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cover of episode Ep 479 Exit Story: How to Attract a Fortune 500 Acquirer With Brock Weatherup

Ep 479 Exit Story: How to Attract a Fortune 500 Acquirer With Brock Weatherup

2025/1/31
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Built to Sell Radio
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我三次成功地将公司卖给了像PetSmart和Petco这样的财富500强公司。我的经验表明，吸引战略收购者的关键在于打造一个具有吸引力的品牌，拥有清晰的商业模式，并了解股权结构和谈判策略。在Fathead的经历中，我学习到了快速扩张和品牌建设的重要性，但也经历了由于投资者之间的矛盾和2008年金融危机导致的资金损失和被解雇的困境。Pet360的成功则在于我带领团队扭转了公司亏损的局面，并成功地将其发展成为一个拥有媒体业务和电子商务平台的企业，最终被PetSmart收购。然而，这次收购也让我深刻地认识到投资者偏好（例如参与优先股）对股权分配的影响。Petcoach的经历则让我学习到了在快速变化的市场中适应和创新的重要性，并最终将其出售给了Petco。最后，Great Pet的成功则源于我与团队的紧密合作和对宠物行业的深刻理解，最终将其出售给了Covetris。在这些经历中，我学习到了许多宝贵的经验教训，包括如何与投资者和收购方打交道，如何管理团队，以及如何应对各种挑战。总的来说，我的成功并非偶然，而是源于多年的努力、学习和适应。

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Selling your business to a Fortune 500 company is a dream for many founders. Strategic acquirers often pay the most because they can integrate your business into their larger ecosystem. It’s rare to pull off even once—Brock Weatherup has done it three times.  In this episode of Built to Sell Radio, Brock reveals the strategies that helped him attract Fortune 500 buyers like PetSmart and Petco. This episode is a roadmap for anyone who wants to sell their business to a strategic acquirer.