Rivian的活动中看到了各种背景、观点和文化的人们，他们都被我们所构建的品牌所吸引。即将推出的R2车型，定价在4.5万美元起，将进一步扩大我们的用户范围。尽管市场上有反特斯拉的情绪，但我认为我们并未从中获得明显的销售或预订增长。重要的是，许多顾客正在寻找一个能够与他们产生共鸣的品牌，而我们正在努力成为这样的品牌。

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Chapters
Rivian focuses on its brand and products rather than engaging in political debates. The launch of the R2, a lower-priced vehicle, is expected to broaden its customer base. The company is seeing a positive response from customers looking for a brand they can connect with.
  • Rivian's focus on its brand and products amidst a politicized EV market
  • Launch of R2 model at $45,000
  • Positive customer response and brand connection

Shownotes Transcript

RJ Scaringe, Founder and CEO of Rivian and Bloomberg Technology Co-Host Ed Ludlow join Carol Massar and Tim Stenovec on set at the Blkoomberg Tech Event in San Francisco, CA. Scaringe spoke on expanding the company's EV portfolio and charging infrastructure.

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