What has happened in the venture funding world in the past couple of months? How do you handle repositioning? Can you lean too heavily on your product, features, and roadmaps? What do you do when one of your features falls flat?

It’s the middle of the summer edition of Bootstrapped Web. Brian and Jordan are back behind the mic after surviving family vacations, COVID, and cancelled flights. Today, Brian dives deep into repositioning and how ZipMessage has refocused in the past couple weeks. Meanwhile, Jordan talks about the biggest mistake he has made with Rally so far.

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“It went from, everyone’s growing and there’s plenty of money to fund what you want to do to, all of a sudden, the water went back out and it turns out a lot of people don’t have pants on.” – Jordan Powered By the Tweet This PluginTweet This

Talking Points:

ZipMessage and Rally updates
The changes in the venture funding and the bootstrapped entrepreneur world
Repositioning and refocusing at ZipMessage
- Different pipelines: influencers, coaches, consultants, etc.
- Building CRMs (Airtable, Pipedrive)
Learning from mistakes
- Being led by product
How Jordan built a stronger working relationship with his team
- Learning from an existential crisis
The truth behind SaaS companies

“It doesn’t make sense to focus on product unless we have a daily pipeline that is ready to present that product too.” – Brian Powered By the Tweet This PluginTweet This

Resources:

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Product vs. Pipeline 43:42 Share

Bootstrapped Web

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Product vs. Pipeline